It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software.

1. How to Increase
Dwell Time of
Shoppers with
Planograms?

2. What is a Dwell Time?
It refers to the length of time shoppers remain in your store by
interacting with your products or brand.
This encourages shoppers to spend more money on the products
and provides valuable insights into the customer’s needs, and
more importantly, it shows how they behave in a store.

3. How
Planogram
Help
Retailers
Increase the
Dwell Time
of Shoppers?
Planogram helps retailers to fill the aisles
with the right products and encourage
customers to purchase.
This helps to boost sales and improves
store performance.

4. Planogram
Ideas to
Increase the
Dwell Time
of Shoppers
Choose the
right items to
display
Choose
appropriate
color blocking
Place product
samples on
store shelves
Include
promotions
efficiently

5. Choose the Right Items to Display
Retailers need to choose the right merchandise for
their store to encourage shoppers into buying.
For example, during the winter season, they need
to include leather jackets, boots, blankets among
other things.
Other than that, including items based on
consumer needs and market trends will also make
customers spend more time in the store.

6. Choose Appropriate Color Blocking
It is a merchandising strategy to use color
coordination to improve the visual aesthetic
of the aisles, which results in increased
dwelling time in stores.
Planogram helps retailers design color
blocking strategies to get the right visual
schematic before the execution of items on
shelves.
For instance, during the summer season
stores generally prefer warm and bright colors
like red, orange, and yellow.

7. Place Product Samples on Store Shelves
Another simple method to encourage your shoppers to spend
time in the store is to place product samples which will delay
their exit.
If you are planning to introduce a new product like ‘body
mist’, you can arrange the items on end bay shelves neatly.
Above the end bay shelves, you can place the samples of
‘body mist’ effectively, so that the users can try them before
buying the product.

8. Include Promotions
Efficiently
Place discount labels on the items you want
shoppers to purchase.
Before that, you need to select items on which you
would like to put offers or discounts on.
This makes shoppers visit your store and spend
more time purchasing items.

9. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com