Visualize this urbanext2013final
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This document discusses ways to incorporate visual media into outreach efforts to better engage communities and convey messages. It recommends using tools like Pinterest, Instagram, and infographics to grab attention, convey storylines, address questions, and overcome information overload. Specific ideas are provided like challenging communities to submit photos of their favorite places or meals to a program hashtag. The focus is on using visual experiences that complement traditional outreach and help embed learning lessons through online environments.
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Visualize this urbanext2013final
- 2. Amy Hays Karen Jeannette Stephen Judd
- 3. What We Already Know… Communicating the Value Proposition Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/ Can you peak their interest in less than 10 seconds?
- 5. Community Inspire/ Invite Crowd source Reflect Uniqueness CREATE/CURATE Tools to Create Share Unique Sets How Can Visual Media Help Us Achieve Our Goals? CONVEY Unique Message Visually Rich Formats Relate to Users OBJECTIVES GOALS
- 6. “ENCOURAGE SMALL SPACE GARDENING” Examples in Action
- 7. …there are many options for raised beds •Materials •Wooden •Plastic composites •Metal troughs •Arrangements •Varying shapes and sizes, 4x8 rectangular often std. •Space for accessibility •between rows •height
- 8. Now what do you remember?
- 10. …there are many options for raised beds
- 11. Now what do you remember?
- 12. 12 Listening only Seeing only Seeing and hearing The average human learns more when information is given both orally and visually
- 13. Ways Visual Media Conveys Our Unique Message Grab our Attention - Generate Awareness ? How-to Information See connections and relationships in big picture Convey Storylines Shareable Address People’s Questions Overcome Information Overload
- 14. Cooperative Extension has always been in the business of creating rich learning environments. Result demonstrations are the cornerstone of Cooperative Extension outreach. How do you create innovative experiences that compliment traditional outreach but stimulate the senses to embed learning lessons through a rich visual online environment?
- 15. What We Already Know… • Visual experiences are the preferred way to experience information – Learn by looking – Eyes are constantly receiving, evaluating, and summarizing information – When you read, you create visual images of the concept in your mind
- 16. What do we do well? Teaching and training Publishing
- 17. 4th Dimension
- 18. It’s EASY (LOL) • Remember what we KNOW – Value of visual experience – Value Proposition – Value of Cooperative Extension outreach
- 19. Remember the 3 C’s
- 20. Using Pinterest for Professional Development Pin to Win!
- 21. PINS
- 22. Power of the PIN • Pin’s allow comments • Pins show who “repinned” or “favorited” a picture • On click, pins lead to original sources
- 24. Pins are Organized to Boards
- 25. BOARDS
- 27. Make Pinterest Work for Programming • Create a User/Business ID that represents your programs (example: Harris County Cooperative Extension) – Branding • Make boards that follow your programming – Be explicit : Diabetic recipes, gluten free eating, community gardening, composting • Use it to curate information – organize and collect information across the web
- 28. Learn More…. • Series of Blog posts related to CES and Pinterest http://amyehays.blogspot.com/ • Webinars on http://learn.extension.org – Keyword Pinterest
- 29. Very Important! If Pinterest is one of the FASTEST growing social networks AND its based on being able to “pin” images…. MAKE SURE YOU’RE WEBSITES ARE PIN “ABLE”
- 30. Invite and Inspire Participation with Shareable Images Made with PowerPoint, Save as Pictures
- 32. Add filters to photo’s to enhance or “fun” the experience
- 38. ‘Shares’ (‘plays’ nice) with other social networks
- 39. Ideas for Programming • Invite your community to Instagram their “favorite places” • Weight Loss program – photo log your meals (research supports that if you see and report what you eat, you tend to identify and modify food choices) • Urban revitalization – where should it occur? Challenge your constituents to submit pictures (create a #hashtag)
- 40. Other Ideas for Incorporating Visual Que’s into Programming Efforts Online
- 41. Example – Links vs. Visual Engagement on Facebook
- 44. 44 Example – Vine Short video taken on the go https://vine.co/v/bxuQ0j5bIKb
- 46. Reasons My Kid is Crying http://reasonsmysoniscrying.tumblr.com/ Example –
- 47. INFOGRAPHICS 47
- 48. Doddle Lecture – taking complex ideas and making them understandable http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/
- 50. RESOURCES
Editor's Notes
- Formulate some ideas ahead of time about what your programming expectations are. This will help you transfer that to the tools and concepts you are about to see.
