The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3. I Am a... I Am Not a...
• VP/Account Management
• Social media “specialist”
and Digital Strategy
• Brand, marketing,
• Technologist
communication strategist • Analyst
• Researcher and planner • Non-profit “expert”
• Social media addict
4.
5. Social Media Doesn’t Have to Be
Super-Complicated
• Online applications, platforms, media which aim to
facilitate interaction, collaboration, and sharing of
content
6. Easy to publish website that allows anyone to publish their
Blogs point of view and usually allows comments.
WordPress, Posterous
Microblogging Conversation in 140 characters or less Twitter
RSS Really Simple Syndication: a tool that brings you updates Google Reader
Mini-applications that connect to the Internet and typically
Widgets/Gadgets have a specific function
Widgetbox
Sites that allow you to connect to friends, family and
Social Networking colleagues online or meet people with similar interests
Facebook, Ning, etc.
Text-based, interactive online discussion, either one-on-one # Twitter chats, etc.
Chat or group
One of the most “tried and true” social technologies; users bbPress
Forums post questions/comments, respond to others
Podcasts Audio and video files distributed through websites Apple iTunes
Sites that allow users to post, view and search videos or
Video/Photo Sharing photos
YouTube, Flickr, etc.
Sites that support multiple contributors with shared
Wikis responsibility for creating and maintaining content
Twiki
7. Survey Says...Strategy
• How to expand use for more effective awareness-
building, events, fundraising
• How to integrate social media into overall marketing
and fundraising strategy
• How to best engage, inform, educate audiences
• How to grow networks once established
• How to set goals/benchmarks and measure ROI
• Social media guidelines/risks/pitfalls
8. “ Marketers are like kids at Rita’s candy shoppe,
gazing at all the pretty opportunities. Most of us are
afraid of strategy, because we don’t feel confident “
outlining one unless we’re sure it’s going to work.
-Seth Godin
10. GOAL: 29,029 Feet
OBJECTIVES: Reach top of Everest; don’t die
STRATEGY: Be as prepared as humanly possible
TACTICS: Intense training; best climbing team;
right route for weather; use best tools available
11. Survey Says...Tactics
• Community sites, blogs, forums, web chat
• LinkedIn, Facebook, Twitter, YouTube, Flickr
• Blogger relations
• SMS/texting
• RSS feeds
• Google analytics
• File sharing applications
• How to manage time investment : )
12. The Best Advice
I Can Give You
• Figure out what you are going to DO with social
media first, and why.
• Then, worry about all of the shiny objects.
• The tools will always be changing. Your mission
won’t.
13. Goal:
A Solid Planning Foundation
• Approach to social media strategy
• Examples from the non-profit world
• Tool demos/explorations as desired
• Group brainstorming/idea sharing session
14. It’s about raising money.
But it’s got to be about
more than raising money.
18. Top 10 Tips on Approach
• Think about what you can offer your supporters, and
how you can facilitate, not how you can “push out
messages.”
• Speak as humans, not as a company.
• There are natural storytellers. Find them, and the best
stories your organization can tell.
• Find someone really passionate about talking with
your supporters.
• Create ways for your supporters to actively participate
in content creation. Many of the most successful social
media efforts are truly grass roots.
19. Top 10 Tips on Approach
• Always be listening.
• The more responsive you can be, the better.
• Building relationships is a long-term commitment,
not just a “campaign.”
• Learn by doing. It’s really the only way.
• Experiment and don’t be afraid of “failure”. If
something doesn’t work, adjust and keep trying or
try something else. Because...
21. ORGANIZATION: Blood Drive
OBJECTIVES: Increase blood donations among
teens
STRATEGY: Enable donors to encourage friends
TOOLS: Facebook event page & discussion threads
RESULT: 23% increase over previous blood drive
with no other changes to communications
22. Red Cross 12-Step Program
Step 1 Get Social Media Savvy
Step 2 Learn Our Philosophy
Step 3 Listen
Step 4 Engage with National Social Media
Step 5 Learn from Chapter Social Media
Step 6 Evaluate Organizational Goals
Step 7 Create Your Social Media Strategy
Step 8 Choose Your Tools
Step 9 Let National Know What You’re Up To
Step 10 Implement Your Plan
Step 11 Measure Your Successes and Challenges
Step 12 Send National Your Links and Measurement Data
Wendy Harman, American Red Cross
23. Listening Tools
• Google Alerts and Google Reader
• Twitter Search
• Various Software Subscription Products
• Radian 6, Meltwater Buzz, others
24. The Basic Building Blocks
via Chris Brogan
• Grow bigger ears
• Make a friendly and useful base on your site
• Extend into outposts
• Integrate into other tools like E-mail marketing
25. OBJECTIVE: Rally community of supporters
STRATEGY: Create a safe place where women can talk
online; extend the conversation to where the audience
already is
TOOLS: Community site first; Facebook cause and 20+
other outposts later
RESULT: Increased advocacy; $92,000 in donations
during October 2009 Breast Cancer Awareness month
attributed to social media; total 2009 donations
increased 22% over prior year
via Beth’s Blog beth.typepad.com
28. “ After all these years in marketing,
I’ve finally gotten to sit back and “
watch the numbers roll in.
