Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
Social Next for Infopresse Conference, Alternative Marketing June 2nd, 2010hessiej.com
The social media boom is here. This presentation brings to the forefront events that catapulted the value of social media, plus brands that are doing it well including brands I've worked on. Social strategies and some guiding principles also provide direction in how brands should start engaging.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Social Next for Infopresse Conference, Alternative Marketing June 2nd, 2010hessiej.com
The social media boom is here. This presentation brings to the forefront events that catapulted the value of social media, plus brands that are doing it well including brands I've worked on. Social strategies and some guiding principles also provide direction in how brands should start engaging.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Building awareness & engaging champions of your causeCAMHFoundation
Presented at 2012 AFP Toronto Congress by Liza Jerome.
Like us on Facebook at http://www.facebook.com/end.stigma or follow us on Twitter at http://www.twitter.com/endstigma
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Building awareness & engaging champions of your causeCAMHFoundation
Presented at 2012 AFP Toronto Congress by Liza Jerome.
Like us on Facebook at http://www.facebook.com/end.stigma or follow us on Twitter at http://www.twitter.com/endstigma
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Fans, Friends, Followers, Groupies and AudiencesLeslie Poston
Second workshop given at the Greater Manchester Chamber of Commerce in June 2010, this time teaching local businesses how to find, cultivate and keep fans online, and about what kind of fans they could expect to find with various interactions.
Note: In 2010 we changed out company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
Similar to Boost Yourself With Social Media (by Marjorie Kase) (20)
Oracle knows talented individuals drive success, and they are willing to encourage positive workforce development through organizations such as BDPA. As such, Oracle made decision to offer the 10th Annual Oracle Scholarship for BDPA Students again this year. The scholarship application period goes through July 15 2018.
These scholarships are available to high school students (grade 12), community college students and undergraduate college students. The student must be studying in STEM-related curriculum. The student must be a BDPA member in good standing on or before the July 15th deadline. BDPA student membership is $25 annually.
Past Oracle scholars were helped by this funding as well as the BDPA programs and services made available to them at the local chapter level. Do you know a high school or college student (or their parents!) who could benefit from this information? If so, please share this message with them right away. Don't procrastinate ... the application is ready and available for immediate download.
Earl Pace and David Wimberly founded BDPA in November 1975 as a local association. Within three years, the founders grew BDPA into a national organization with chapters in Philadelphia, Washington DC and Cleveland. Today, there are 46 chapters throughout the United States. One part of the BDPA legacy is our program for college students and college campuses. This is a program that enriches the opportunities for our students in a variety of post-secondary education institutions with a focus on low-and moderate-income communities.
31% of BDPA’s membership consists of college students. BDPA understands that its educational life cycle moves from the classroom to the boardroom. A major element of the educational life cycle resides with college students. Annual membership dues for college students are only $25 … a significant savings from the annual membership dues that adult professionals invest in BDPA membership.
BDPA established the college student program to teach advanced computer science and community responsibility to students from historically disadvantaged communities. These are major components of our college student program that impact on the educational future of K-12 students:
1. College Scholarships
2. IT Showcase
3. Internships and Entry-Level Jobs in IT Industry
4. Mobile Application Showcase
Most of our 46 local BDPA chapters run programs that provide science, technology, engineering and math (STEM) curriculum and experiences for young people of color in community colleges, 4-year colleges and vocational schools. These training programs include a monthly program meeting hosted by each local chapter that provides remarkable information from industry professionals as well as unique networking opportunities that are not replicated anywhere else in the community.
BDPA seeks to have more students in college studying STEM-related disciplines. BDPA created the BDPA Education and Technology Foundation (BETF) in 1992 for the purpose of giving college scholarships to deserving high school students. Over 250 college scholarships valued at over $550,000 have been handed out by BDPA and BETF. In addition, BDPA created two programs that feature college students - IT Showcase (2003) and Mobile Application Showcase (2014). BDPA began the process to bridge the ‘digital divide’ before the term was widely known. BDPA recognizes that to close the gap of computer and technology literacy, minority youth must participate and compete in today’s digital economy. Otherwise, our youth run the risk of being obsolete in America’s workforce.