- This is a short presentation intended to introduce you to some online tools that can be used in programming. The common theme in these tools is that they take advantage of the visual nature of humans. The other thing is that they can (with a little creativity) enhance programming by offering some interesting and interactive ways to program.
- We know that humans have a pretty short attention span. In fact, on the web the Neilson Norman Groups says you have about 10 seconds to capture interest or communicate the value proposition>Because the web is an active and now becoming more dominated by visual media, and there is a lot of competition, the challenge is to set yourself apart to convey your message to meet the unique needs of your audience. Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
- What kinds of visual media tools are they using? OR will be using in another year or two?Can you create using some of the visual media tools and share via traditional outreach methods where your community is already sharing? (i.e. newsletters, email)
- Think Unique Message > Unique Sets > Reflect [Community] Uniqueness
- What if your goal in programming was to encourage small space gardening with your clients (for encourages better eating, or using urban spaces, ect….)
- You could use traditional programming to give them a listing or materials, or a lecture on methods. Like this, here is what your will need to think about, and consider. Look at this list for about 10 seconds.
- Can you build a garden? What do you remember?
- Is there a way to present this visually?
- What was the difference between the two slides? Text vs. VisualWhat questions did you or didn’t you have from slide 1 to slide 2?
- Did you remember or retain different information when you saw it via photos?
- Just by nature, humans have a preference for retention by site. Using pictures and text is better than text/listening alone or reading alone. Using richmedia, we can take in and remember more.
- What are we see some of the ways visual media can help us convey our message? If we add a rich media to enhance or expand our efforts are we gaining things?
- The good thing is that CES has done this traditionally and we know the benefits of providing a rich text and visual outreach. The key is to transfer that skill into a online environment and continue to provide and enhance opportunities.
- We can capitalize on all the skills we know, and transfer that knowledge and technique to online environments.
- Teaching Training and Publishing - The entire premise of this session is to take what we know about the value of visual interpretation, adapt that through the tools we have today, and utilize the popularity of those tools to create new Urban outreach opportunities. We don’t have to create new science or new tools, we have to understand that some of the tools we will see today rely on the high value of visual learning, and we need to stretch them to new potentials for Urban programming.
- We need to know how to compete in the “4th dimension” of learning – the online experienceSocial media toolsCreative collaborations and networkingWe need to be able to take the valuable things we learned to be successful in Cooperative Extension and increase our use of the 4th dimension in order to be where our clients are (or will be)
- The biggest hurdle sometimes is thinking we are not going to know what to do online. But, we DO! We just have to prepare our online spaces (and choose online tools) that compliment our already developed CES model. Tell-Show-Train-Support
- Use your traditional programming skills online. Convey – you have something you want to get out there. What is the idea is specific wordsCurate – very important. We gather materials that relate to that idea and bring them with us on presentations. When you are online, you can curate even more (without having to print and save 100’s of articlesCommunity – in the end, we want to create a community around an idea (a group of adopters). How do you cultivate that online.
- Basically, you can think of pinterest as a virtual cork board. You find something you like, and you “pin” it to your account. Luckily, you can group your pins onto “boards” to begin to organize them.
- Pins themselves have some great characteristics that make them easy to use. For one thing, this tool is very visual so it captures the attention of people through pictures. The pictures are either uploaded by a person, or they are from a piece of content on the web (automatically captured when a person chooses to “pin” a page). When you pin something, it’s not the whole website page that is shown, it’s a single picture FROM that page. So, inside Pinterest, you have single images as pins. When you open up a pin (take it from the board for closer inspection) this is what it looks like. You get a nice picture, some descriptive text, and information where it came from originally. Even better, when you “click” on the pin, it takes you to the website source.
- This is the “source” page of the previous pin (the screen capture here doesn’t show the picture that was pinned, but it’s below). As CES, we should hope that all our online resources are “pinnable” and people are pinning them.
