This document provides tips for organizations to become powerful social media publishers by organizing content, channels, and connections. It recommends auditing existing material and determining keywords to develop helpful, entertaining content for people and search engines. It also suggests starting with a website and blog, then distributing content across social networks and forums while engaging communities. The key is thinking like a publisher, giving audiences valuable exclusive content through a consistent publishing plan.

1. Turn Your Organization Into A Social Media Publishing Powerhouse Presented by: Chris Nufer, Founder New Channel Creative [email_address]

2. Have You… Posted a blog entry? Added a news item? Announced an event? Participated in a discussion?

3. Social Media

4. Why Social Media? You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

5. Social Media It’s word of mouth on steroids

6. Social Media Improves search engine rankings Creates connections and conversations Free publishing platform Can generate word of mouth Places your activities where people are, rather than dragging them to your platform

7. Social Media Don’t sell It’s not for direct marketing People are socializing, not shopping Don’t mess with the experience WARNING

8. Social Media How do you pull it all together?

9. organize Organize The Three Cs: Content Channels Connections

10. Content • Audit Existing Material • Determine Key Words • What Types Of Content? • Find Your Voice • What To Say, Where And When?

11. Content Where Does Content Come From?

12. Content You are writing for two audiences: People The search engines

13. Content What do people like to read and see?

14. Content What do people like to read and see? STORIES HELPFUL TIPS NEWS/GOSSIP HOW-TO

15. Content • Write to your keywords and tags • Reuse and repurpose • Always be helpful (or at least entertaining)

16. Channels • Start with your website • Create newsletter and a blog • Create as many links back to your site as possible • Begin adding this content to fan pages, discussion groups and other forums

17. Channels For Example… Take your blog post… Tweet about it, Put it on Facebook, Linked In, Digg, Delicio.us, Friend Feed Email a link to your network.

18. Channels Think about: • Who you want to talk to • Where they are • What you want to do with them

19. Connections Engage everyone in your organization Connect with everyone in your business ecosystem Constantly join or create communities

20. Connections Once you have made connections: • Make them feel special • Provide insider information • Give them stuff • Create experiences for them

21. The Rules…

22. The Rules… • Think like a publisher, not a marketer • Make your content valuable: Give your audience something they can’t find anywhere else • Select your channels and communities carefully • Create a publishing plan and stick to it

23. The Tools…

24. The Tools… Editorial Organizer

26. The Tools… SocialToaster Social Media Marketing

27. What SocialToaster Does… Content created on website Ambassador can automatically or selectively promote content

28. How you get everyone into the mindset of creating a continuous stream of content? The Big Question

29. The three things you can do: Treat your content as an asset and make someone responsible for editing and publishing it Offer your audience something they can’t find anywhere else Create an editorial calendar and channel plan then stick to it.

30. What if...?

31. Questions?

32. For copies of this presentation: [email_address]