Planogram optimization is crucial for maximizing sales of general merchandise in a retail store, ensuring strategic placement to capture customer attention. Implementing a planogram that emphasizes seasonal trends and promotions can drive additional sales opportunities, aligning the merchandise layout with customer interests.

1. 5 Planogram
Ways to Sell
General
Merchandise in
a Retail Store

2. What is General
Merchandise?
• It is a store where a broad range
of products are available in
retail establishments, designed
for regular use, excluding food
and groceries.
• This category includes many
items, including household
items, electronics, clothing,
tools, sporting goods, and home
decor.

3. How Planograms
Help Sell General
Merchandise?
• It helps optimize the layout and
placement of general
merchandise within a retail
space, strategically organizing
products to enhance visual
appeal and customer
navigation.
• By ensuring a well-designed and
efficient product arrangement,
planograms contribute to
increased sales and improved
customer satisfaction.

4. Planogram Ways to Drive General Merchandise Sales
Segmentation and
categorization
Strategic placement of high-
margin items
Seasonal and trend-based
rotations
Cross-merchandising
opportunities
Adaptability and flexibility

5. Segmentation and Categorization
Organizing general merchandise based on
categories and segments is the first step
towards creating an effective planogram.
Grouping similar products together helps
customers easily locate what they are looking
for, streamlining their shopping experience.
Whether it is kitchenware, home decor, or
electronics, planograms can ensure that
customers can navigate the store effortlessly.

6. Strategic Placement of
High-Margin Items

7. Seasonal and Trend-Based
Rotations
•General merchandise often experiences
fluctuations in demand based on seasons
and trends.
Whether it is featuring winter essentials
during the colder months or capitalizing on
the latest fashion trends.
Aligning the planogram with seasonal and
market trends keeps the store fresh and
appealing to customers.

8. Cross-Merchandising Opportunities
Create cross-merchandising opportunities by
placing complementary items together.​
For instance, place kitchen appliances,
alongside cookware and utensils.
This enhances the shopping experience by
offering customers convenient product
pairings. ​

9. Use Nexgen POG to plan and execute store shelves effectively.
www.nexgenus.com sales@nexgenus.com