Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
Only 3 of Canada's forest product companies have more than 600 Twitter followers. This deck provides a strategy to move forward and build a community of ambassadors that tell the world how modern forestry is sustainable enterprise.
The document discusses the importance of social media for the restaurant and lodging industries. It provides statistics on major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. People are more likely to recommend brands they follow on social media, and over half of people who connect with brands on Facebook and Twitter are more likely to purchase products. The document warns against traps like being too informational rather than building relationships, creating content on the fly instead of planning ahead, and allowing social media to become a time suck. It encourages developing a social media strategy and using management tools.
This document discusses four game changers in strategic communications: (1) conducting media consumption studies; (2) auditing content; (3) leading trend spotting efforts; and (4) gamifying brands and content. It then outlines trends for social media in 2013 like augmented reality, interactive catalogs, and social CRM. The presentation encourages organizations to create cross-functional social media teams to stay ahead of changes in how consumers engage with brands online.
Social media can empower students through active participation and harnessing collective intelligence if implemented correctly. The document recommends establishing SMART goals, auditing current social media presence, and developing a content strategy. It provides steps for creating a strategy, including defining goals aligned with programs, inventorying current profiles, listening to feedback, engaging audiences, and measuring metrics. Templates and a content calendar can help streamline the process. FERPA allows sharing of directory information on social media.
Take the Lead Social Media Webinar SlidesErica Holt
This document summarizes a webinar about using social media to mobilize community leaders and their communities for influenza preparedness. The webinar covered how social media can facilitate communication and engagement. It provided examples of social media strategies, including determining goals, identifying audiences, selecting tools, setting up accounts, listening to conversations, and engaging communities. The webinar also outlined best practices for social media use and discussed how specific tools like Facebook, Twitter, and blogs can be leveraged to share information and encourage actions like obtaining vaccinations.
Social media and superfund @ epa overview april 2015 - jaoJessica Orquina
EPA uses social media to engage the public, share information, and accomplish its mission of protecting human and environmental health. Social media provides transparency and opportunities for collaboration both internally and externally. While social media is a free tool, it requires resources and should be part of a comprehensive communications plan. EPA maintains accounts on Facebook, Twitter, blogs, YouTube, Instagram, Flickr, and other platforms to share content with audiences and maximize impact through coordination of campaigns. Social media can effectively connect communities and provide regular updates, but does not replace in-person public meetings.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
This document discusses using a social content graph to analyze and visualize the size and composition of a brand's social media presence across different platforms. It provides examples of social content graphs for several brands, comparing the relative size of their social networks versus content networks on platforms like Facebook, Twitter, LinkedIn, Google+, email lists, YouTube, SlideShare, etc. The document encourages readers to analyze their own social content graphs using a provided Google spreadsheet template to help benchmark and improve their social media strategy.
This document summarizes a webinar about leveraging Facebook for PR success. It discusses how Facebook has become a major platform for social engagement, with over 800 million active users. It emphasizes developing an engaging presence on Facebook by relinquishing some control, setting clear expectations, and using conversational content to foster ongoing interactions. The webinar also provides tips for actively engaging fans through polls, campaigns, contests and thanking them for their participation.
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
Only 3 of Canada's forest product companies have more than 600 Twitter followers. This deck provides a strategy to move forward and build a community of ambassadors that tell the world how modern forestry is sustainable enterprise.
The document discusses the importance of social media for the restaurant and lodging industries. It provides statistics on major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. People are more likely to recommend brands they follow on social media, and over half of people who connect with brands on Facebook and Twitter are more likely to purchase products. The document warns against traps like being too informational rather than building relationships, creating content on the fly instead of planning ahead, and allowing social media to become a time suck. It encourages developing a social media strategy and using management tools.
This document discusses four game changers in strategic communications: (1) conducting media consumption studies; (2) auditing content; (3) leading trend spotting efforts; and (4) gamifying brands and content. It then outlines trends for social media in 2013 like augmented reality, interactive catalogs, and social CRM. The presentation encourages organizations to create cross-functional social media teams to stay ahead of changes in how consumers engage with brands online.
