Retail merchandising is an important topic brick-and-mortar stores, especially for grocery stores. A planogram is an important visual merchandising tool for grocery stores, as it helps optimize the store layout to drive sales and improve the customer shopping experience. This helps retailers categorize products in an intuitive and easy-to-navigate way so that customers can find what they need, which increases the likelihood of purchase.

1. Factors to Consider When Merchandising Grocery
Store Categories?

2. Why are Grocery
Stores Important?
In today’s competitive world, managing a grocery
store successfully is a challenge that runs through
every retailer's mind.
The key to boosting sales is providing shoppers
with an experience they will remember and talk
about.
Having strong in-store visuals with the help of
planograms can result in sending 90% of the
information to the brain, which impacts the
customer's buying decisions.

3. How Planograms Help Grocery Stores to Boost Sales?
It helps optimize the store layout
and drive sales to improve
customer 's shopping experience.
This helps retailers categorize
products in an intuitive and easy-
to-navigate way so that customers
can find what they need.

4. Planogram
Factors to
Consider
When
Merchandising
a Grocery
Store Category
Plan Plan product assortment
Analyze Analyze category roles & performance
Understand
Understand customer behavior &
market trends

5. Understand Customer
Behavior & Market Trends
The target audience of the store can influence product mix,
presentation and pricing.
Analyzing past sales data helps understand customer
preferences, needs, and market demands.
For instance, if your target customers are health conscious,
place organic or gluten-free products at eye-levels.
This will help create a store layout that is visually appealing,
easy to navigate and logical for customers.

6. Analyze Category Roles & Performance
While creating planograms for
grocery stores, it is important
to allocate space, position,
visibility and profitability to
each category.
Analyze sales data to
understand top-selling
products and their placement
on shelves within a category.
For instance, plant-based
foods and organic products
are currently trending in many
markets.

7. Plan Product Assortment
Offering the exact items
your shoppers needs can
make you sell most of your
stock regularly and reduce
the losses that come with
dead stock.
Placing complementary
products can help shoppers
get everything they need
from their shopping
basket.
For example, grouping
products such as lettuce,
cucumber, or olives to
make a salad can result in
impulse buying.

8. Use Nexgen POG to effectively plan and execute retail
store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com