Designing a store for proper customer flow requires the positioning of the products, right category flow, and store fixtures. Providing such an enticing shopping experience can significantly contribute to increasing sales and profitability. This has prompted most retailers to use planograms to deliver encouraging shopping experiences to shoppers. Planograms are visual representations of a store layout that dictate a retailer’s merchandise display plan.

1. 3 Customer Flow Strategies Every Retailer Must Try in Their Stores

2. Why are Customer Flow
Strategies Important?
• The design of your store layout plays a
key role in how shoppers find their
way around the store.
• If your store is congested and
confusing, customers will not want to
visit it often.
• This is why it is important to ensure
that your customer flow is done
correctly.

3. How Do Planograms Provide Customers
With the Best Shopping Experiences?
• Designing a store for proper customer flow requires the
positioning of the products, the right category flow, and
store fixtures.
• Planograms are visual representations of a store layout that
dictate a retailer’s merchandise display plan.
• This helps retailers with the right product placement for
increased visibility and sales.

4. Planogram Customer Flow Strategies to Boost Sales
Use store fixtures
strategically.
Logical category flow to
follow.
Create a hot spot for
impulse purchases.

5. Use store fixtures strategically
Store fixtures help create a pathway across the
store that allows customers to shop.
Fixtures such as grid, loop, free-flow, and
herringbones can be used to encourage
shoppers to make purchases.
Place custom fixtures that are below eye level
where you can lower the shelving for specific
categories, so that customers can reach items.

6. Logical category flow to
follow
The well-designed layout of your store depends
on the logical category flow of items.
For example, placing different breakfast options,
such as jams and spreads, and cornflakes, can
offer customers hassle-free shopping.
If your store has multiple departments, let us
say, you sell clothing and cosmetics.
You can place cosmetics at the back of your store
and your clothing section near the front.
This helps customers walk past this section
before reaching the cosmetics section.

7. Create a hot spot for impulse
purchases

8. Use Nexgen POG to effectively plan and execute retail store shelves to
improve sales.
www.nexgenus.com sales@nexgenus.com