Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it, and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at us from social networks,web sites, emails, and other digital sources,we can no longer afford to sit and whine about it. Content curation can empower us to win the battle over too much information. In addition, there are benefits for both nonprofit organization and the people who work for them, like improving staff expertise, thought leadership, and forming the base of your content strategy pyramid
Janette Toral shares 53 ways how social media can be used to engage friends and followers. Platforms mentioned includes LinkedIn, Facebook, Twitter, Flickr, YouTube, Blogs, Google+, Quora, and Instagram.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Janette Toral shares 53 ways how social media can be used to engage friends and followers. Platforms mentioned includes LinkedIn, Facebook, Twitter, Flickr, YouTube, Blogs, Google+, Quora, and Instagram.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com).
The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter.
More resources at philsasso.com/naela
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
GFAR Webinar "Finding and using pictures for your website or blog"GCARD Conferences
These is the slide deck of presentations used during the webinar "Website Revamps"
This webinar was organised by GFAR
It was introduced in this blogpost: https://blog.gfar.net/2016/06/13/webinar-alert-is-a-picture-worth-a-thousand-words/
The video recording of the actual webinar can be found on our Youtube channel: https://youtu.be/mJ-q1CxK_rQ
A dive into what is a digital identity within the context of networks and how to tell your story in both a personal and professional manner. In doing so creating a digital identity they you can be proud of and serve as an example for others.
Beth Kanter, Co-Author, The Networked Nonprofit
Twitter Handle: @kanter
“Content curation” is the organizing, filtering, and presentation of information on the Web, and then sharing cherry picked pieces of content with your network. Content curation with tools like Pinterest, Scoop.it, and Storify can help establish your nonprofit as a thought leader, support your marketing efforts, and build staff expertise. This session will cover the practice, tips, and tools of content curation and will feature a guest Skype appearance from Robin Good, a recognized expert in the space.
How can nonprofits stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming—you can take control back. This session will teach you some techniques that you can immediately put into practice and help you work more efficiently and effectively, enabling you to achieve more in less time and ultimately increase the return of your efforts.
Resource List: http://socialmedia-strategy.wikispaces.com/Mindful+Social+Media+Curation
Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com).
The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter.
More resources at philsasso.com/naela
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
GFAR Webinar "Finding and using pictures for your website or blog"GCARD Conferences
These is the slide deck of presentations used during the webinar "Website Revamps"
This webinar was organised by GFAR
It was introduced in this blogpost: https://blog.gfar.net/2016/06/13/webinar-alert-is-a-picture-worth-a-thousand-words/
The video recording of the actual webinar can be found on our Youtube channel: https://youtu.be/mJ-q1CxK_rQ
A dive into what is a digital identity within the context of networks and how to tell your story in both a personal and professional manner. In doing so creating a digital identity they you can be proud of and serve as an example for others.
Beth Kanter, Co-Author, The Networked Nonprofit
Twitter Handle: @kanter
“Content curation” is the organizing, filtering, and presentation of information on the Web, and then sharing cherry picked pieces of content with your network. Content curation with tools like Pinterest, Scoop.it, and Storify can help establish your nonprofit as a thought leader, support your marketing efforts, and build staff expertise. This session will cover the practice, tips, and tools of content curation and will feature a guest Skype appearance from Robin Good, a recognized expert in the space.
How can nonprofits stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming—you can take control back. This session will teach you some techniques that you can immediately put into practice and help you work more efficiently and effectively, enabling you to achieve more in less time and ultimately increase the return of your efforts.
Resource List: http://socialmedia-strategy.wikispaces.com/Mindful+Social+Media+Curation
GuideStar Webinar (03/28/13) - Social Media for Nonprofits: Killer Content in...GuideStar
Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.
In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.
· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.
This webinar is co-presented by Ritu Sharma and Arabella Santiago.
Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
----
This webinar is brought to you in partnership with:
- GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx
- Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.
Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.
In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.
· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Similar to Benefits of Content Curation #13NTCCur8 (20)
4. Master Curators
Noland Hoshino: Bcause Media Femi Oke: Upworthy
Sarah Stanley: Cancer Commons
Jan Gordon: Curatti
Guillaume Decugis: Scoop.it Axel Caballero: Cuéntame
21. The Base of your Integrated Content Strategy!
Tweets,
Facebook
Blog, Web Site,
Email Newsletter,
YouTube, Photos,
Webinars,
E-books
Coordination
Creativity
Curation
22. Share Pair
What struck you about content
curation?