The BDPA college student program is intellectually challenging and builds self-esteem through the mastery of applied computer science. We create a foundation for academic and career success.
The purpose of the Eli Lilly and Company Scholarship for BDPA Students is to recognize outstanding minority students, with an interest in information technology, who make significant contributions to society. Applicants must excel academically, show exceptional leadership potential, and make an impact on their communities through service to others.
Lilly/BDPA Scholars will be awarded a one-time $2,500 scholarship that may be used to pursue an information technology focused degree at an accredited four-year college or university of their choice. The Lilly/BDPA scholarship may be used to supplement benefits from the college or university a student plans to attend and fellowships from other foundations or organizations. Students may use the scholarship to cover the cost of tuition, fees, books, room and board, and other college-related expenses.
Scholarship winners will be selected based on the completed application, official transcript, essay, letters of recommendation, and involvement in the BDPA organization.
I. Purpose
The Johnson & Johnson Scholarship is intended to provide financial assistance of a matriculated student, rising sophomore or higher enrolled at a 4 year accredited college/university full time. The objective of this scholarship is to support students who are committed to their academic studies and demonstrate evidence of being a good citizen as stated in the Johnson & Johnson Credo.
II. Criteria/Eligibility
An applicant must be a matriculated student, rising sophomore or higher, enrolled at a 4 year accredited college/university working full time towards their undergraduate degree within the US. The scholarship committee will review completed applications and awards will be made on the basis of the following criteria:
• Proven academic performance – minimum cumulative GPA of 3.0
• Strong and consistent community involvement
• Currently enrolled in a STEM-related major (with emphasis on Info Technology)
• Past recipients of this scholarship are not eligible to apply
III. Award Description
The Johnson & Johnson Scholarship Committee will award $2,500 one-time only scholarships for a rising sophomore or higher of 4 year accredited college or university.
IV. Application Deadline
The completed application, typed essay, two letters of recommendation, official transcript, and resume must be received by the Johnson & Johnson Scholarship Committee, please scan and send all documents via email to RA-JJCUS-BDPA@its.jnj.com no later than Sunday, June 1, 2018. Only complete packets will be accepted. Please do not send multiple emails with various documents. It is the sole responsibility of the applicant to take the necessary action and precautions to insure that the completed application packet is received by the deadline.
BDPAConnect Virtual Career Fair Registration (http://www.stemdiversityconnect.net/) already started. Please see attached document and request more information on how your organization can participate and become part of this event.
BDPA is the largest home of African American information technology (IT) professionals in the country. We plan to connect candidates and {!Account.Name} to fill important technology positions and promote your diversity initiatives in information technology, computer science and related STEM fields.
Oracle knows talented individuals drive success, and they are willing to encourage positive workforce development through organizations such as BDPA. As such, Oracle made decision to offer the 10th Annual Oracle Scholarship for BDPA Students again this year. The scholarship application period goes through July 15 2018.
These scholarships are available to high school students (grade 12), community college students and undergraduate college students. The student must be studying in STEM-related curriculum. The student must be a BDPA member in good standing on or before the July 15th deadline. BDPA student membership is $25 annually.
Past Oracle scholars were helped by this funding as well as the BDPA programs and services made available to them at the local chapter level. Do you know a high school or college student (or their parents!) who could benefit from this information? If so, please share this message with them right away. Don't procrastinate ... the application is ready and available for immediate download.
The objective of the Wanda Everett BDPA Scholarship is to award $2,500 to an outstanding student in the St. Louis metropolitan area that has an interest in pursuing or continuing 4-year academic program related to Information Technology.
The National BDPA Individual PACESetter Awards recognize members who have demonstrated exceptional results in one of the three (3) categories below. Nominations are accepted and evaluated by a team of National BDPA members in accordance with the descriptions below. One winner will be selected per category and winners will be celebrated during the 2017 National BDPA Technology Conference & Career Fair.
For over 40 years, BDPA has partnered with corporate America to provide a steady stream of talented African Americans in IT.
BDPA offers our stakeholders in corporations, educational institutions and government agencies opportunities to network with other employers, career professionals and students in the pursuit of IT talent and services, as well as receive critical information on technology trends.
