This document provides guidelines for visual merchandising displays in windows and on shelves. It describes low, medium, and high density arrangements for window displays to showcase new products, daily presentations, or promotions. It also outlines efficient shelf displays for bags and shoes, including placing bags on higher shelves with less density and shoes vertically on lower shelves to optimize space. The goal is to balance product visibility and reachability based on display location.

1. Visual Merchandising Docket

2. Index
Window Display
- Low density display
- Medium/Average density display
- High density display
Shelf Display
- Bags
- Shoes
- Cross merchandising of bags and shoes

3. Window Display
Low Product Density
This arrangement requires very few SKUs to be on display.
This is an ideal arrangement for new product launches where a
certain product or range of products need to be highlighted.
The unit used is that of stainless steel so as to give the illusion
of more space.
The unit is well below eye level to allow full visibility into the
store.

4. Story
Card
Branding
space
Medium product density
In this type of arrangement, an average number of SKU s are dis-
played.
This arrangement is ideal for daily visual presentations.
The units used are minimalistic and subtle so as to add emphasis on
the products. The base of the unit gives an added space for branding
as well.
The unit is well below eye level to allow full visibility into the store.
Window Display

5. Story
Card
High product density
This is an example of an arrangement with high product den-
sity in which there is a vast number of SKU s on display.
This is ideal for promotional time when a lot of merchandise
need to be on display
The unit is well below eye level to allow full visibility into the
store.
.
Window Display

6. Shelf Display
Area with less
density. Top
shelf has the
most visibllity
and hence can
be used a s a
display area as
well.
Visual space
Story
Card
Efficient display by
placing colourways
sideways or at an
angle.
Area for bigger
merchandise and
cross merchandis-
ing.
Separate shelf for
shoes. More den-
sity of products. all
shoes placed verti-
cally to optimize
space. A couple
placed horizontally
to break the mo-
notony.

7. Shelf Display- Bags
Visual space
Story
Card
Less Product Den-
sity. This area has
maximum visibility
but less reachabil-
ity. hence can be
used as a display
area.
Balance out visually
by keeping density
high on one shelf and
less density on the
subsequent one.
Bigger bags can go on
the last shelf. Colour
co-ordination can add
interest

8. Shelf Display - Shoes
Visual space
Story
Card
This section is the one
with maximum visibil-
ity.
Combining different
SKU s of similar silhou-
ettes to break mo-
notony.
Display flats and
sandals on the
middle lower shelf
for easier visibility
Display for bigger
shoes ( boots, uggs
etc).