How might you use it in your
organization?
28. What are the best practices of content curation?
29. Content Curation: The Technique
Sense
Share
Seek
Framework: Harold Jarche
Networked Learning Is Working Smarter
30. Seek
• Define objective, audience, and topics
• Organize sources
• Use discovery tools
• Scan more than you capture
• Don’t share unless it adds great value
• Discipline
31. Sense
• Product: Blog post, report,
memo, presentation
• Annotate, Archive, Apply
• Add values to your
nonprofit
32. Share
• Feed your network a
steady diet of good stuff
• Comment on other
people’s stuff
• Collaborative sense-
making
36. Tweets links related to organization’s mission
and work as a bipartisan advocacy organization
dedicated to making children and families a
priority in federal policy and budget decisions.
40. The Best Free and Easy To Use Tools
http://netmediablog.com/top-10-tools-for-content-curation
41. Interactive Exercise: Curate the Curator
1. Find a partner and
laptop
2. Review Link in the
Scoop.It
3. Create a curated list of
your own of 3 resources
on list.ly
4. Retitle, order, and
annotate
5. Tweet your list.ly with
the hashtag
#13NTCcur8
http://www.scoop.it/t/content-and-curation-for-nonprofits
Here’s a little bit about me.I’ve been working in nonprofits for over 33 years and since 1992 nonprofit tech and training. I’ve been writing a blog, Beth’s Blog, for ten years at http://www.bethkanter.org. I’m currently Visiting Scholar at the David and Lucile Packard Foundation for nonprofits and social media – where they’ve supported my research and writing of two books. First one, Networked Nonprofit w/Allison Fine in 2010. Talked about the how nonprofits need to change their work to embrace a networked way of working – wasn’t about just using the tools. My next book, Measuring the Networked Nonprofit, with co-author KD Paine is due out this all. Meanwhile, through my work at Packard and with other organizations like IIE and the US Department of State, I’ve been designing and facilitating peer learning networks to build capacity of NGOs to embraced networked ways of working and build social media capacity. I just got back from India and launching a learning network of India NGOs that work in the area of Family Planning and Reproductive Health –the Networked Nonprofit Curriculum is based on the ideas in my book and uses cutting edge techniques in online networked peer learning – and I’ve been writing that on my blog.This year has been the year for training literally around the world – I’ve been working with NGOs in Rwanda, Kenya, Ethoipia, Morocco, Jordan, Lebanon, Tunisia, Brasil, Pakistan, and India …..
http://www.flickr.com/photos/an_untrained_eye/2998277224/sizes/l/Poll Questions:1.) Is your nonprofit currently using content curation techniques to support an integrated content strategy …?-Not sure what that means-Thinking about it-Do it informally or occasionally-Content curation is an ongoing part of our content strategy2.) If you are currently using content curation techniques, what channels do you share curated content through?TwitterFacebookYouTubeBlogEmailWebsiteOther3.) What tools or techniques are you using for content or news discovery?Google AlertsMonitor RSS Feeds in NewsreaderFollow news and topical aggregation sitesFollow experts on different topics on social platformsFollow content curators on different topicsPersistent keyword search toolsOther (Type into chat)4.) What content curation platforms are you using?PaperLiScoop.ItStorifyPinterestOther(Type name and URL into chat?)5.) What is your biggest challenge to doing content curation on a consistent basis?Time to sort through all the crap to find the gemsGetting overwhelmed with the amount of contentEfficient work flowContextualizing, reviewing, and reading discovered contentFinding good, reliable sourcesContent curation is not valued in our nonprofitOther Challenges (type into chat)
Here is the definition
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.http://www.flickr.com/photos/ica_mediatheque/3231821124/
What is content curation exactly? It isn’t mindless consumption of online informationCuration has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.Curation is all about "taking care" of something in the sense of helping someone "else" be able to dive in and make sense of a specific topic, issue, event or news story. It is about collecting, but it is also about explaining, illustrating, bringing in different points of view and updating the view as it changes. It is also about sharing with your community – not passing along stuff that you have not read or contextualize or shooting out links. But engaging in dialogue to help them make sense.
http://www.flickr.com/pI also like the metaphor of a sommelier. They know the grapes, the winemaker and their techniques, and vintages. They taste many wines to find the best of the best to appropriately complement (even enhance) the food in the restaurant. They can answer questions about the wine to help diners navigate a wine list to make the best choice. The content curator does something similar, but with information.hotos/soavementeblog/6257528545/sizes/l/in/photostream/
One reason content curation is becoming more and more appreciated is because of the huge amount of information available on the web (the equivalent of cheap red wine).
