Visual Merchandising is about grabbing customers' attention and enticing them to try and feel the product within moments of seeing it. The purpose is to organize displays to sell by reaching out to customers and making a statement about the product and brand by showcasing the product in the best possible manner and highlighting its functions and aesthetics. The course covers topics like window display styling, merchandise presentation, material exploration, luxury retailing, and design management principles through exercises involving mood boards, signage identification, mock shops, and window displays of various products and brands.

3. Visual Merchandising Visual Merchandising is about grabbing the customers attention and enticing them to try and feel the product. And within those few moments of seeing, tell the customer about the product and the possibilities of what it can express and do. Visual Merchandising is about organizing to sell. The sole purpose is to reach out to the customer and making a statement about the product and the brand. Showcase the product in the best possible manner and highlight its functions and aesthetics

4. Modules covered during the course Window Display Styling Merchandise Presentation Material Exploration Luxury Retailing Retail Environment Merchandise Knowledge Applied Visual Merchandising Design Management VM Principles and Practices Retail Brand Management and Research Mockshop PDP Location and Site selection

5. Mood Board Fashion

6. Signage identification exercise on the basis of Type and Materials

7. Signage identification exercise

8. Design management – class Group exercise depicting Café scenario using everyday found objects from the campus

9. Design management

10. Styling Mood Board – Baroque style A class exercise to create a Fashion mood board using mix medium – water colours, pencil colour and magazine cut outs

11. Mood Board – The Body Shop Used green back drop to show sustainability, community trade, target consumers and Brand values

12. Fashion Jewellery display IRS Diwali mela – stall put up to display Fashion Accessories

13. Fashion Jewellery display – Merchandise include necklaces, bangles, rings, Bracelets, earrings, rings, sets in variety of colored semi precious stones

14. Window Display Pears Soap –materials used white satin, levelers, cellophane blue and green

15. Window Display Pears Soap

16. Merchandise Presentation Product based Display (Books on Spirituality)

17. Merchandise Presentation Price based Display (Books on Spirituality)

18. Shadow Box - Sprite soft drink – taking sea beach as a theme and blue green as predominant colour palette

19. Window Display, Maysa (hypothetical, perfume brand)

20. Unpredictable model Materials used – Steel wire and Plastic balls The arms are following a certain pattern with colorful balls and suddenly one arm shoots out in the air with a white ball – breaking the pattern, becoming unpredictable

21. Theme - Spring/Summer Material exploration – display as can be seen in the above pictures

22. Creating a Leveller inspired by the Spring/summer material exploration Theme - Spring/Summer Materials – Sponge and thin wires

23. Window Display Crockery Trying to contrast the contemporary green with textured jute and props like glass jar to give a contemporary look and feel to the crockery set on display targeted to the experimental youth generation

24. Window Display Crockery

25. Window Display Valentine Fashion – targeted at young, urban couples

26. Window Display Valentine Fashion The mannequin is covered in silver with red chilly necklace to hint passion and is the High point in the display, the Fashion accessories are all red – the colour of Valentines day, displayed on black satin cloth to highlight the products

27. Window Display Fashion

28. Window Display Fashion

29. VM Principles and Practices Satya Paul

30. VM Principles and Practices Satya Paul

31. VM Principles and Practices Satya Paul

32. VM Principles and Practices Satya Paul

33. VM Principles and Practices Fabindia – The Bed and Home furnishings section

34. VM Principles and Practices Fabindia

35. VM Principles and Practices Fabindia – The Bed and Home furnishings section

36. VM Principles and Practices Fabindia – Styling the mannequins

37. Merchandise Presentation Magppie – Dining table display in a Shop in Shop in DLF Promenade

38. Merchandise Presentation Magppie – The Focal Point display using techniques of stacking, levelling, angular display and cross merchandising

39. Merchandise Presentation Magppie

40. Merchandise Presentation Magppie

41. Merchandise Presentation Magppie Window Display in West gate mall in Rajouri Garden

42. Merchandise Presentation Magppie Window Display in West Gate mall in Rajouri Garden

43. Styling for Fashion Garage – A hypothetical brand inspired from the late sixties and seventies era. Targeted towards modern women Age Group – 15 – 35 yr olds who are Experimental and Stylish

44. Styling: Beach ware – the bohemian, hippie and casual look

45. View my online portfolio – http://www.slideshare.net/kannupriya23