Social Media strategies for Conservation Scientists
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Strategies and techniques for conservation scientists to develop their social media presence. Training for watershed coordinators and conservation non-profits
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Social Media strategies for Conservation Scientists
- 1. {Why} Does Social Media Have to Change Everything? Amy E. Hays aggie94_amy 1
- 2. Evolution 2
- 3. 3 DUNBAR
- 4. 4 12 Concept via Michael Weschhttp://www.michaelwesch.com/ Human History Information Transfer Clock Writing 4 6 8 Printing Press Telegraph Telephone Radio TV 9 10 Satellite Internet 11 Email MySpace
- 5. Skills needed for 2020 knowledge worker Institute of the Future http://www.iftf.org/ Sensemaking Social Intelligence Novel Adaptive Thinking Cross Cultural Competency Computational Thinking New Media Literacy Transdisciplinarity Design Mindset Cognitive Load Management Virtual Collaboration
- 6. 6 Social Media Revolution 2019 - https://youtu.be/6k_G_h41ZaQ - Erik Qualman, Socialnomics.
- 7. Go to your organizational website 7
- 8. What is the “thing” your organization wants people to do? 8
- 9. KEY ISSUE: We communicate, but we do not engage Engagement1
- 10. engage verb en·gage | in-ˈgāj • 3 : to bind (someone, such as oneself) to do something • 5a : to hold the attention of : ENGROSS • 7 : to deal with especially at length engagéadjective en·ga·gé | ˌäⁿ-ˌgä-ˈzhā • : committed to or supportive of a cause
- 11. 11 Example: Recycling Adjective: We want people recycling Verb: We want recycling to become the norm
- 12. KEY ISSUE: We have information, but we do not teach Environmental Education2
- 13. 13 There is problem with the amount of garbage we produce How much do we produce? How much of a problem? What happens over time? Who is affected? Is there something I can do? What can I do in my home? What can I do in my community? What are solutions that eliminate/miti gate What option will I choose to do? Do I feel compelled to act in my community? What would I do to prevent problems in the future? I sort my garbage I bring it to a recycling facility I voice recycling at commission meeting I start a program at my office My sorting becomes a habit My family participates Landfill reduces use Workplace increases recycling through practice and policy
- 14. Practice writing a Continuum 14 Individual Exercise: Use Template 15 min
- 17. 17 WHERE GOOD IDEAS COME FROM by Steven Johnson http://www.youtube.com/watch?v=NugRZGDbPFU
- 18. 18
- 19. STRATEGIES TO DO NOW – BEFORE YOU GO ONLINE (OR FIXING BAD HABITS…) ………your own or those you inherited 19
- 20. 20
- 22. 22 Universal Tactics: Learn How to Write for the Web
- 24. 24 5 Things to Do In Web Writing 1.People scan in a Z – formation FIRST and then decide to read SECOND
- 25. 25
- 26. 26 5 Things to Do In Web Writing 2. Add a picture
- 27. 27
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- 29. 29 5 Things to Do In Web Writing 3. Link outward to credible sources and link inward to additional resources on that site WITHIN the text
- 30. 30 Leads to external website Leads user to additional internal resources
- 31. 31 5 Things to Do In Web Writing 4. Use some Titles, sub-titles, bolding and emphasis on important points
- 32. 32
- 33. 33 5 Things to Do In Web Writing 5. Direct users to ACTION • Read more about it • View a video • Go to another website • Take a tour • Take a class • Follow #hashtags
- 34. 34 Image from site Title header and Site address Summary text Does it really matter?