This document discusses various concepts related to virtual merchandising, visual merchandising, retail displays, and ambush marketing. It defines virtual merchandising as an online retail presence and visual merchandising as the physical display of goods. It describes different types of retail fixtures, merchandise presentations, displays, lighting techniques, and props used to showcase products. It also discusses floor plans, signage, and window displays. Finally, it defines ambush marketing as promoting a brand through unofficial sponsorship of an event and provides examples of brands that have utilized ambush marketing strategies.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
Ambush Marketing is not just marketing, it is a "War of Brands".
It is a Marketing Strategy where advertisers capitalize on an event without paying a sponsorship fee.
With the upcoming Super Bowl in Indianapolis, it is expected that legal issues surrounding ambush marketing will become more prevalent, especially in view of the clean zone ordinance recently adopted by the City of Indianapolis. Ambush Marketing can be defined as when one brand pays to become the official sponsor of an event (e.g., the Olympics, the NFL, the World Cup) and another competing brand connects itself with the event without paying sponsorship fees.
The presentation discusses ambush marketing and ways to combat it. The presentation also covers laws used to prevent ambush marketing, such as the Olympics Symbol Act in relation to the 2012 Olympics in London, and the clean zone ordinances, adopted by Dallas for the 2011 Super Bowl as well as Indianapolis for the 2012 Super Bowl.
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Design can be art,Design can be aesthetics.Design is so simple ,that's why its so complicated ...
Window display ...its so important for your brand...to attract customer
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. Virtual Merchandising
• A retail presence on the Web.
• The virtual store is an online store that provides a list
of merchandise and an order form.
• Although most product Web sites include a
telephone number, some sites provide
communications only via e-mail or fill-in forms that
must be submitted.
• In such cases, a response may not be immediate. A
live text chat, in which the customer interacts in real
time with a company representative, may also be
offered.
3. Visual Merchandising
• Visual Merchandising: The physical display of
goods in the most attractive and appealing
ways.
• Store Layout: the interior arrangement of retail
facilities.
• Selling areas: where merchandise is displayed and
customers interact with sales personnel. (75-80% of
the total space)
• Sales support areas: devoted to customer services,
merchandise receiving and distribution,
management offices and staff activities.
4. Visual Merchandising
• Floor Plan: A drawing showing arrangement
of physical space, such as showing the
positioning of merchandise groups and
customer services for a retail store.
• Grid Layout: A retail floor plan that has one
of ore primary (main) aisles running through
the store, with secondary (smaller) aisles
intersecting with them at right angles.
• Maze Layout: A free-flowing retail floor plan
arrangement with informal balance.
• Fixtures: Shelves, tables, rods, counters,
stands, easels, forms, and platforms on
which merchandise is stocked and displayed
for sale.
5. Merchandise Presentation
• Merchandise presentation includes the ways that goods
are hung, placed on shelves, or otherwise made available
for sale in retail stores.
• Shoulder-out presentation: The way most garments are hung
in home closets with only one side showing from shoulder to
bottom.
• Face-forward presentation (face-out presentation): Hanging
of clothing with the front fully facing the viewer. This should
always be done at entrances and aisles.
7. Retail Fixtures
• Dump tables/bins: A rimmed table or bin used to hold sale
or special merchandise on the sales floor, especially in
discount operations; it has no formal arrangement.
8. Retail Fixtures
• Four-way rack: A fixture with four extended arms, that
permits accessibility to hanging merchandise all the way
around
10. Retail Fixtures
• T-stand: Freestanding, two-way stand in the shape of a T,
that holds clothes on hangers, sometimes with one
straight arm and one waterfall.
11. Retail Fixtures
• Waterfall: A fixtures with an arm that slants downward,
that contains knobs to hole face-forward hangers with
clothing at various levels.
12. Displays
• Displays: individual and notable physical
presentation of merchandise.
• Displays are intended to:
• Stimulate product interest
• Provide information
• Suggest merchandise coordination
• Generate traffic flow
• Remind customers of planned purchases
• Create additional sales of impulse items
• Enhance the store’s visual image
13. Interior Displays
• Locations for interior displays:
• Just in the entrance
• Entrance to department
• Near cash/wrap
• Next to related items
• Across from elevators and escalators
• Ends of aisles
14. Merchandise
• More interesting if in odd numbers
• Groups:
• One-category, or line-of-goods
• Related groupings: go together or reinforce each
other
• Theme groupings: event, holiday, etc.
• Variety or assortment groupings: collection of
unrelated items all sold at the same store.
15. Lighting
• Used to direct customer’s attention to the
display
• Use more light for dark colors, less light for light
colors
• Beamspread; the diameter of the circle of light
• Beamspread techniques:
• Floodlighting: recessed ceiling lights to direct light over an
entire wide display area
• Spotlighting: focuses attention on specific areas or
targeted items of merchandise
• Pinpointing: focuses a narrow beam of light on a specific
item
16.
17. Props
• Objects added that support the theme of the
display.
• Functional Props: used to physically support the
merchandise. (mannequins, stands, panels,
screens, etc)
• Decorative Props: used to establish a mood or an
attractive setting for the merchandise being
featured (ex: mirrors, flowers, seashells,
surfboards, etc)
• Structural Props: used to support functional and
decorative props and change the physical makeup
of displays. (boxes, rods, stands, stairways, etc)
18.
19. Signage
• Includes individual letters and complete signs.
Often on some kind of holder.
• Can tell a story about the goods.
• Should try to answer customers questions.
