Prescibed Fire and Social Media
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Presentation to the prescribed fire conference on utilizing more social reasoning and tools in outreach
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Prescibed Fire and Social Media
- 1. Amy E. Hays Adult Education Manager aehays@noble.org Socially Speaking in 2018
- 2. Who is the biggest advocate on Social Media for prescribed fire?
- 4. 3 Things You Can Do Differently
- 5. Understand Different Social Tools
- 14. Status/Message Multi-media • Picture • Video • Document Action Use What You Got
- 15. It’s hot out here today! This is our consultant setting a fire.
- 16. One of the ways that the Noble Research Institute helps manage their forage and soil health is through the use of prescribed fire. Prescribed fire is one of the tools that can provide beneficial impacts on managing invasive species, providing habitat restoration, managing wildfire risk, and a low cost way to remove residue. Consultant Steven Smith helps provide guidance on managing the fire. He is specially trained in prescribed fire management as well as all those working on the fire. Their training enables them to set safe and managed fire regimes that benefit and improve plant health. Visit us at http://noble.org/events to learn more about our use of prescribed fire and to participate with us at a producer event in prescribed fire Facebook Microblog Hyperlink to resources Personal
- 17. Want to know more about how #prescribed #fire can provide #agriculture, #plant, and #wildlife benefits? Noble.org @nobleresearchinstitute [122 characters] Twitter Use topic #hastags 140 characters action
- 18. Do you ever get to see fire in a positive light? Prescribe fire is a beneficial use of fire that provides plant, soil, and wildlife benefits among many others. Trained participants manage and control the fire to be safe and effective. Fire has been used as low cost management tool in agriculture for hundreds of years. @nobleresearchinstitute #agriculture #prescribedfire #wildlife Instagram More casual Use hashtags Photo’s tell a story as a whole when they look at your channel. What is that story
- 24. Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/ Hundreds of things you do …. few people get to EVER see or do
- 25. Perspective
- 32. Amy E. Hays Adult Education Manager aehays@noble.org http://slideshare.net/aggie94amy
Editor's Notes
- One thing that happens in the Ag and natural resource filed is that we forget how privileged we are to see the things that we do. Most American’s see very little of what we might see every day. They may glimpse it, but we get to be up close and personal with things that people find (or could find) pretty amazing. The average American most likely can’t tell the difference between seed heads, but they know the difference between and McDonald’s and a Burger King sign (even if the words are missing). Our “environmental literacy” is pretty low. A picture, a picture can show someone in 2 seconds what takes you 10 minutes to describe. The key is that your story needs to be told through the lens of your smartphone. Once you think about that, you see thousands of opportunities for advocacy.
- For instance, we grow crops everyday that consumers see only at the final end product. But from growth to harvest is a pretty amazing process. Instagram helps to document that and share it in the way humans love to explore most – with their eyes. How many people know what your best native forage is? How many consumers have ever seen a cotton on the stalk? If you are a producer, almost everything you do is foreign to most Americans. They simply haven’t had the chance to see up close what you see. What does a new calf look like? What do spray heads on an irrigator look like? Things you find everyday, are not so everyday to the consumer. If you work with producers, you even get to see the variety between them. One day at a farm, one day at a ranch, one day at the production facility.