The document discusses online collaboration and social networks. It describes how social networks have evolved from simple connections to deeper engagement. It also discusses how online collaboration tools can provide benefits like idea sharing, knowledge creation, and customer feedback. However, adoption of these tools requires overcoming resistance through cultural shifts, identifying influencers, and making the tools frictionless and rewarding to use. The key is to focus on what drives outcomes and value for members of the community.

1. You First Meet
You Exchange a Little Info
You Get into Deeper Conversations
You Discover Hidden Talents
Everyone can Share & Receive Info and Value
WeCollaborize.com

2. Social Networks & Collaboration – The Opportunity
o Social Media isn’t a fad. If Facebook were a country it would be the 3rd
largest in the world.
o Online Collaboration allows you to get the most from your social
networks.
o Billions are being spent on collaboration, community and reaching out
to connect.
WeCollaborize.com

3. Social Networking 1.0 - Connective Tissue of the Community
WeCollaborize.com

4. Social Networking Evolved for ROE
What Are the Results?
What Are We Getting Out of Social Networks?
WeCollaborize.com

5. People are social beings.
The water-cooler has been
around a long time it just
looks different now and is
most likely online.
Let’s Make it Useful!
WeCollaborize.com

6. Let’s Be Real
Forget Theory
In It’s Infancy, It’s Evolving & It’s About
Deeper Community Engagement
WeCollaborize.com

7. Online Collaboration Defined
Collaboration is a recursive[1] process where
two or more people or organizations work
together in an intersection of common goals
— for example, an intellectual endeavor[2][3]
that is creative in nature[4]—by sharing
knowledge, learning and building consensus.
Most collaboration requires leadership,
although the form of leadership can be social
within a decentralized and egalitariangroup
a rule or procedure that can be applied repeatedly..
[5]
WeCollaborize.com

8. What can you gain from Online Collaboration
Connecting with internal teams for:
Idea management
Creating a knowledge base
Promoting team interaction
Fostering employee satisfaction
WeCollaborize.com

9. What can you gain from Online Collaboration
Connecting externally for:
Market Research
Gaining Product Feedback
Customer Intelligence for Targeting
Building Community & Brand Loyalty
WeCollaborize.com

10. Tools for Online Collaboration
It depends on what you are trying to achieve:
Document Sharing tools – Sharepoint
Blogs, Wiki’s and Forums – Wordpress etc.
Mind-Mapping - MindJet
Project Management tools – Base Camp
THEY DON’T DRIVE TO RESULTS AND OUTCOMES CLEARLY & QUICKLY
WeCollaborize.com

11. Tools for Online Collaboration
I didn’t mention the usual suspects - Twitter, FB etc.
There is a new wave of social tools that:
Enable collaboration at a deeper level
Eliminate the need and difficulty of complex decision-making via meetings,
email, telephone & text messages
Allow threaded conversations that can be driven to results & outcomes
Enable communication between geographically dispersed people & teams to
share ideas and questions&drive to actionable results via the cloud
WeCollaborize.com

12. The Rise of Social Collaboration & Community
WeCollaborize.com

13. It all Sounds Great, Right?
WeCollaborize.com

14. If You Create The Space - Will They Come?
Uh No…..No they won’t…..
We found that out pretty quickly
Knew we had to adjust and change the way we were approaching the
space – simplified the UI
WeCollaborize.com

15. If They Come Will They Stay?
No? Really……
We knew that building,
fostering and giving a
home online was one of the
keys to success
Created a CDM team & developed guidelines to reduce friction to signing
up, getting engaged & immersing in the experience & the COMMUNITY
WeCollaborize.com

16. How Can You Keep Them in Your Community? It’s about Adoption…BUT
Adoption is getting worse
2.0 adoption council info in the marketing data – (200 companies) – adoption
requires management/training/development:
1-1/2 years ago: 70% encountered resistance & 40% couldn’t overcome it
As of a 6 months ago: 80% encountered resistance&55% couldn’t overcome it
Underestimating time and money to manage the community
Can’t just give them a platform and hope they will get engaged
WeCollaborize.com

17. But more-so how can you have them become an active participant in the
Community and engage in Online Collaboration?
Adoption is fraught with ignorance & “I don’t know how to do this”
We need to help people understand what they need to do
Why are you collaborating? What is the specific purpose?
Once you know this – how do you collaborate and what tools do you use
WeCollaborize.com

18. Living In the Trenches
You’re either a good example or a bad warning
Community Adoption = a cultural shift
Know who the influencers are prior to the rollout of a collaboration
platform.
Allow people to self identify that they add value via social platforms &
collaboration platforms.
Stop trying to hold members hands through every step – make it friction
free or make it required –> Schools!
WeCollaborize.com

19. Living In the Trenches
Spread evangelists out around the organization – do it around what people
are passionate about.
Focus on the people who are the content providers & the topics that they
are passionate about.
Have a rewards system & keep members updated.
Promote users to moderators (not the police but a super user) in the
community.
WeCollaborize.com

20. WeCollaborize.com

21. Some Take-Aways& Wins
Building community is not easy, it’s complicated &takes shifts in culture and
paradigm – or make it required (schools) – go to the session at 4:30.
Make it simple to use, navigate and see the results & give members a
home.
Community members are the best source of finding what is the most
important content and getting to the best outcomes.
Pay attention to the micro-communities in your overall community. It could
be grouped around people (a champion), topics or geography.
WeCollaborize.com