Social media can empower students through active participation and harnessing collective intelligence if implemented correctly. The document recommends establishing SMART goals, auditing current social media presence, and developing a content strategy. It provides steps for creating a strategy, including defining goals aligned with programs, inventorying current profiles, listening to feedback, engaging audiences, and measuring metrics. Templates and a content calendar can help streamline the process. FERPA allows sharing of directory information on social media.
Take the Lead Social Media Webinar SlidesErica Holt
This document summarizes a webinar about using social media to mobilize community leaders and their communities for influenza preparedness. The webinar covered how social media can facilitate communication and engagement. It provided examples of social media strategies, including determining goals, identifying audiences, selecting tools, setting up accounts, listening to conversations, and engaging communities. The webinar also outlined best practices for social media use and discussed how specific tools like Facebook, Twitter, and blogs can be leveraged to share information and encourage actions like obtaining vaccinations.
Social media and superfund @ epa overview april 2015 - jaoJessica Orquina
EPA uses social media to engage the public, share information, and accomplish its mission of protecting human and environmental health. Social media provides transparency and opportunities for collaboration both internally and externally. While social media is a free tool, it requires resources and should be part of a comprehensive communications plan. EPA maintains accounts on Facebook, Twitter, blogs, YouTube, Instagram, Flickr, and other platforms to share content with audiences and maximize impact through coordination of campaigns. Social media can effectively connect communities and provide regular updates, but does not replace in-person public meetings.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
This document discusses using a social content graph to analyze and visualize the size and composition of a brand's social media presence across different platforms. It provides examples of social content graphs for several brands, comparing the relative size of their social networks versus content networks on platforms like Facebook, Twitter, LinkedIn, Google+, email lists, YouTube, SlideShare, etc. The document encourages readers to analyze their own social content graphs using a provided Google spreadsheet template to help benchmark and improve their social media strategy.
This document summarizes a webinar about leveraging Facebook for PR success. It discusses how Facebook has become a major platform for social engagement, with over 800 million active users. It emphasizes developing an engaging presence on Facebook by relinquishing some control, setting clear expectations, and using conversational content to foster ongoing interactions. The webinar also provides tips for actively engaging fans through polls, campaigns, contests and thanking them for their participation.
Understanding and managing the implications and expectations of social media are crucial for communicators to build credibility, influence stakeholders and demonstrate business impact. In this presentation, learn more about myths that surround social media, understand trends shaping the digital marketing world and tap the power of social media to be a change agent.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
The document discusses creating and executing a strategic media relations plan. It recommends conducting research to understand how your audience consumes media through traditional, social and search platforms. It also recommends conducting a content audit to analyze past content performance. Finally, it suggests aligning content creation with your customers' buying cycles, creating an editorial calendar, and following tips like monitoring conversations, repurposing content, conducting original research and staying current on trends. The 10 tips provided strategies like using local media apps, building a social media team, and packing cameras to create shareable content.
Using video is an effective way for non-profits to connect with donors and prospects. Video usage is growing rapidly, with 58 minutes being the average time spent on YouTube daily. A recent survey found that over half of wealthy donors who give over $1000 use Facebook. To effectively use video, non-profits should consider their goals and target audience, have a specific fundraising ask, tell a compelling story to create an emotional connection, add a clear call to action, engage natural allies to share videos, and monitor video performance metrics. Free tools like the YouTube Nonprofit Program and WeJew can help non-profits create and share fundraising videos.
Every business wants to extract maximum benefit from the social web but it’s easier said than done. When you have multiple Twitter accounts to manage while keeping track of your Facebook, LinkedIn, Pinterest and Google Plus pages, there’s often a mismatch between expectations and actual results.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
Every business wants to extract maximum benefit from the social web but it’s easier said than done. When you have multiple Twitter accounts to manage while keeping track of your Facebook, LinkedIn, Pinterest and Google Plus pages, there’s often a mismatch between expectations and actual results.
