This document discusses social media marketing and provides tips for using various social media platforms. It defines social media and common platforms like blogs, wikis, forums and reviews sites. It emphasizes using personal stories and building relationships online. Key advice includes linking content widely, understanding online culture, focusing on keywords and monitoring feedback.

1. Exploring Social Media Marketing Stephanie Jacques Social Media Workshops www.stephaniejacques.com http://stephaniejacques.activerain.com Realtor Better Homes and Gardens The Masiello Group

2. My Mission To build, energize and support community partnerships www.stephaniejacques.com

3. Goals Today You will gain knowledge about emerging trends in online communication technologies for building and sustaining relationships You will gain knowledge about social media, what it means and how it’s used You will leave with resources and some ideas around how to implement it

4. What to expect Define social media Who’s using social media? How and why? Worksheet and activities Online Examples Q&A

5. Generation Y is next largest generation after the Baby Boomer generation

6. “ The Trophy Kids Grow up: How the Millenial Generation is Shaking up the Workplace” By Ron Alsop, Harvard Business Review, Nov. 08 “ Trophy kids”: behavior shaped by rewards Achievement oriented- standardized tests era Grew up on the computer Are open and more transparent online Demand and generally accept feedback, Give their “followers” what they want (use feedback) Are more environmentally and socially aware

7. Just wait until I grow up… I’m already hardwired for Web 3.0!

8. Social Media is just the online version of what we do everyday! Social Network Sites= cocktail parties Ratings/Reviews= referrals Blogs/ Vlogs/ Microblogs= story telling Podcasts= Record and replay trainings Wikis= encyclopedia, Googling for information Communities/Forums= clubs, groups, associations Interactive Websites= video games or “surfing the net”

9. Traditional Advertising Monologue- little feedback, one sided Dated- breaking news is exciting Impersonal- don’t tell me, engage me Not searchable- if it’s not online, it’s not searchable Costly, reaching less people with newspaper and even with TV as more turn to the internet

10. New Advertising Easy to find top stories, breaking news Searchable using relevant keywords Interactive, user generated content Allows feedback, collective voice Multimedia, engaging, collaborative Access through desktop or portable mobile devices- something most people have today Free

11. Why social media? Sell products/e-commerce Establish credibility Knowledge sharing/announcements Build community Communicate with friends, stakeholders Prospecting Fundraising Contests Monitoring consumers Gain feedback Product development

12. Connectivity is key! Buyer chose me because my profile indicated we were of the same age Met a buyer at a 4 year old birthday party (building community through commonalities) Buyer chose me because we both attended Antioch University (shared common culture ) Received a referral from a Boston agent because of an online real estate community we both participate in My niche market is Gen X & Y

13. Developing new relationships Identify stakeholders , establish goals for each of them (consider new hires, volunteers, funders, clients and their networks) Become aware of keywords used in searches related to our industry (Google Adwords) Find out who they influence and who/what influences them? Communicate with them in ways they are comfortable with, build relations Reward them (info, feedback, referrals, acknowledgement)

14. Who else’s using it? Obama (whitehouse.gov/blog/) also (barackobama.com/blog/) also on facebook and Twitter! Dell (building community to provide solutions, advice, how-to’s, discussions, friends through blogs, wikis, forums…reducing customer service costs) Lego’s (Mindstorms fans develop new products - product creation!) PSNH (Youtube, blogs, forums, Twitter..) Churches, Clubs, Nonprofits, Musicians (Facebook)

15. What’s the ROI? Define ROI for you: Credibility Monitor and talk with consumers Test your product Build relations Draw people to you Establish your presence in the eyes of a younger generation If you’re not found, do you exist?

16. Activity Speaker : Your name, Your work/industry 60 seconds: Describe a time when you felt most passionate about something you were doing related to your work. Why did you feel so energized about it? Listener(s) : Ask questions of the speaker (whatever comes to mind)

17. Debrief Listener(s): What peaked your interest about that person’s story? What 1 thing about their story could you connect to?

