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Planogram Three Upselling Techniques to Try in Your Store Today new (1).pptx

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Planogram in retail can be used to promote upselling by placing related products near one another. Retailers can boost sales and revenue by carefully arranging products on planograms in a way that encourages shoppers to purchase multiple items at once.

Planogram in retail can be used to promote upselling by placing related products near one another. Retailers can boost sales and revenue by carefully arranging products on planograms in a way that encourages shoppers to purchase multiple items at once.

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Planogram Three Upselling Techniques to Try in Your Store Today new (1).pptx

  1. 1. Visual Merchandising: 3 Upselling Techniques to Try in Your Store Today
  2. 2. Why Upselling is Essential in Retail? • Upsells and cross-sells can assist retailers in raising the average order value. • It will help offer your shoppers a more valuable and higher-priced version of the products they are looking for.
  3. 3. How Planograms can Drive Sales Using Upselling Strategies? Planograms can be used to promote upselling by visually placing related products near one another. To encourage customers to buy both items at once, a store might, for instance, use a planogram to place coffee next to sugar. Similarly, a store might use a planogram to place crackers close to cheese, implying that the two products would go well together as a snack. This encourages shoppers to purchase multiple items at once and boost sales.
  4. 4. Planogram Upselling Techniques to Try in Your Store Today GIVE UPSELLS THE SPOTLIGHT BUNDLING ITEMS TO OFFER VALUE ENCOURAGE SHOPPERS WITH REWARDS
  5. 5. Give upsells the spotlight Retailers can display upsell merchandise with ‘push sell’ strategies. Analyzing the retail data helps to understand the current or seasonal trends, then selecting the best items from each trend and displaying them to your target customers. For instance, most people are shopping last-minute as Valentine’s Day approaches for their loved ones. You can create a separate shelf space to feature your best in stock Valentine-themed merchandise.
  6. 6. Bundling items to offer value Bundling products is the most effective upselling strategy you can apply to your store. You must ensure that the bundled products are similar in purpose and make sense to the customer. Let’s say you sell large appliances, such as branded refrigerators. Whenever any shopper buys this product, you could include a stabilizer for the refrigerator as a part of the deal.
  7. 7. Encourage shoppers with rewards Give your shoppers enough reason to spend more money in your store using rewards. By spending a certain amount per shop, shoppers will receive a reward. For example, you could be an apparel retailer who also sells cosmetics. You may come up with a promotion whereby a customer purchasing a specific perfume would also receive a bottle of hand lotion, either for free or at a reduced price.
  8. 8. Use Nexgen POG to effectively plan and execute retail store shelves to improve sales. www.nexgenus.com sales@nexgenus.com

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