The document provides guidance on using social media to support your brand as an ambassador. It outlines the major social media platforms and how they can be used to connect with networks, listen to conversations, engage with followers, and publish content. Statistics are presented on social media usage which demonstrate the importance of integrating social media strategies to reach broad online audiences.
This document provides an overview and agenda for a workshop on social media and content strategy. It discusses challenges and opportunities in social media, how to measure success through goals, strategies, objectives and key performance indicators (KPIs). It also addresses how to plan and create shareable content, and how to report on social media success through metrics and trends. The document uses templates and examples to demonstrate setting goals and KPIs for different social platforms, as well as how to structure a social media report. It encourages participants to devise their own strategies and content plans.
This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This slideshow is enhanced content for "Advocacy Lessons from the Campaign to
Save Prentice" by Elizabeth Byrd Wood in the Winter 2015 Forum Journal (Strategies for Saving
National Treasures). To learn more about Preservation Leadership Forum and how you can become a member visit: http://www.preservationnation.org/forum
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
2014 social media marketing trends and the independent pharmacy finalCody Midlam
Program Description:
This program will identify current social media marketing practices as they apply to small and mid-sized businesses. These concepts will be applied to retail pharmacy, demonstrating how an independent pharmacy owner can leverage social media marketing to build and maintain a position of value in both local and online communities.
Objectives:
1. Explain what social media marketing is in 2014
2. Identify the most common tools currently being used for social media marketing
3. Investigate how social media marketing applies to small businesses and specifically, independent community pharmacies
4. Cite real-world success stories of social media in healthcare and related industries
5. Compare and contrast internal vs external marketing efforts for the independent pharmacy owner
How is AAP Fairing in the Social Media RaceSocial Samosa
Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all.
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
This document discusses ways to incorporate visual media into outreach efforts to better engage communities and convey messages. It recommends using tools like Pinterest, Instagram, and infographics to grab attention, convey storylines, address questions, and overcome information overload. Specific ideas are provided like challenging communities to submit photos of their favorite places or meals to a program hashtag. The focus is on using visual experiences that complement traditional outreach and help embed learning lessons through online environments.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
Understanding and managing the implications and expectations of social media are crucial for communicators to build credibility, influence stakeholders and demonstrate business impact. In this presentation, learn more about myths that surround social media, understand trends shaping the digital marketing world and tap the power of social media to be a change agent.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
The document discusses creating and executing a strategic media relations plan. It recommends conducting research to understand how your audience consumes media through traditional, social and search platforms. It also recommends conducting a content audit to analyze past content performance. Finally, it suggests aligning content creation with your customers' buying cycles, creating an editorial calendar, and following tips like monitoring conversations, repurposing content, conducting original research and staying current on trends. The 10 tips provided strategies like using local media apps, building a social media team, and packing cameras to create shareable content.
Using video is an effective way for non-profits to connect with donors and prospects. Video usage is growing rapidly, with 58 minutes being the average time spent on YouTube daily. A recent survey found that over half of wealthy donors who give over $1000 use Facebook. To effectively use video, non-profits should consider their goals and target audience, have a specific fundraising ask, tell a compelling story to create an emotional connection, add a clear call to action, engage natural allies to share videos, and monitor video performance metrics. Free tools like the YouTube Nonprofit Program and WeJew can help non-profits create and share fundraising videos.
Every business wants to extract maximum benefit from the social web but it’s easier said than done. When you have multiple Twitter accounts to manage while keeping track of your Facebook, LinkedIn, Pinterest and Google Plus pages, there’s often a mismatch between expectations and actual results.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
Every business wants to extract maximum benefit from the social web but it’s easier said than done. When you have multiple Twitter accounts to manage while keeping track of your Facebook, LinkedIn, Pinterest and Google Plus pages, there’s often a mismatch between expectations and actual results.
The document provides guidance on using social media to support your brand as an ambassador. It outlines the major social media platforms and how they can be used to connect with networks, listen to conversations, engage with followers, and publish content. Statistics are presented on social media usage which demonstrate the importance of integrating social media strategies to reach broad online audiences.
