Most people use soft drinks for refreshment purposes. When it comes to soft drink merchandising, creating an eye-catching display with the help of visual merchandising planograms can attract shopper’s attention and encourage them to make a purchase.

1. 3 Ways to
Impress
Shoppers with
Soft Drink
Merchandising

2. Why Soft Drink Sale is Important?
Most retailers place soft drinks on their shelves
because they have a better profit margin than
food items – in fact, 35% of total sales are from
beverages.
For this reason, soft drink merchandising is
an important aspect of retail store
management, as it can significantly impact sales
and customer satisfaction.

3. How Do Planograms
Boost Soft Drink Sales?
It help retailers optimize the performance of
the store shelf by placing merchandise based
on distinct categories, including price, brand,
and flavor, by analyzing the sales data.
This help retailers create eye-catching displays
to attract shopper’s attention and encourage
them to make a purchase.

4. Planogram Ways to Impress Shoppers with Soft Drink
Merchandising
Easy to Navigate
Optimize Shelf Space
Build Excitement for Impulse Buying

5. Easy to Navigate
Placing in-store displays can
help shoppers easily find their
way where soft drinks are
located.
Since soft drinks are
considered high-impulse
products, they can be
organized into categories, such
as carbonated beverages,
energy drinks, and sports
drinks.
This makes it easier for
shoppers to find what they are
looking for and helps avoid
confusion.

6. Optimize Shelf Space
Maximize the use of shelf space by arranging products in a neat and
organized manner.
This will help create visually appealing displays and makes it easier for
shoppers to browse various products.
A well-stocked display with new or latest products are more likely to attract
shoppers and encourage them to make purchases.
Provide additional visibility for new products so that they attract customers.
Placing cross-merchandise items like soft drinks with chips and snacks can
also help drive sales.

7. Build Excitement for Impulse Buying
Building excitement through
promotional activities can
drive impulse buying of soft
drinks.
Using planograms, create
discount labels such as “buy
one, get one free," or “50%
off” to increase sales and
encourage shoppers to try
the latest items.
Use key times of the year,
such as Christmas, Black
Friday, and New Year to
create excitement and
provide shoppers with
discounts in stores.
Placing soft drinks with
discount labels in checkout
counters can increase the
chances of impulse buying.

8. Use Nexgen POG to effectively plan and execute retail
store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com