H&M is a global fashion retailer established in 1947 with over 2,000 stores worldwide. They aim to offer fashion and quality at affordable prices to customers of all ages and styles. H&M's marketing strategy currently focuses on in-store promotions but they want to expand their promotional efforts. Implementing social media marketing through platforms like Twitter, Facebook, and blogs could help H&M better engage customers and communicate sales, new items, and the customer experience. Tracking analytics and customer interactions on these channels over a 3-month period would allow H&M to evaluate the effectiveness of their new social media marketing campaign.

1. Social Media Marketing Strategy

2. The Company
• Established in 1947, H&M has grown
into a truly global fashion company
with more than 2,000 stores in 37
markets on four continents and
employees around 76,000.
• The business concept is to offer
fashion and quality at the best price
to our customers ranging from
women, men and young people to
children. New items are offered to
customers every day.

3. Mission/Goals
• H&M offers a broad and varied range that allows
customers to find their own personal style. The
collections are created with H&M’s broad clientele
in mind and the aim is to satisfy many different
tastes and requirements.
• Their business concept is to give the customer
unbeatable value by offering fashion and quality at
the best price. To be sure we can offer the latest
fashions we have a design and buying department
that creates our clothing collections.

4. Integrated Theme
• H&M needs to expand the companies
promotional strategies.
• H&M could benefit from adapting to some
new methods of marketing.
• The company currently operates mainly on
consumers coming into the store and finding
out about all the promotions that are going
on.

5. Social Networking
• H&M could benefit from the use of social
networking sites such as Twitter and
Facebook.
• The H&M website does not communicate up-
to-date sales or new merchandise.
• With Twitter constantly expanding H&M could
really benefit from « Tweeting » to its
customers about all the new things happening
within the company and its stores.

6. Blogging
• Blogs could substainilay help the
marketing aspects of H&M.
• Hip Hip artist Roscoe Dash even has
a song bragging about shopping at
H&M.
• Blogging would allow H&M the
opportunity to see how thier
customers are experience the
company and the brand on a daily
basis.

7. E-commerce
• H&M should make thier website more user
friendly
• If the company would allow more interaction
and online shopping it would definitely appeal
to more consumers. Especailly those who like
the clothing but are not in an area near one of
the stores.

8. Metrics of Success
• Some of the social network websites have
analytical applications that helps track the
traffic of users visiting thier pages. This will
benefical because they will be able to track
• Another method to track this new success will
come from the actually use of how consumers
use these new methods and the exclusive
things that consumers will find by using it.

9. Budget/Timeline
• Implementing this new campaign should not
cost the company too much money because
signing up for socail networking is free.
• Tracking the success of this new plan should
take place every three months just to see how
effective the campaign is and what growth has
taken place.

10. Allocation
• H&M should begin focusing on the
social netwroking aspect of the plan
first just because it is cost free and
sign up is easy.
• Whatever the budget that they are
willing to implement should go into
the website updating.