18. How to use this in social media? Personal stories can help communicate your work ethics and your values Questions asked of you portray online readers’ reactions, thoughts, assumptions, interests Your story is likely a great first blog Keywords used in your story creates searchability It’s simple to write about something you care about

19. Social media culture Don’t sell, use meaningful stories Be aware of your assumptions, biases Connect through content, personality, humor Present yourself regularly and be open Consider your diverse audience at all times Offer 90% of the information to help you drive more traffic Subscribe to content you like, they will reciprocate Let your personality speak! Link, link, link!

20. Downsides of social media Burnout Junkmail/Spam Surprises (+/-) Learning curve Outside comfort level Test of values Takes 3+ months to see some effect Your fears

21. Facing your fears! Going public So much to learn, it’s overwhelming Expose my strategies to others, others may use them Look like a fool, don’t know enough yet Takes too much time There are online predators out there who might eat their prey!

22. What do I need to know to get started? Link, link, link Culture is important to understand Profile pages are key Keywords and tags help you be found Resources to get started Where to go with questions, Google it!

23. Offer a multimedia experience Tips: Consider using a YouTube video to convey a message Start a blog and link to your site to create a face to your organization or brand Participate in a forum, create a profile that links to your site or blog Create news regularly on your site Add a widget to give functionality to your site

24. Where would you find: Ratings/Reviews? Amazon.com (books) Orbitz.com (vacations) E-commerce sites Support sites (rate this answer)

25. Feedback? Where else… Forums (your forum or someone else’s) Blogs (your blog or someone else’s) Surveys (Surveymonkey.com) Polls (Widgets can be added to any site)

26. Where would you find: Social Network Sites? Facebook (40-55 is fastest growing demographic group, Linked by schools) Linkedin (professional site, Linked by resume) MySpace (most popular for musicians) Profile pages are key! Linking is your strategy…

27. Where would you find: Communities/Forums? Communities are networks People have come together because of a common interest They are found everywhere interaction is allowed (YouTube, Support sites, Facebook, Linkedin groups, Mini Cooper fans, Legos website, Sprout Online and parenting sites…) Forums enable people to ask questions and reach others by answering questions They have taken place of customer service people for products of technical natures (computers)

28. What is a blog? Online journal Reverse chronological order Written in more personable approach Personal, Professional, and Organizational blogs exist Easy to start one Ideal for those who love to write and can do so at a consistent pace (3-4x/week or more)

29. How do Blogs work? Strategy: Linkages Keywords Popular issues, topic, question, answer Creates personality for a product/ service/ organization Helps people connect and relate to you Reaches consumers at an emotional level

30. Where would you find: Blogs? Google your favorite hobby, an organization or industry, or common questions and scroll down the search page until you reach an address that looks bloggish… Wordpress.com Blogger.com Blogspot.com Activerain.com Typepad.com

31. Microblog Twitter (most common) Popular among news/media industries Helps spread word fast, crisis announcements Links people together with common interests What is it? A post of 140 characters or less that can be texted or entered by a user online at twitter.com Answers the question: ? People choose to receive it and you can accept them People find you because they are searching for a keyword you use in your posts

32. Where would you find: Vlogs? YouTube (most popular) Videos are transferred from digital cameras, DVD, VHS tapes, and placed on social network sites, YouTube, Websites, Blogs, and in Wikipedia Great for marketing anything because it creates a face and can have great Virality

33. Podcasts Audio recordings Can be posted on a website or blog Can be downloaded to an Ipod and listened to whenever ready Can be listened to from a desktop computer online

34. Where would you find: Wiki’s Wikipedia Some organizations have their own wiki’s on their website User generated content Several experts create shared meaning of a word, phrase, topic or person’s name Include links to other sites, videos, and anything web-based that supports their content

35. Your Holistic Web Presence…

37. Social Media and Your Business Further Trainings Available in the Following Topics: Brand yourself on the web through the use of social networks and blogging Learn the culture of the Web 2.0 world Research and connect with your niche market Help you overcome the fears of the Web 2.0 technology Examine social media tools being used by professional and large corporations Learn the importance of links and how to strategically create links Develop a social media marketing plan THANK YOU! www.stephaniejacques.com