-Kevin Williams, CMO
National Breast Cancer Foundation
29. ORGANIZATION: ASPCA
OBJECTIVES: Rally community of supporters
STRATEGY: Feed their passion
TOOLS: Ning community, Blog, Facebook, Twitter, Flickr
RESULT: Engaged Facebook community 268,000 strong
via Beth’s Blog beth.typepad.com
32. ORGANIZATION: Wildlife Direct, Nairobi, Kenya
OBJECTIVES: Raise funds to protect wildlife
STRATEGY: Enable donors around the world to
communicate directly with the people they are funding
TOOLS: Blogs are primary
RESULT: Website visits and donations up four-fold; 50
lions saved last year
via Beth’s Blog beth.typepad.com
34. ORGANIZATION: American Humane Society
OBJECTIVES: Increase engagement and donations
STRATEGY: Empower pet lovers to become ambassadors
TOOLS: Photo contest; Facebook tool to solicit votes
from friends
RESULT: 31,000 entries; $377,000 raised
Grace Markarian, American Humane Society, via Beth’s Blog beth.typepad.com
36. American Humane Society
Metrics
• # of submissions
• # of photo views/voting participants
• # of friends/fans/members over time
• # of new names added to E-mail file
• # and content of blog comments
• # of blog subscribers
• # of inbound links
• # of donations/amount of donations
Grace Markarian, American Humane Society, via Beth’s Blog beth.typepad.com
37. American Humane Society
Lessons
• Integrating social media into your campaigns can
help build online actions like donations slowly
• E-mail marketing remains the #1 success driver
• Social media allows HSUS to reach audiences they
may not reach through other channels
• Must allocate resources to monitor and
communicate with this audience to sustain success
• Participating in social network sites requires
constant willingness to learn
Grace Markarian, American Humane Society, via Beth’s Blog beth.typepad.com
38. ORGANIZATION: American Red Cross
OBJECTIVES: Create an empowered online
community of supporters; Maximize donations for
Haiti earthquake relief
STRATEGY: Connect people to what’s happening on
the front lines; Make donating as easy as possible
TOOLS: Blogs, Facebook, Twitter, Flickr, Ammado;
Text-to-donate
RESULT: Text-to-donate yielded $800,000 in first 24
hours; $5 million by day two; $22 million first week;
14% of total
40. ORGANIZATION: The Girl Effect
OBJECTIVES: Raise awareness and funds
STRATEGY: Prove to potential supporters that they
really can make a difference
TOOLS: Video was primary
RESULT: 471,000 views on YouTube; 115,000
Facebook Fans
41. ORGANIZATION: The Girl Effect
OBJECTIVES: Raise awareness and funds
STRATEGY: Prove to potential supporters that they
really can make a difference
TOOLS: Video was primary
RESULT: 471,000 views on YouTube; 115,000
Facebook Fans
43. ORGANIZATION: Charity Water
OBJECTIVES: Raise awareness and funds
STRATEGY: Inspire
TOOLS: Website, video, Twitter
RESULT: First non-profit to one million Twitter followers
46. A Beautifully Simple
Way of Thinking About It
via Hugh MacLeod
• Figure out what your gift is, and
give it on a regular basis
• Make sure it’s received as a real
gift, not an advertising message
• Figure out what it is that your trail
of breadcrumbs leads back to
47. Group Sessions:
Applying to United Way
• Part one: What are our goals and objectives? Who are
the audiences we are seeking to rally?
• Part two: What will our approach/strategy be? What
type of content is our “gift”/will be effective?
• Part three: Discussion/demo of tools as desired; What
listening and conversation tools will we prioritize?
48. Recommended Resources
Ongoing Twitter Chat : #nptech - great way to meet people to learn from/share with on Twitter
Allyson Kapin: Non-profits - Time to Get Mobile http://www.frogloop.com/care2blog/2010/1/15/nonprofits-time-to-get-mobile.html
***Beth Kanter/Beth’s Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change:
http://beth.typepad.com/
http://beth.typepad.com/beths_blog/2009/02/how-do-you-measure-the-success-of-dog-to-person-fundraising-on-social-networks-dollars-or-doggie-
tre.html
Chris Brogan’s blog: http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/
http://www.chrisbrogan.com/the-building-blocks-of-social-media-for-business/
Forrester Research Consumer Technographics Data : http://www.forrester.com/Groundswell/profile_tool.html
KDPaine’s PR Measurement Blog: http://kdpaine.blogs.com/
Mobile Active http://www.MobileActive.org
Nonprofit Tech 2.0: A Social Media Guide for Non-Profits http://nonprofitorgs.wordpress.com/2010/02/08/10-nonprofit-text-alert-campaigns/
***We Are Media wiki http://www.wearemedia.org/
***Wendy Harman, American Red Cross: http://wharman.posterous.com/social-media-handbook
***Top Three Recommendations