The prestigious Top Companies for Blacks in Technology award is presented annually during the National BDPA Technology Conference and Career Fair to the company that best demonstrates a workplace and environment that supports the advancement of African-Americans in the Information Technology industry. Each year, National BDPA surveys Fortune 1000 companies to make an assessment of their internal workplace and career development climate using the following rating categories:
BDPAConnect Virtual Career Fair Registration (http://www.stemdiversityconnect.net/) already started. Please see attached document and request more information on how your organization can participate and become part of this event.
BDPA is the largest home of African American information technology (IT) professionals in the country. We plan to connect candidates and {!Account.Name} to fill important technology positions and promote your diversity initiatives in information technology, computer science and related STEM fields.
BDPA is the largest home of African American information technology (IT) professionals in the country. We are made up of IT professionals and entrepreneurs who are Big Data analysts, certified cyber security professionals, healthcare IT professionals, mobile application developers, project managers, scientists, software developers and many others.
We are proud to host our BDPA Connect Virtual Career Fair on October 25-26, 2017. We plan to connect candidates and employers to fill important technology positions and promote your diversity initiatives in information technology, computer science and related STEM fields.
BDPA Connect is a two-day virtual recruiting operation sponsored by BDPA, Pink Tech, VetJobs and Professional Diversity Network. Technology candidates from across the USA will be invited to search opportunities of participating employers.
The attached flyer provides you with details of our event and the accomplishments that our partners will be obtaining by joining us.
BDPA Triangle chapter held its SITES Technology Academy kicked off in March 2016. Students attended class for 12 weeks from 9am - 1pm. IT professionals volunteered, and lead the comprehensive program to provide 20 students with the Internet technology skills to solve essential business problems in a global economy.
The National BDPA Mobile App Showcase, co-sponsored by McDonald's, State Farm Insurance and WWT, allows student application developers the opportunity to participate in a competition that allows them to an opportunity to test their talents against others and develop a working, functional mobile application, at no cost to themselves. The applications being showcased will represent three different application categories (i.e. business, personal productivity, and gaming). Each category will have stringent requirements to be met in advance to the showcase.
BDPA Education and Technology Foundation (BETF) is proud to support Information Technology Senior Management Forum (ITSMF) Educational Scholarship Foundation. They seek to provide 5 scholarships to college-level students who are engaged in STEM-related disciplines. These scholarships will be awarded to students who have completed a minimum of 30 credit hours. Students are recognized for their academics, aptitude to lead and serve and their commitment to further their education.
Five (5) $1,000 scholarships will be awarded in honor of five (5) ITSMF Fellows and one $5,000 scholarships in honor of ITSMF's Chair Emeritus, Carl Williams.
Learn more about the eligibility, essay, letters of recommendation, selection, awards and application details. You must apply by November 15th ... including all of your supporting documents.
For more info you should call (404.514-4845) or email (info@itsmfonline.org)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
3. WHY USE SOCIAL MEDIA?
Why Use? REASONS
• Cost effective
• Builds awareness of your product
• Builds community around your brand
• Builds community at the office
• Online reputation management
4. WHY USE SOCIAL MEDIA?
twitter versus facebook
MARKET SHARE
Why Use - stats
• Facebook: 400 million
• Twitter: 75 million
• LinkedIn: 60 million
58.6% versus 1.8% of social networking market share
5. WHY USE SOCIAL MEDIA?
Benefits BENEFITS
• Generate leads
• Broaden access to consumers and new demographics
• Establish thought leadership
• Market research
• Better platforms for consumer education
• Product development crowd-sourcing
• Improve search engine optimization
• Extensive traffic and metrics
6. DefiningDEFINING
ADVERTISING
ADVERTISING
• Make publicity for; try to sell (a product); "The salesman is aggressively
pushing the new computer model"
wordnetweb.princeton.edu/perl/webwn
• Advertising is a form of communication that typically attempts to persuade
potential customers to purchase or to consume more of a particular brand of
product or service.
en.wikipedia.org/wiki/Advertise
• Advertising - A paid, mediated, form of communication from an identifiable
source, designed to persuade the receiver to take some action, now or in the
future.
