Pinterest is a visual bookmarking tool that allows users to discover and save creative ideas, focusing on community engagement through visual imagery and organized projects. The platform emphasizes user experience by offering frictionless navigation, social sharing capabilities, and personalized recommendations, catering to users' creative needs. Suggestions for improvement include making logout settings more accessible and enhancing pin visibility on boards.

1. www.pinterest.com
Presented to: Dr. Ahmed Ali
Presented by: Dalia Ayman Ahmed
Human-Computer Interaction Assignment 1

2. is a visual bookmarking tool that helps you
discover and save creative ideas.
A powerful community experience that is 100% visual
Mission: help people discover the things they love, and inspire them to go
do those things in their daily lives.

3. is a place to discover ideas for all your projects and interests,
hand-picked by people having similar interests and style in order to plan life’s
important projects.
Ex: searching for “graph visualization”
Boards are created through a user selecting an item,
page, website, etc. and pinning it to an existing or newly
created board.
puts web content into sticky-note sized blocks
users can organize onto pin boards that fill the entire
browser screen. The majority of each block is filled by a
photo, and the ability to "like," "repin" or comment at
the bottom make it look like its own mini web page.

4. Users save and share pins from multiple resources onto boards based on many
criteria, e.g. similar characteristics, a theme, birthday parties, planning a
vacation, writing a book, interior decorating, holidays. Boards can develop
projects, organize events, or save pictures and data together.
Users can follow specific boards to customize their own interests on their
homepage and get inspired every day.

5. Adding a pin to an already existing board is well-designed according to the user
experience because it displays the most recently used boards above the others.
Also, it warns the user in a friendly way if the pin already exists in this board.

6. Targeting Users
has its own creative way presenting Pinterest to the new users who
might get interested to use Pinterest for similar reasons like those randomly
generated on their website.
Sign up
The world nowadays doesn’t have enough time
to enter all the account information in order to
sign up. This is time consuming and the users
might not even try your website if you ask them
to enter many information. That’s why for
better user experience, Pinterest provided a
button to Continue with Facebook since nearly
all users have a Facebook account already.

7. Navigation Bar
The navigation is made more intuitive,
so it’s faster and easier to get to where
you want to go.
More is, well, more
Pins are bigger and more information has been added related to pins, so it’s easier to find
things you’re interested in. For example, on each pin, you’ll see pins from the same board,
other boards this pin was pinned to, and a whole slew of related pins.

8. Indeed, part of the value of Pinterest is that it brings you out of yourself
and into the world of things. As the Huffington Post writer Bianca Bosker
argued, Facebook and Twitter are inwardly focused (“Look at me!”) while
Pinterest is outwardly focused (“Look at this!”). It’s the world as seen
through not your eyes but your imagination. “In such a self-obsessed
society, this is a place where people are focusing attention on something
other than themselves,” says Courtney Brennan, an avid Pinterest user.

9. What’s special about Pinterest that makes it so addictive?
1. Use of Visual Imagery - Would you rather browse a beautiful shop or
a list of items in a catalog? It is the use of visual imagery that sets
Pinterest apart (in an important way) from traditional (text based)
bookmarking sites
2. Organized Sets & Collecting Behavior
3. Self Expression - Another innate human trait, there is a need to leave
our mark on the world, to show how we see and experience things. This is
probably because Self Expression is tied to our sense of identity. Pinterest
boards are a form of this self expression, whether in the topics that
interests us, or how we choose to fill a board.
4. Social Sharing - Once we create something, we naturally want to share
it with others. In this respect, I think the Pinterest concept lends itself
better to social sharing (on Facebook) far more than other services do.
5. Frictionless User Interface - Of course, none of this would be so
popular if it wasn't so easy. A simple "+1" or "Like" is more popular (if
less accurate) than 5 stars or thumbs up/down. The Pinterest team has
also made it incredibly simple to get stuff into a board (Pinning via
browser plug-ins, for example).
6. Great Initial User Experience - The site does a great job of
introducing itself to you, setting you up with blank boards to fill, rather
than a blank page with instructions.
7. Recommendations – Once you pin your interests, you enter a loop of
recommendations that you’ll definitely admire.

10. User Analysis:

11. Task Analysis:
Performed by user:
1. Log in
2. Create public and secret boards
3. Add pin to an existing board
4. Add pin to a new board
5. Edit pin details
6. Upload pin
7. Search for specific topic
8. Like pin to save for later
9. Share pin with friends
10. Make a widget
11. Get help from the Help Center
Performed by system:
1. Set pin recommendations
How it is used:
When the vast majority of the population began possessing a camera at all
times via their mobile phone, this type of photo-driven culture was a natural
byproduct.
The successful reason for is to provide the chance for
people to explore fantastic photos with viewing them at glance.

12. Some Interesting Uses:
1- The Mountain View Police Department uses it for lost and found items.
2- DIY (Do It Yourself)
3- Many other interesting uses helpful for generating ideas or planning life
projects.

13. Conceptual Design:
Conceptual Model
Objects Attributes Operations
Pinned Item image, URL,
description,
owner,
view, pin, like, share,
comment, visit site, send
Board name,
description,
category, cover,
owner
view, edit, delete
User name, picture,
username,
about, location,
website
create board, follow board
Table 1. Object/operation analysis for Pinterest
A conceptual model provides a starting point for the development of a product
vocabulary, i.e., a dictionary of terms that will be used to identify each of the
objects and operations embodied in the software.
This helps ensure that terms are used consistently throughout the app and its
documentation.
is perfectly branded in the mind of its users by the word pinning.
It’s mentioned on their website not to use (pin, repin, pinner, pinboard,
and pin it) phrases to refer to activities that happen on other social media.
Pinning only happens on Pinterest.

14. Design Metaphors:
"It's almost like a window-shopping mode," says Khoi Vinh, the former design
director for NYTimes.com.
"It flattens the information hierarchy," describes Jeff Croft, a web designer and
co-founder of eBook lending site Lendle.
On Flickr and Pinterest, users are able to communicate with other
users via photos. That is the same. However, the main difference
between Flickr and Pinterest is the media's characteristic.
It is explained as the words: stock and flow in online media.
Flow: Information flows to the user; timely, emergent and
engaging
Stock: Information exists at a specific location, static, archived and organized
for reference.
Obviously, Pinterest is categorized in flow-oriented WEB media.
But Flickr, even Instagram are Stock-oriented WEB media.
Now, so huge volume of image is store on stock-oriented WEB media, Ex.
Flickr, or other photo share services. Many people feel tired to explore fantastic
photos too much time at many Web-site by many search keywords. So that they
may eager to emerge flow-oriented photo communities. In such current
situation around WEB media, Pinterest appears brilliantly on internet.

15. How the product meets its users' needs and
wants:
is a platform where beauty and inspiration comes from. It
definitely works very fine related to meeting the users’ needs and wants in
order to find creative ideas and inspiration to life projects. Users’ satisfaction is
mostly achieved within finding the required results.
Suggestions for
Improvements and
Redesign:
 Logout and Settings are only found in the
profile page. It should be placed in the
Menu bar throughout the whole website.
 In a specific board, when searching through pins using some criteria,
“Highlight” option may be added in order to increase the size of the pin to
be recognizable by the eye or even change its color in a simple way.