In retail, every square inch of shelf space matters. Shelf planning solutions, such as planograms guide the placement of each item, ensuring a visually appealing and easy-to-navigate display that encourages customers to start their shopping journey on a positive note. When executed effectively, planogram practices can not only drive sales but also foster brand loyalty among customers.

1. How Planogram
Practices Can
Drive Sales and
Build Brand
Loyalty?

2. How Planograms can Help
Retailers Drive Sales?
It helps retailers optimize their
product displays, ensuring items
are strategically placed to capture
customer attention.
By aligning with consumer
preferences planograms can
enhance the shopping experience,
leading to increased sales.

3. Planogram Strategies to Drive Sales and Build Brand Loyalty
Enhancing
visibility and
accessibility.
01
Encouraging
cross-selling and
upselling.
02
Creating a
memorable
shopping
experience.
03
Harnessing data
for continuous
improvement.
04

4. Enhancing Visibility and Accessibility
By strategically placing items at eye level or within
easy reach, retailers can increase the likelihood of
customers noticing and purchasing them.
This ensures that popular or high-margin products
receive the attention they deserve, driving sales and
revenue.
Optimizing product placement based on
consumer preferences can lead to an
enticing hopping experience.

5. Encouraging Cross-Selling and Upselling
By grouping related
items together, retailers can
encourage cross-
merchandising and upselling
opportunities.
For example, placing oven
next to electronic devices like
electric stove prompts
customers to purchase
additional items they may
not have initially considered.
Strategic product placement
can guide customers through
the store, exposing them to a
wider range of offers and
increasing the chance of
impulse purchases.

6. Creating a Memorable Shopping Experience
By incorporating visual
merchandising techniques,
such as color coordination or
signage, retailers can capture
the attention of shoppers.
Aesthetically pleasing displays
and product arrangements
not only make the shopping
journey more enjoyable, but
also reinforce the brand's
identity and values.
When customers feel
emotionally connected to a
brand, they are more likely to
become loyal to retail stores
that return repeatedly.

7. Harnessing Data for Continuous Improvement
Retailers can gather valuable
data on sales performance,
customer behavior, and market
trends to continually refine and
optimize their planograms.
By leveraging analytics tools and
customer feedback, retailers can
identify opportunities for
improvement and tailor their
merchandising strategies.

8. Use Nexgen POG to plan and execute store shelves effectively.
www.nexgenus.com sales@nexgenus.com