www.nadbank.com/en/resource/glossary
• Advertising - Any paid form of nonpersonal presentation and promotion of
ideas, goods, or services by an identified sponsor.
www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml
AGGRESSIVE, PUSH, PAID, MEDIATED, NON-PERSONAL
7. DEFINING
SOCIAL MEDIA
• Social media is content created by people using highly accessible and
scalable publishing technologies.
http://en.wikipedia.org/wiki/Social_media
Defining
• A category of sites that is based on user participation and user-
generated content…sites that are centered on user interaction.
SOCIAL MEDIA
www.searchenginewatch.com/define
• Online technologies and practices that people use to share opinions,
insights, experiences, and perspectives with each other.
www.tvb.org/multiplatform/Multiplatform_Glossary.aspx
• Software tools that allow groups to generate content and engage in
peer-to-peer conversations and exchange of content (examples are
YouTube, Flickr, Facebook, MySpace etc)
www.bottlepr.co.uk/glossary.html
ACCESSIBLE, SCALABLE, PARTICIPATION, INTERACTION, SHARE OPINIONS
8. Cult Title
The Cult of Personality
vs.
The Cult of Conversation
9. CULT OF PERSONALITY
early ROOTS
Cult of personality early roots
ASPIRATIONAL, IMAGE-DRIVEN, TOP-DOWN
10. CULT OF PERSONALITY
80s - PRESENT
Cult of personality 80s
CELEBRITY BRAND AMBASSADORS
11. CULT OF CONVERSATION
Cult of Convo new BRAND AMBASSADORS
the - new Brand
Ambass
AUTHENTIC, ACCESSIBLE, RELATABLE, TRACKABLE
12. Cult of Convo -
CULT OF CONVERSATION
BRANDS SPEAK WITH CONSUMERS DIRECTLY, PUBLICLY
PEPSI speaks
14. SETUP
Building Strategy
BUILDING YOUR STRATEGY
DETERMINING CONSIDERATIONS
YOUR GOALS
• Long Term/Short Term • Available Resources
• Monetary • Potential Road Blocks
• Fans/Followers • Site Preferences
• Community • Other Questions/Issues
• Branding • Messaging
15. Core Values
CORE VALUES OF
SOCIAL MEDIA
• Authenticity
• Transparency
• Community Building
• Engagement
• Participation
16. BEST PRACTICES
The 3 C's THE THREE C's
• Listen
• Participate In the Conversation Conversation
• Engage Your Audience
• Build Community
Community Connection
18. Casestudy: DELL
case Study:
Dell
Encouraging
fans to “step
into” their
community
and “join the
conversation”
19. Casestudy: DELL
case Study:
Dell
Missing
opportunity for
conversation
with fans
Ignoring
complaints
20. Casestudy: DELL
case Study:
Dell
“why such HORRIBLE
HORRIBLE customer
service?”
“Please, Dell Support?”
21. Casestudy: DELL
case Study:
Dell
“I think I've spoken to about 20 different
reps, been hung up on 3x, been called a
liar...it's a nightmare. The last guy told me
he was throwing my laptop in the trash
and I would never see it again.”
“If I were to treat my customers the way
DELL has treated me, I am confident that
I would not be in business as we speak.
Good luck to everyone with their Dell
woes. Chin up, everyone. If nothing else,
if we all post our disgust, it WILL have a
negative impact on DELL, and we just
might be able to save other innocent
victims from making the costly mistake of
investing in Dell.”
“I swear, I will NEVER buy another thing
from Dell.”
22. Case Study: Dell
case study: DELL
Conversation Connection Community
23. Join study: HP
case HP
Encourages fans to
join the “Customer
Support”
conversation
24. Conversation:
case study: HP
HP on Facebook
Conversation
“A Face and a Name! Officially Introducing
Your HP Facebook Community
Contact. My name is Bryna, I'm the
community manager across HP's Facebook
pages...I am the bridge between company
an…”
Thank you everyone for your warm
welcome! Mostafa, I don't have finite details
just yet …If you're looking for an immediate
buy - let me see what I can find out
tomorrow when I get back in the office
about our upcoming deals for this week.