Which makes it hard to find more of this …
The act of content curation can actually reduce our information overload. I believe that sense-making, both individually and in collaborative contexts at work or networked projects, will be the key to navigating the digital information landscape and finding relevant content efficiently in the future.
You can be the Elvis of your nonprofit topic area … Doing content curation can help develop thought leader and brand visibility are the primary reason for nonprofit marketers to adopt content curationImprove Thought Leadership: If your organization is curating content on a particular topic, it can help with branding your organization as thought leaders in the space. If your staff is trained in the techniques of content curation, this process can be a form of professional development, building their expertise in a subject area that can, in turn, have significant returns to your organization’s programs. Better yet, this professional development is a self-directed activity – and it’s free! Not only are they learning on the job, but getting work done, too.
Will: I’d like to add another analogy to the mix. As many of you knoqCostco is also a popular curator… and a soumalier. Costco doesn’t sell every brand of soup. It only sells the best soup they’ve selected for their members.
“You don’t choose from a variety of other ones. Making people decide, that causes confusion, and they ultimately decide to walk away. At Costco, you don’t have to make those decisions. Costco has done the shopping for you.” – Pam Danziger, marketing consultant
http://www.contentmarketinginstitute.com/2011/09/food-pyramid-for-content-marketing/http://www.flickr.com/photos/oberazzi/974939987/in/photostream/Content curation forms the base of your content strategy pyramid. It’s about curation, creativity, and coordination across channels. Your content strategy is essential to the success of an integrated social media strategy.
http://www.jarche.com/2010/10/network-learning-working-smarter/I’m a huge fan of Harold Jarche’s “Seek, Sense, Share” model for self-directed professional learning. The framework works well for content curation.Content curation is a three-part process: Seek, Sense, and Share. Finding the information (or “seeking”) is only one third of the task, as Mari Smith points out in this video about why curation is important and some tools for doing it. Making sense of the information is just as important. Sense-making can be as simple as how you annotate the links you share, the presentation, or what you’ve left out. Sense-making can be writing a blog post using the links or summarizing the key points in a presentation. But it has to support your organization’s communications objectives or your professional learning goals. Finally, the sharing: it’s about giving the best nuggets of content to your audience in a format that they can easily digest and apply.Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills. It is best to do the seeking part in small bursts to avoid feeling overwhelmed.
http://www.jarche.com/2010/10/network-learning-working-smarter/Keeping up to date in your field and finding content that will help you be more effective at work or build your organization’s reputation as thought leader Make sense of the information by creating a product or applying what you’ve learned.Exchanging resources, insights, and conversations with people in your network. Define objective, audience, and topicsOrganize sources Use discovery toolsScan more than you captureDon’t share unless it adds great valueDiscipline
http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
The best way to learn is observe, follow, and interview the best of the best. The Best Curator on the Planet is Robin Good –Master NewMedia who is on Rome. He graciously agreed to skype into the rest of this presentation .. “What Can Nonprofits Learn About the Practice of Content Curation from the Best Content Curator on the Planet?”It is also good to learn from experienced curators. Netsquared recently published this summary of tips from nonprofit content curators. You can also learn a lot by looking at the work flow of “master curators” like Robin Good, Howard Rheingold, and Robert Scoble.
Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. And, he isn’t tweeting about what he ate for breakfast or one of his personal passions, basketball. He uses Twitter to curate information related to his organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. He also uses content curation for sources for his guest blogging. His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent:First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. In all of our work, we seek to raise awareness regarding public policies impacting children and ensure that related programs have the resources necessary to help them grow up in a healthy and nurturing environment.If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children. Bruce does his own curating, using Google Reader and FlipBoard. Any individual or nonprofit organization can curate information using these tools. They can make it strategic by linking the information to their mission. But what is the secret sauce to doing it well?
I have been observing a lot of nonprofit folks doing “curation” on these sites – and the practice could be much improved – I see a lot of collecting – carefully selected at best and focused – and at work – packrat collections, slapped togetherThere’s a lot more to it than collecting links ..
There are many content curation tools and they call into two categorieshttp://bit.ly/curation-tools-Robin-Good
What is mindful social media?Becoming aware of how you direct your attention – both online and offlineContent curation online does not control your awareness – you can take control back and through repeated conscious efforts