Merchandising products in drugstores using planograms can help optimize store layout and increase sales. Planograms are visual diagrams that help drugstore place products accurately on shelves. This helps retailers determine how to arrange products in a category by subcategory, and then each SKU within the allotted shelf space. Planograms guide retailers in arranging products based on diverse categories and subcategories.

1. How to
Merchandise
Products in
Drugstores Using
Planograms?

2. Why Drugstore Merchandising is
Important?
• People do not enter a drugstores to simply look around. It is
the type of store where customers always enter with the
purpose to buy.
• In addition to selling cosmetics and healthcare items, most
drugstore chains now sell household cleaners, over-the-
counter medications and nutritional supplements.
• In American supermarkets, nutritional supplements and
medications constitute 20% of the selection.
• Retail outlets must regulate assortments and create displays
for each product category using planograms to create an
enjoyable shopping experience for customers.

3. The Purpose of Using
Planograms in Drugstores
• Merchandising products in drugstores using
planograms can help optimize store layout and
increase sales.
• Planograms help retailers place products
accurately on shelves.
• This makes it easier for retailers to distinguish
which SKUs belong to each category within the
allowed shelf space.
• For example, a patient experiencing a cold might
first grab cough syrup, capsules, or lip care
because dry lips and sore throat are the first
symptoms of a cold.

4. Planogram Merchandise Ideas to Boost Drugstore Sales
Create displays that
consider the store's
interests and well-
known brands.
1
Categorize the
store space based
on consumer
aspects.
2
Avoid placing
passive products in
favorable positions
in planograms.
3

5. Create displays that consider
the store's interests and well-
known brands.
Product categories are brand-specific, and among these, it may be difficult
to promote private-label goods and lesser-known brands.
It includes cosmetics items, children's hygiene items, hair care items, and
scents.
For instance, 65% of customers who purchase children's hygiene goods will
purchase them from a different retailer if they cannot find the desired brand
in your store.
The sales percentage of specific brands on a shelf can be tracked using
planograms to create product layouts and organize shelf space by filling the
shelves with top-selling brands.

6. Categorize the store space based
on consumer aspects.
The layout of the store is determined by understanding customer psychology and
merchandising concepts.
Placing popular items at the end of the store, away from the checkout counters can
prompt customers to walk past the entire store, increasing chances of impulse
purchases.
Displaying promotional and seasonal items such as face masks, mini shampoo bottles, or
moisturizers at the checkout counters is a profitable way to boost sales.
Divide products, for instance, according to users' age, gender, and purpose.
For example, men's and women's shaving products should be kept apart, as should foot
care products and anti-aging treatments.

7. Avoid placing passive
products in favorable
positions in planogram.
• The layout of the store must be
organized considering the potential
of various products.
• Ensure that planograms do not
include passive products, and that
your assortment meets the needs
of shoppers.
• This will encourage your shoppers
to make purchases and boost sales.

8. Use Nexgen POG to effectively plan and execute retail
store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com