This document provides an overview and agenda for a workshop on social media and content strategy. It discusses challenges and opportunities in social media, how to measure success through goals, strategies, objectives and key performance indicators (KPIs). It also addresses how to plan and create shareable content, and how to report on social media success through metrics and trends. The document uses templates and examples to demonstrate setting goals and KPIs for different social platforms, as well as how to structure a social media report. It encourages participants to devise their own strategies and content plans.
This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This slideshow is enhanced content for "Advocacy Lessons from the Campaign to
Save Prentice" by Elizabeth Byrd Wood in the Winter 2015 Forum Journal (Strategies for Saving
National Treasures). To learn more about Preservation Leadership Forum and how you can become a member visit: http://www.preservationnation.org/forum
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
2014 social media marketing trends and the independent pharmacy finalCody Midlam
Program Description:
This program will identify current social media marketing practices as they apply to small and mid-sized businesses. These concepts will be applied to retail pharmacy, demonstrating how an independent pharmacy owner can leverage social media marketing to build and maintain a position of value in both local and online communities.
Objectives:
1. Explain what social media marketing is in 2014
2. Identify the most common tools currently being used for social media marketing
3. Investigate how social media marketing applies to small businesses and specifically, independent community pharmacies
4. Cite real-world success stories of social media in healthcare and related industries
5. Compare and contrast internal vs external marketing efforts for the independent pharmacy owner
How is AAP Fairing in the Social Media RaceSocial Samosa
Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all.
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
This document discusses ways to incorporate visual media into outreach efforts to better engage communities and convey messages. It recommends using tools like Pinterest, Instagram, and infographics to grab attention, convey storylines, address questions, and overcome information overload. Specific ideas are provided like challenging communities to submit photos of their favorite places or meals to a program hashtag. The focus is on using visual experiences that complement traditional outreach and help embed learning lessons through online environments.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
Review of an Empirical Turbine Noise Prediction MethodKyleG83
The document summarizes an empirical turbine noise prediction method developed by Morin and Atassi. It compares this method to the popular GE empirical prediction model. The Morin-Atassi method is based on blade wake interactions and includes parameters for pressure loss, spacing to chord ratio, temperature, and duct Mach number. It was found to correlate well with measured Pratt & Whitney data but may not predict noise for different engines as accurately. Further validation is needed against a variety of engines before conclusions can be made about the model's accuracy.
This document provides an overview of how to use Google Analytics to evaluate content on eXtension.org and enhance a content strategy. It outlines existing analytic reports, how to access eXtension's Google Analytics account, tools to find top performing content and referrals, and how to create advanced segments and optimize time. The take home message is to utilize analytics to inform future content development by looking at past performance, keywords, referrals, and correlating data to marketing outreach. Contact information is provided for help with using Google Analytics.
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactAmy Hays
Slideset is part of the Social Media for Science Sake workshops held annually in Texas. Designed for use by participants to increase engagement through Facebook. Tips are related to 2014 research on use and modified to meet the needs of scientists in natural resources.
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conferen...Amy Hays
Instagram is one of the fastest growing social media tools on the scene. It's a great tool for sharing your photo's, but it has some real potential for outreach and education. This slideset (with notes) was prepared for attendee's of the AgChat annual conference. It explores the value of Instagram as a tool for Agriculture advocacy.
Communication and Training based on Learner Driven NeedsAmy Hays
Presentation to the National GLC NRCS managers on understanding how generational differences, differences in communication styles, and learner- based teaching can enhance training, outreach, and engagement opportunities within agencies and also to clients. Professional development for managers based on understanding different generations have preferences for giving and receiving information.
This document discusses application security and Trustwave's 360 Application Security solution. It begins by noting common vulnerabilities in web and mobile applications and how cybercriminals exploit weaknesses. It then outlines Trustwave's solution, which takes a lifecycle approach to application security from design through production. This includes services like secure development training, code reviews, penetration testing, and a web application firewall. The document argues that application security is important because vulnerabilities are common, exploits are expensive to fix, and a holistic solution is needed to effectively address risks across the development process.