• Should be informative and concise.
• Can include prices, sizes, department
location.
20. Window Displays
• Seen from outside of the store.
• First contact with the customer.
• Can have a series of windows.
• Advantages of Window Displays:
• Establish and maintain an image
• Arouse curiosity
• Disadvantages of Window Displays:
• Expensive to design and maintain
• Requires space
• Merchandise can get ruined (sun ,etc)
21. Types of Window Displays
• Enclosed windows: have a full background
and sides that completely separate the
interior of the store from the display
window.
• Ramped windows: floor is higher in back than in
front
• Elevated windows: from 1 to 3 feet higher than
sidewalk
• Shadowbox windows: small, boxlike display
windows
22.
23. Types of Window Displays
• Semi-closed windows: have a partial
background that shuts out some of the store
interior from those viewing the window
• Open Windows: have no background panel
and the entire store is visible to people
walking by
• Island windows: four-sided display windows
that stand alone, often in lobbies.
26. What is Ambush Marketing?
• A promotion tactic designed to associate a
company, product, or service with a particular
event, or to attract the attention of people
attending the event, without payment being
made for an official sponsorship.
27. What is Ambush Marketing?
• Not a guerilla,viral or stealth.
• It is an aerial advertising.
• Well planned effort.
• Used commonly at worldwide sporting
organisations.
• Trading of the good will be without
being an official sponsor.
• Also called “parasitic” marketing.
28. Two Ways of Ambush Marketing
• 1. Direct Ambush Marketing: In 1994 football
world cup, MasterCard received exclusive rights
for using world cup logo, but a rival Sprints
Communication used the logo without
permission. This is direct attack but can be
defended by laws.
• 2. Indirect Ambush Marketing: Several ways
indirect ambush marketing can take place like
sponsoring the broadcast of the
event, sponsoring subcategories of the major
event etc.
29. Ambushing Strategies
• Sponsor the Broadcast of the Event
• Sponsor Subcategories within the Event
• Purchasing Advertising Time Around Relays of
the Competitor’s Event
• Engage in Major Non-sponsorship Promotions
• Pourage Agreements
• Corporate Hospitality and Ticketing
30. Reasons to Use
• Ambush marketing is used by companies to
intrude upon public consciousness
surrounding a sports property. Thus, ambush
marketers avoid the cost of paying expensive
sponsorship fees while gaining the benefits of
associating with a sports property at the
expense of the sponsor.
32. First Ambushing Example
• In 1984, Fuji Film won the sponsorship rights for the Los
Angeles Olympic Games. Kodak responsed to it by
“ambushing” Fuji with a well planned campaign.
• Fuji took revenge on Kodak, which won the sponsorship
rights for the 1988 games.
33. You won’t need a “VISA”
• Visa was the official sponsor of the Winter Olympics at
Lillehammer (Norway) in 1994 and aired TV commercials
were they claimed that American Express cards were not
accepted at the Olympic Villa. However, American Express
aired ads which stated that American travelers did not
need any visa to travel to Norway.
34. “The Spirit of Australia”
• At the 2000 Sydney Olympics ; Qantas
Airlines’ slogan "The Spirit of Australia"
sounds strikingly similar to the games’
slogan "Share the Spirit." Qantas claims it’s
just a coincidence.
35. • At the 2006 Football World Cup, Dutch
brewer, Bavaria, gave away garish orange
lederhosen displaying its name to
hundreds of Dutch supporters attending
the match against the Ivory Coast.
Budweiser was the official beer. Stewards
at the match ordered the fans to remove
the garments before letting them in.
36. Pringles Ambushing at Wimbledon
• At outside of Wimbledon All
England Club, almost 24.000 cans of
Pringles were distrubeted to
spectators.
37. • The packaging, which was
similar to can of tennis
ball, allowed to make
product noticable.
• To reinforce the campaign,
similar models to well
known tennis players
Roger Federer and Bjorn
Borg are used.
38. Protecting from Ambushing
• The sponsor should focus on effectively exploiting
and leveraging its purchased association with the
sports property.
• Sponsoring both the event and the broadcast of the
event.
• There should be detailed sponsorships contracts
• There are special laws introduced for major events
and Olympic Games to protect main sponsors.
• Official sponsors can sometimes bring pressure to
bear on the event owners to introduce anti-ambush
marketing campaigns.
39. The Ethical Issue
• Is it ethical for a company to ambush an event?
• Why do brands with excellent reputations get into this?
• Are they justified?
• The questions arises as to whether or not practices such as
ambush marketing is ethical, illegal or simply smart business
practice. In order to decide this, an examination has to be
undertaken of what are regarded as ethical marketing practices, in
addition to examining what comprises ambush marketing,
followed by a comparison of the two.
40. The Ethical Issue
• Typically, sports property owners and sponsors view the
practice as being unethical,immoral and sometimes illegal.
On the other hand, many companies unable to afford
sponsorship fees will regard the practices involved as a
legitimate form of defensive, competitive behaviour and
perhaps even deny that what they are doing is ambush
marketing.
41. Conclusion
• The law as it now stands seems unable to accommodate
the concerns of official corporate sponsors. There is no
limit to human ingenuity. As such, ambush marketing at
the margins will arguably always occur (Curthoys &
Kendall 2002).
42. Conclusion
• As sport has become a central element of an emerging
global culture, marketers have recognised sports
sponsorship as an international communication tool of
commerce with the capability of providing a vehicle for
firms to procure a sustainable competitive advantage.