a sample proposal of a fashion brand which wants to create awareness about itself among the TG and drive sales using the online media .

1. Digital Media Strategy Presented By 2011 Paru Taneja Social Media Analyst

2. Managing Social Media Presence for XYZ Fashion India

5. We check the presence of the brand across social media and web and share qualitative comments on the same

6. Status Check- XYZ Fashions Facebook Stats/Details No.of fans 2088 Admin involvement less Update Frequency 5-7 times a week Content style Pushing people towards products Active Contests Diwali Contest Facebook button on website No Apps/widgets None Creatives Landing page about seasonal look User restrictions None

7. Competitor Analysis

8. Analysis Facebook Stats/Details No.of fans 410,528 Admin involvement Very active Update Frequency 4 updates a day Content style Engaging/Conversational Active Contests yes Facebook button on website Yes the facebook connect button Apps/widgets None in particular Creatives yes User restrictions None(can post text and images both) Twitter Stats/Details No.of followers 358 Recency 2-3 tweets a day Tweeting style Casual Active Contests none Twitter button on website Yes Links to company site No No. following 49 You Tube- Stats/Details No.of views Channel Views: 2,083 Total Upload Views: 55,433 Post time Last post 19 th oct 2010. Video content Tvc’s all age group (western,ethnic) No.of Subscribers 30 Generic sentiment towards the video Less engagement from users Youtube button on website Yes

10. Analysis Facebook- Stats/Details No.of fans 31290 Admin involvement Very active Update Frequency 3-4 everyday Content style Interactive and Active Contests Recent(break ke bad contest) Facebook button on website Yes Apps/widgets Yes(Sing and win) Creatives Yes User restrictions Can post text and images Twitter- Stats/Details No.of followers 537 Bio - Recency Almost every 2 hrs Tweeting style Linked with FB and web Active Contests Same as on FB Twitter button on website Yes Links to company site Yes No. following 438

13. What is Youth? SPHERE OF INFLUENCE

20. Facebook(Implementation Timeline) 8 Facebook Activation Fashion tips & Queries& Opinion poll& Quiz & Topical content Fashionista Fix Game Suggestions about XYZ fashion store Style icon of the month(Activity) Moodboard/Calendar App JAN 1 15 22 29 5 12 19 26 5 12 19 26 DEC FEB

25. Sample visual for game

26. Sample Moodboard

27. Twitter(Implementation Timeline) 8 Twitter Activation Fashion tips & Queries& Opinion poll& Quiz & Topical content Twitter Centric activities Suggestions about XYZ fashion store Fashionista of the month JAN 1 15 22 29 5 12 19 26 5 12 19 26 DEC FEB

29. There will be two characters named “MIYAH” and “MAX” who will converse with the readers (“MIYAH” with females, “MAX” with males) and guide them in detail about fashion, new trends, makeovers etc in an engaging, slightly humorous way It could be fashion or a particular color or a season or anything relevant to current topic This strategy will ensure long term engagement with the readers and reduce monotony. A maximum of 2 blog posts will be posted each week Blog Theme

31. The Beginning Contact: Paru Taneja email- parutaneja@gmail.com