The document outlines how to build an effective cyber intelligence program. It discusses that cyber intelligence involves collecting, analyzing, and interpreting available cyber and internet information. It then describes the intelligence cycle process which includes planning requirements, collection of information, processing raw data, analysis to create finished intelligence reports, and dissemination of reports to leadership. The goal is to provide timely, accurate, usable, complete and relevant intelligence to support organizational decision making.
Learning Objectives:
James gave us our overview of the following points:
1. Why security is dead and rugged is the new currency.
2. Why automating security tests and putting them in your deployment pipelines is where security can add business value.
3. And, learn more about Gauntlt, the open source framework that helps you accomplish the technical side of automating security tests.
In this Hacker Hotshot Hangout John explains:
1. Key considerations when creating a risk aware and security conscious culture
2. How to use risk management as a concept and tool to remove the fear of security in organizations
3. The value and benefits of developing an information risk profile
4. Understanding of the current behaviors of organizations and whey they exist in regard to information security
5. Effective approaches to change behaviors and culture within organizations
6. How to leverage users effectively as an beneficial asset in supporting risk management and security activities
7. How to use threat and vulnerability analysis to identify and educate organizations on the highly probable and business impacting threats can effect them
8. Using control objectives as an approach to effectively manage information risk in a way that will be embraced by organizations.
For more Hacker Hotshots, please visit: http://www.concise-courses.com/
This document discusses strategies for achieving bulletproof IT security. It recommends establishing strong security policies, frequent employee training, ongoing self-assessments, encryption, asset management, and testing business continuity plans. It also stresses the importance of system hardening through vulnerability management and addressing issues like BYOD. The document provides numerous free tools and resources organizations can use to identify vulnerabilities, harden systems, and prevent malware.
Nadeem Douba, GWAPT, GPEN currently situated in the Ottawa (Ontario, Canada) valley, Nadeem provides technical security consulting services primarily to clients in the health, education, and public sectors. Nadeem has been involved within the security community for over ten years and has frequently presented talks in his local ISSA chapter, and most recently at DEF CON 20 on the topics of Open Source Intelligence and mobile security. He is also an active member of the open source software community and has contributed to projects such as libnet, Backtrack, and Maltego.
Nadeem Douba, GWAPT, GPEN currently situated in the Ottawa (Ontario, Canada) valley, Nadeem provides technical security consulting services primarily to clients in the health, education, and public sectors. Nadeem has been involved within the security community for over ten years and has frequently presented talks in his local ISSA chapter, and most recently at DEF CON 20 on the topics of Open Source Intelligence and mobile security. He is also an active member of the open source software community and has contributed to projects such as libnet, Backtrack, and Maltego.
The document discusses web-based impersonation attacks and how authentication and session management on websites can be compromised. It covers how authentication works using passwords and session cookies to track users across requests. Attack techniques discussed include password guessing, attacking password resets by using public information to answer secret questions, SQL injection to bypass authentication, stealing session cookies through XSS or network sniffing, and session fixation. The document recommends countermeasures like stronger authentication beyond passwords, secure session management practices, secure programming, and monitoring logs.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
The document outlines Barb Noad's presentation on developing a social media strategy. It discusses developing strategies around key pillars - people, objectives, strategies, and technology. It provides examples of targeting different age groups and user behaviors on various social media platforms. The presentation emphasizes engaging constituents by moving them up an engagement pyramid from passive watching to active curating. It also highlights case studies and recommends reading materials to help organizations develop effective social media strategies.
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
Enhancing CSO National Dialogue and Collaboration via Social Media is a Project Funded Through the Office of MEPI and executed by Think Media Labs. This document is summary presentation of the key messages and action items from the project for the Civil Society.
