This document discusses upselling techniques that can be used in retail stores to increase average order value and sales. It recommends using planograms to visually group related products together to encourage add-on purchases. Specific techniques include giving spotlight displays to upsell items, bundling complementary products to offer value, and providing rewards to customers who spend a certain amount that encourages purchasing additional items. Planograms are a tool to strategically place products near each other to promote add-on sales through implied product pairings.