25. Community:
case study: HP
HP on Facebook
“go with 64bit, esply if
Community you have your
laptop/pc purchased
this year, it's definitely
worth the change.”
“Compared to the gap
between xp and vista.
The distance between
Vista and windows 7 is
not enough for me to
change software. Well,
At least not at the
moment.”
“yeah... am very
excited abt the
same.... am sure it will
do a lot better than
Vista…”
26. Connection: HP on
case study: HP
Facebook
Connection
“HP has been listening to your
valued comments and
feedback over the last few
months on our Facebook
pages and so we are happy to
announce the launch of the
new “Support” tab which will
be updated frequently…”
27. Wrap-up HP HP
case study:
Conversation
Connection
Community
28. HOW DO YOU KNOW?
HOW DO YOU KNOW
IF YOU ARE GETTING IT RIGHT?
30. BEST PRACTICES
Conversation CONVERSATION
ASK YOURSELF:
• Are you "listening" to your audience?
• Are you addressing their issues?
• Are you offering value in your conversation with them?
• What are you doing with their feedback?
• Are you giving them what they want?
31. BEST PRACTICES
Connection CONNECTION
ASK YOURSELF:
• Am I providing my readers with content they WANT to see?
• Am I responding to wall posts and tweets that mention my name or brand?
• What DOES my audience want from me?
• Do I acknowledge the good works of my fans?
• What am I doing to truly CONNECT with people?
32. BEST PRACTICES
Community COMMUNITY
ASK YOURSELF:
• What have I done to create a sense of community with my fans/followers?
• Do I support my community with special events, deals or education?
• Does my community feel I provide value?
33. Summary of Points
• Facebook, Twitter, Flickr and YouTube provide extensive tools for customer
service, SEO, and market research and tracking and metrics that can assist you in
product development and sales
Wrap up
• The Cult of Personality versus the Cult of Conversation concept has transformed
the way we reach out to customers
• Social Media allows companies to develop relationships with customers that
result in long-term brand loyalty
• Using the 3 C's: Community, Conversation, and Connection are requisites for
results-driven Social Media campaigns
34. BRAINSTORM
How can we apply
these concepts to your
overall Social Media
strategy?
• Brand Messaging
• Verticals/Niche Markets
• Target Demo
35. Bio - Marjorie
ABOUT Marjorie Kase Kase
Co-Founder of MarKyr Media
Marjorie Kase holds close to 15 years experience in online marketing, publicity,
and content production in the entertainment and tech space.
Prior to co-founding Markyr Media, Marjorie founded Blogger Reps, a Blogger
About MarKyr
Relations firm located in San Francisco and Los Angeles, working with clients
such as Fast Company, FX Networks and eSmart Tax. The Blogger Reps
Network, comprised of top entertainment and tech sites, possesses a collective
reach of over 44 million unique monthly visitors and 420 million monthly page
views.
Marjorie was the Managing Editor of TV with MeeVee, where she oversaw
editorial and marketing efforts, blogger relations, TV network relations, and red
carpet reporting. She has also held promotions project management positions at
Yahoo, Red Bull GmbH, and Yoyodyne Entertainment.
Marjorie holds a B.A. in American History and Film from Oberlin College, and an
M.A. in Media Studies from the University of Texas at Austin. She has guest
lectured at UCLA, USC, and UT Austin and has spoken at a number of social
media conferences including, BlogWorld Expo, BloggerCon, the 2009 Women in
Technology International (WITI) Social Media Conference and will be
presenting at SXSW Interactive 2010.
36. About Markyr
ABOUT MARKYR MEDIA
About MarKyr
Based in Los Angeles, MarKyr Media is a Social Media consulting firm that
provides leading-edge Social Media services for the Tech, Entertainment,
and Consumer Product industries. MarKyr’s services include Social Media
Strategy, Coaching, Education, Consulting, and Social Profile Design. Our
extensive experience in Social Media and core values of community,
radical transparency, innovation, and education are what drives the firm’s
unique ability to deliver customized solutions that are authentic and results-
driven.