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/organ-donation-communication-boot-camp--189
Advance Presentation to Association for Multicultural Affairs in Transplantation (AMAT) attendees at 2012 Annual Conference - by Lindsey C. Holmes & Myra Burks-Davis. Robust guide for anyone in the organ donation industry or health industry in general, looking to market to potential donors.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
The Harn Museum of Art is developing a social media strategy to increase awareness of their internship opportunities among University of Florida students. Their current social media presence is underdeveloped, with few followers and inconsistent posting. The strategy aims to increase followers on Facebook, Twitter, and Instagram by 25% in 4 months, post more frequently to Instagram, and upload a video each month to YouTube. Key dates and roles/responsibilities are outlined. Progress will be measured by changes in followers, engagement rates, and website traffic from social media over a 4 month period.
The Harn Museum of Art is developing a social media strategy to increase awareness of their internship opportunities among University of Florida students. Their current social media presence is underdeveloped, with few followers and inconsistent posting. The strategy aims to increase followers on Facebook, Twitter, and Instagram by 25% in 4 months, post more frequently to Instagram, and upload a video each month to YouTube. Key dates and roles/responsibilities are outlined. Progress will be measured by changes in followers, engagement rates, and website traffic from social media over a 4 month period.
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Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
1. UPDATE ON SOCIAL MEDIA
THINGS TO KNOW – TEXAS
A&M AGRILIFE URBAN FCS
TRAININGThis presentation contains some items of note for social media outreach and
education relevant to Texas A&M Agrilife Extension. Items include changes
for August 2012 – August 2013.
Audience: Urban FCS Agents
Intended use: Quick overview of selected areas of concentration to enhance
outreach and education
Notes: Slides include notes
4. As of May 2013:
•91% of American adults have a
cell phone
•56% of American adults have a
smartphone
•28% of cell owners own an
Android; 25% own an iPhone;
4% own a Blackberry
•34% of American adults own a
tablet computer
As of January 2013:
•26% of American adults own
an e-reader
8. Anson Alexander – Infographics Labs
http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
9. ANATOMY OF A FACEBOOK
POST
Status/Messa
ge
Multi-media
• Picture
• Video
• Document
Action
10. Add Context…..
When you post items, tell your readers WHY they should
care. Why should they click and follow that link?
User only shares the link Gives info as to what the link
holds
17. Use @ symbol to bring
up potential FaceBook
pages and people
This will also post to
their page
Everything in BLUE is now
hyperlinked to another page
18. Use SHARE option…..
1. Sharing gives
credit to original
poster
2. Sharing creates
good
relationships
3. Sharing leads
people to new
sources
4. Sharing
increases SEO
20. We had a great time at the county fair! Kids
did so well on their 4-H projects. We brought
home lots of ribbons and a few trophies. How
does it get any better than
that?!?! #4H #WrightCounty4H #hdigabtt
21. WHAT’S THE BIG DEAL WITH #HASHTAGS???
OH YEAH, OTHER SOCIAL MEDIA
TOOLS USE THEM TOO
TWITTER
INSTAGRAM
PINTEREST
28. PHOTO PLACES
Texas AgriLife on Flickr -
http://www.flickr.com/photos/agrilife/
The Commons on Flickr (as can be best determined,
copyright has expired therefore most are free to use)
http://www.flickr.com/commons/usage/
31. AMY E. HAYS
EMERGING TECHNOLOGIES
PROGRAM SPECIALIST
TEXAS A&M AGRILIFE
EXTENSION
INSTITUTE OF RENEWABLE
NATURAL RESOURCES
ahays@tamu.edu
ahays@extension.org
Editor's Notes
Pew data for 2012 on use of common platforms. Not all platforms reach the same audience. Look for platfoms that reach your target audience.
Knowing how people access information (from where, and how) will help you plan your outreach. If you are planning all your content to be seen strictly on a single device (i.e. desktop), be careful to understand that people may have issues with your content (it’s too long, it doesn’t show up well) on highly used gadets. You should pay particular attention to mobile ownership. If it doesn’t work well on mobile, time to rethink.
Typical daily activites – Pew Research
App use – which doesn’t exactly mirror engagement, but none the less, ease of access is always an issue.
Some things to note that are going on over at Facebook
Just in case you were wondering.
