This Presentations includes the day to day VM guidelines in stores.

1. Visual Merchandising
Updated guidelines
-Pawan
William Penn Pvt ltd
Visual Merchandiser & Marketing

2. Wherever the eyes go, the feet will follow. So use color to catch the eyes of your customers and draw them to your displays.
FUNDAMENTALS OF VISUAL MERCHANDISING

3. ❑ Remember That Color Is King
Color is powerful, and it can make or break your visual displays. If the colors coordinate well, the display
can be a success. Consider using contrasting colors, like black and white, and monochromatic colors--
both create intriguing, eye-catching displays.
Wherever the eyes go, the feet will follow. So use color to catch the eyes of your customers and draw them to your displays.
❑ Create a Visual Marketing Focal Point
Examine your display from the customer’s point of view: the top, the floor, both sides. Often the focal
point is positioned too high for the customer to see. Always check your displays to ensure customers can
easily view the hotspots and merchandise.
❑ Merchandising Tells a Story
What’s in it for customers? Tell them. Use powerful, sales-enabling signage to display the advantages of
buying the product.
❑ Expose Customers to the Maximum Amount of Merchandise
A well-designed, impactful display exposes the customer to as much merchandise as possible while
avoiding a sloppy mess. The more products customers see, the more they buy but at the same time keep
it clutter free.
❑ Use Empty Space Wisely
There’s a space in all retail stores that is the most underutilized. Make sure you are utilizing the space properly.
FUNDAMENTALS OF VISUAL MERCHANDISING

4. 1. New VM (Visual Merchandising) guidelines/Look of The Month.
I. Re-create the display as soon as the VM concept are shared/on receipt of VM materials if any)
II. Stores are supposed to create the exact look and display exact products as shared in the concept.
III. The timeline to display and share the VM executed images are within three days (3) of the concept
shared/on receipt of VM materials if any)
IV. Images should be clear with good lighting, taken from different angles.

5. Generic Display Guidelines
DAILY CHECKLIST FOR STAFF BEFORE THE STORE IS OPERATIONAL
1 Never Keep the store entrance dis
organized. Never change the store layout
as and when required
Store Entrance is in good condition with
relevant content as per layout
2 Never keep signage’s/podiums uncleaned Basic check for cleanliness -all external
signage’s/podiums are clean and well
maintained
3 Never Miss-match the brands and display
materials
Products displayed in their respective brand
header and POS materials
4 Never keep cubicles undusted. All cubicles are dust free/fingerprint free.

6. Generic Display Guidelines
5 Never over crowd the counters Make sure products are clutter free
6 Never use one brand POS material to display another
brand.
use appropriate POS
7 Never attend a pen customer without wearing a glove Gloves available
8 Never present pens without presentation trays Display trays available
9 Never ignore the foot marks on the floor and the
podiums
Make sure there are no foot marks on the podium and
floor is in good condition

7. Generic Display Guidelines

8. Generic Display Guidelines

9. Wherever the eyes go, the feet will follow. So use color to catch the eyes of your customers and draw them to your displays.
We are launching some
exciting rewards for the stores
maintaining good VM’s.

10. Best VM selection criteria
➢ Every month Stores will be calculated and rated on the following criteria where 10 being the best and 1 being the
worst. Stores with the highest weightage value gets a special reward . Good luck to Everyone.
1. Neat and tidy display of the Products.
Rating: 1 2 3 4 5 6 7 8 9 10
2. Display of Marketing communication properly. For Instance-Discount tags, New Arrivals, Product Talkers etc.
Rating: 1 2 3 4 5 6 7 8 9 10
3. Zero Deviation in the implementation of The Nested Table Concept , Look of the Month & any new concept
guidelines shared.
Rating: 1 2 3 4 5 6 7 8 9 10
4. Timely sharing of Monthly VM’s store Images, According to the guidelines shared.
Rating: 1 2 3 4 5 6 7 8 9 10
5. ,
Rating: 1 2 3 4 5 6 7 8 9 10