Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales, enhance their brand image, and provide a stimulating and enjoyable experience for shoppers.

1. Visual
Merchandising:
5 Trends That
Will Shape
Retail
Businesses in
2023

2. Why You Need Visual Merchandising in Retail Store
Success?
Most stores find it difficult to
showcase the right products on
shelves, and to build an
engaging in-store experience to
drive customer attention.
Planograms aid retailers in
shelf planning and execution to
help shoppers better visualize
products on shelves.
This helps retailers display
products on shelves and
organize stores to drive sales,
enhance their brand image,
and provide a stimulating and
enjoyable experience for
shoppers.

3. Five planogram retail trends to incorporate
into your growth strategy to boost sales
Create an engaging visual experience using color
Sell custom or private label products
Develop a phygital planogram strategy
Place seasonal displays to connect with shoppers
Get a closer look at your sales data

4. Create an
engaging visual
experience using
color
A uniform color palette can help to draw attention to certain elements
of your space.
The palette should match your brand. For example, if you are a pet
supply store, and you want your brand to be environmentally friendly,
you can stick with earth tones and green.
Use good lighting to match the color palette and draw attention to the
products to entice shoppers.

5. Sell custom or private label products
Having products that
customers could not get
anywhere else is an essential
step in boosting brand
loyalty and recognition
This acts as a sales generator
for your store, whether you
are producing a patented
concept or developing a
private label line.
Private label items are
manufactured by a supplier
but sold under your brand
name.
When people use products
with your brand name, it will
remind them of your store
every time.
For example, most grocery
stores have their own frozen
label food items to
encourage shoppers to make
purchases.

6. Develop a phygital
planogram strategy
Retailers can embrace digital technology in their
physical stores and online storefronts to sell their
products.
For example, if a customer is looking for a gadget, he
will browse the item on your online store, and later
decide to purchase it from your nearby store to have a
real in-store shopping experience.
Encourage shoppers to make additional purchases
when they visit stores by cross-merchandising items
together or placing best-selling items on shelves.

7. Place seasonal displays to connect with shoppers
Ensure that your store merchandising correlates with
what shoppers are experiencing, be it a holiday or
the weather, it must be relevant to your audience.
Seasonal displays can take many forms, including POP
displays and focal points to window displays.
Incorporate timely merchandising into your store to
capitalize on seasonal emotions and buying habits.
For example, the products displayed on window
displays during the New Year and Valentine’s Day are
not the same.

8. Get a closer look at your
sales data
Analyzing your sales data is very important since it reveals
which product category is resulting in more profits.
This helps you restock shelves before the product runs out of
stock.
This will also help you understand the best-selling products
that you should be cross-merchandising with poor-
performing items to boost sales.

9. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com