- The ability to organize pins to boards opens up entirely new ways to think about online programming and the value of Pinterest. For example, if you have a program area on native gardening, you can personally use Pinterest to organize yourself and to gather/collect information that you think is of good value and could be used for your needs. Basically, you are curating information as an expert (you are pining ONLY the information you feel is valid). You could stop there, and just use your account to organize information, or you could go one step farther
- You could set up your account to mimic your outreach/educuation areas that are very specific to how you do programming. That way, you could share your set of boards as a virtual online office (or library) where the boards are specific in title and language to your local programming. You don’t have to have an account to look at public boards, so you could share out these to your clients (advertise in your newsletter, in programs, in brochures). You can continuously add to your boards, your resources are always up to date. You can go through all your existing publications and place them into the boards where they belong – making them more likely to be found through search and SHARED user to user.
- You can even enhance engagement and get collaboration from your community by opening a pin board for group pinning (others are given permission to add pins). Do you work with a group of specialist on a topic (i.e. healthy eating)? Instead of each of you creating a individual board on each account on that topic, create a group board that you all add to – it shows up on each of your individual accounts.
- Some ways to make Pinterest align with CES programming
- We have some very specific resources to help CES using Pinterest.
- Instagram is one of the newer kids on the block. It’s a social network around pictures, AND developed specifically for Mobile FIRST (no real desktop version, just a way to view photos)
- Users get to take advantage of some pre-set tools to enhance their photos
- The filters allow you to change your photo’s to look like ones taken with different types of cameras or filters.
- Photo’s are cropped to square, and yournewstream is photos.
- Instagram has adopted some Twitter characteristics. Users can add #hashtags to their descriptions of photo’s to begin to create organization tags. Other users can use the same tags to group their pictures with yours.
- One nice feature in Instagram is the ability to add a geolocation to the photo when you take it. Your use then has a photo map that is generated in your profile. This brings up all kinds of new possibilities and ideas.
- Like most social tools,Instagram plays well with other social networks, allowing you to send/post photos to your linked accounts.
- Many clients like to take part in tasks/outreach/adventures that help Extension do better programming. Maybe you want to inspire pride in your county, use an Instagram to have people take pictures and tag them with a specific tag #coryellpride to tell YOU where they find great places to hang out. Advertise the challenge in your news letter, or on your FB page. See who participates.Maybe you have a healthy food challenge. Research suggests people who visualize their plates, or look at their plates begin to connect the educational message you provided (because you teach people the healthy plate program)with eating habits. Have them take Instagram photos as a means of food journaling. Encourage them to share those with you (friend you on Instagram) where you can encourage and continue to educate. Use a #hashtag to let others participate #eatingwellcoryell. You can search Instagram by the #eatingwellcoryell to see all the participants photos with that tag.
- Use some of the custom manipulation methods of Facebook to take what is sort of boring (and small to the eye) and change that to something more visual. You can create an event in FB, but when you advertise for it, create a simple picture in photoshop (or Paint) and use that as the status message versus sharing the event.
- The default image and title of a link is good but you can make it better with your own pictures. Instead of letting FB pull a link, upload your picture and still keep the link in the status by placing a @ before the hyperlink (example on right)
- The Alabama Cooperative Extension takes videos into playlists by the areas they serve, therefore organizing content by topic
- Discuss or demonstrate answer to typical questionsoral and visual communicationShort lessonsPlug into newslettersWhat is the importance of exercise? Can you give a 2-3 minute mini-lecture that could be embedded in a newletter? How about socially shared on Facebook.
- Scoop.It – A way to share and bookmark content in organized subsets, which can then be shared individually as a visual article or collectively as a set on a certain topic.Helps you convey, curate resources according to your message.
- Tumblr – microblog used for conveying often streamlined messages. Could a parenting group use this to engage people and spark discussion on the difficulties and learning moments as parents or care-givers?Share on Facebook?
- Infographics condense a lot of information into a easy to view packageHighly visualRepresent large amounts of dataUse graphic representation of size, shape and color to explain what takes paragraphsSharable on the webAdopted by mediaDynamic (can be connected to real databases)
- http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/ - blog post about the process of how a doodle lecture is conceived and executed.
- In the end, what you ideally like is to create this richness that encourages the flow of information, ideas, and goals.
- Always ways to learn more! Join us at the eXtension Network Literacy Community of Practice site to see what new information and learning tools we have.