These are all places you want to pay attention to that make an impact. All of them are important. All of them are places you should work on to improve your outreach. You have opportunities to craft your status messages (and you should).
Readers need a reason to 1.)read the status message and 2.) take action – which might be go to a link, share, or comment. The least amount of work with the smallest returns is to post a link with no context. WHY should a reader follow the link? You must provide some amount of context to tell them not just the link exists, but why they would take the next step to click on the link. For instance, you don’t say “our new publication is out” instead you say “our new publication that has updated information on bait products and methods is available for you” Or even more specific, “our new publication has a table to calculate rate per acre of approved bait” Ask yourself, what can I put here that makes this a timely and relevant update.
Facebook has made some significant changes to how it posts links and photos. Since most people are visual learners, and take visual cues to connect reading with learning concepts, now is the perfect time to think about the visual aspect of your posts.
Facebook changed the link size (when you add a link, Facebook pulls a picture, title, and summary of that link for display). The size is now supersized. This has implications BEYOND Facebook . Ideally all the content you produce on your websites,blogs, ect…. Should have graphics with it, and those shouldn’t be less than 200x200 (72 dpi) .
Is there a difference? Instantly for the eye. Oddly sometimes shared links are still smaller, not sure why.
When you post, think about the various WAYS in which your photo’s enhance your message. This example we choose a variety of showy pictures because one alone wasn’t enough. Sure, they are almost the same shot, but users get a really good chance to get the message.
A great example – Native Plant Society of Texas. Their FB page is their primary source of outreach (they spend their time here, versus their website or blog). As a result, their posts are “blog style” and detailed. If this is where your audience is, take advantage of the space and picture options. Well done!
Use the built in FB tools to recognize and lead people to action. FB has built in tools that let you create a link in the status update without having the http://blah.blah.blah.
Read slide.
Make less work for yourself. Instead of always posting original content, how about sharing others? Share work by your partners, recognize things well done by other agencies. Use the Share button to spread THEIR good works and they will most likely do the same for you.
#Hashtags, yes #Hashtags are back in Facebook. Why? Facebook knows they work on other platforms. Therefore, users now have the ability to use #hashtags again and they are a hyperlink so when a user clicks them, it takes them to postings on the same subject
Hashtags denote a subject matter that you are talking about. When you use a #hashtag, it is a hyperlink to other posts that use that same tag. The advantage of a hashtag is that you can use the same one across various social channels. This helps you track conversations and some of your programs can have a unique tag that you tell others to use. Some common social platforms that use #hashtags are : Twitter, Instagram, Pinterest, Tumblr and of course now Faebook
Another handy option FB has is that you can follow a post. The traditional way to do this was to comment or like a post so that you received notifications when others commented or likes. Now you can simply follow a post without having to do an action on the post itself.
The 40404 text feature is a great reason to use Twitter. For users who like their text messaging versus having to subscribe or sign on to Twitter, this is a great option. Users simply text to the phone number 40404 and in the message type : follow @[twitter user] after that, all your Tweets will come to their message box. Nice option since users don’t have to sign in or use Twitter to access this service.
This handy helper is a great way to resize and modify images. It has easy tools and can do so much with your pictures. Since having pictures is very important in your blogs and other areas, this tool is a time saver. Remember, images shouldn’t be smaller than 200 pixels x 200 pixels (72 dpi) for the best practice in most social tools.
Looking for some photo’s to use? Don’t have ones your own you like? If you are employed by Texas A&M AgriLife, you might like some of the photo’s on their Flickr page (which you can download for yourself and use – see the rights on the photo’s). You can also browse and use photo’s in the Flickr commons – which are pictures that have been put in the public domain, or which rights have expired for. Each entity that lists them has the photo rights listed in their terms of use.
Need more creative commons content? This search tool an help you find some. The user is STILL bound to examine the licening for the items so make sure to read and double check that you can use the photo’s in your works.
This is the end of this portion of training, but I do have a group online that focus on learning together. This group is a learning group that works together online to share experiences and tips specifically related to outreach by agencies and public organizations.