A planogram, often described as "POG," is a visual representation or diagram that outlines the precise placement and arrangement of products on store shelves or displays. Planograms can optimize the use of retail space to enhance product visibility, boost sales, and improve the overall shopping experience.

1. What is a
Planogram and
Its Role in Retail
Visual
Merchandising

2. What is a Planogram?
A planogram, often described
as "POG," is a visual
representation or diagram that
outlines the precise placement
and arrangement of products
on store shelves or displays.
Recent studies show that 80%
of customers make impulse
purchases when products are
visually appealing on shelf
layouts.
It helps to optimize the use of
retail space to enhance
product visibility, boost sales,
and improve the overall
shopping experience.

3. Features of
Planogram in Retail
Product placement: It
considers factors like
product size, shape,
and popularity to
create a logical
arrangement.
Space allocation:
Planograms allocate
specific shelf space for
each product,
ensuring no product
dominates the display
while others get
overshadowed.
Sales analysis:
Planogram analytics
features allow
retailers to track the
performance of each
shelf.
References: This
includes product
details, such as SKU
numbers and
descriptions, making it
easier for employees
to locate and stock
items.

4. The Role of
Planograms in Retail
Visual Merchandising
Optimize shelf space
Enhances product visibility
Improve inventory management
Create a consistent brand image
Enhances the shopping experience
Empowers store managers

5. Optimize Shelf Space
Planograms help retailers make the
most of their available shelf space by
arranging products efficiently.
This ensures that every inch of retail
space is used effectively, preventing
overcrowding or underutilization.

6. Enhances Product Visibility
Strategically positioning
products based on consumer
behavior and purchasing
patterns, planograms ensure
that popular and high-margin
items are prominently
displayed.
This can lead to increased
sales, as customers are more
likely to notice and purchase
these products.

7. Improve Inventory Management
Planograms provide a structured approach to inventory
management.
They help retailers control stock levels, reduce overstocking or
understocking issues, and decrease the likelihood of out-of-
stock for in-demand items.

8. Create a Consistent Brand Image
Planograms ensure a consistent
and visually appealing store
layout, reinforcing the brand's
image and identity.
This helps build customer trust
and loyalty.

9. Enhances the Shopping Experience
A well-executed planogram
contributes to a more pleasant
and efficient shopping
experience.
When customers can easily find
what they are looking for, they are
more likely to enjoy their shopping
trip and return to the store in the
future.

10. Empowers Store Managers
Planograms serve as valuable
training tools for store managers,
guiding them on how to set up and
maintain displays accurately.
This reduces the chances of
error and helps ensure that the
store always looks its best.

11. Use Nexgen POG to plan and execute store shelves effectively.
www.nexgenus.com sales@nexgenus.com