How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.
If you're camera-shy, the idea of being on video can be downright terrifying. We've rounded up our top tips to help you get over your fears and feel more confident and comfortable on video.
Want even more great tips for looking and feeling your best on camera? Head over to our blog for the full list: https://bit.ly/3cfvZc0
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Little Known Vidyard Hacks, Tips, and TricksVidyard
You can do a lot with Vidyard. Record yourself, your screen, or both and distribute and track who is engaging with your video content. But there are some cool Vidyard hacks that even the most experienced users may not know about.
These Vidyard hacks, tricks, and little-known features will take your video game to the next level and have you feeling like a pro in no time at all.
Get more step by step instructions over on the Vidyard blog: https://bit.ly/3jSljEj
Creating a video walk-through of property for sale can highlight both the features of the home (or commercial space) and the knowledge and personality of the agent.
This presentation is the slide content for a live presentation given by Mike Cutlip (www.mikecutlip.com) to Realtors across Massachusetts.
If you're camera-shy, the idea of being on video can be downright terrifying. We've rounded up our top tips to help you get over your fears and feel more confident and comfortable on video.
Want even more great tips for looking and feeling your best on camera? Head over to our blog for the full list: https://bit.ly/3cfvZc0
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Little Known Vidyard Hacks, Tips, and TricksVidyard
You can do a lot with Vidyard. Record yourself, your screen, or both and distribute and track who is engaging with your video content. But there are some cool Vidyard hacks that even the most experienced users may not know about.
These Vidyard hacks, tricks, and little-known features will take your video game to the next level and have you feeling like a pro in no time at all.
Get more step by step instructions over on the Vidyard blog: https://bit.ly/3jSljEj
Creating a video walk-through of property for sale can highlight both the features of the home (or commercial space) and the knowledge and personality of the agent.
This presentation is the slide content for a live presentation given by Mike Cutlip (www.mikecutlip.com) to Realtors across Massachusetts.
Zoom fatigue is real. We are all using live video meetings and calls but an abundance of meetings can not only burn you out, but they can also kill productivity. Check out our top tips for battling Zoom fatigue including how to skip that next virtual meeting altogether.
Check out the full guide over on the Vidyard blog:https://bit.ly/3jRs1dG
Building a custom video (or photo) solution into your mobile or web applications can take considerable time and money. This document explores those costs and explains why our team at WellcomeMat decided to build Framesocket, a new help service aiming to help those who might want to build apps that leverage video, but without having to create the whole backend from scratch.
Video production guide for creating your own on-line videos. Part two of our video production guide covers editing your video.
Slideshow presented by Picture Book Films - a Video Production Company based in London/Brighton, UK.
Speaker Recording Tips For Virtual DevOps Enterprise (And Why We're Pre-Recor...Gene Kim
In this presentation, I describe why we've decided to pre-record our talks for DevOps Enterprise Summit, and some of the top lessons learned for any speaker who needs to record their presentations.
I cover microphones, standing up, elevating your camera, adjusting your lighting, picking a good background, and record!
To learn more about the awesome DevOps Enterprise Summit programming here: https://itrevolution.com/london-virtual-what-to-expect/
Resources and lessons for using WordPress in your businessSteven Slack
Slides from WordCamp Asheville 2015
Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.
In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site.
Staying Connected: Securing Your WordPress WebsiteRaymund Mitchell
The popularity of WordPress has made it a tempting and lucrative target for hackers, crooks and assorted bad guys. With some common sense and a few, relatively easy to use tools, business owners who use WordPress can make their site more challenging for those looking to compromise vulnerable websites.
Zoom fatigue is real. We are all using live video meetings and calls but an abundance of meetings can not only burn you out, but they can also kill productivity. Check out our top tips for battling Zoom fatigue including how to skip that next virtual meeting altogether.
Check out the full guide over on the Vidyard blog:https://bit.ly/3jRs1dG
Building a custom video (or photo) solution into your mobile or web applications can take considerable time and money. This document explores those costs and explains why our team at WellcomeMat decided to build Framesocket, a new help service aiming to help those who might want to build apps that leverage video, but without having to create the whole backend from scratch.
Video production guide for creating your own on-line videos. Part two of our video production guide covers editing your video.
Slideshow presented by Picture Book Films - a Video Production Company based in London/Brighton, UK.
Speaker Recording Tips For Virtual DevOps Enterprise (And Why We're Pre-Recor...Gene Kim
In this presentation, I describe why we've decided to pre-record our talks for DevOps Enterprise Summit, and some of the top lessons learned for any speaker who needs to record their presentations.
I cover microphones, standing up, elevating your camera, adjusting your lighting, picking a good background, and record!
To learn more about the awesome DevOps Enterprise Summit programming here: https://itrevolution.com/london-virtual-what-to-expect/
Resources and lessons for using WordPress in your businessSteven Slack
Slides from WordCamp Asheville 2015
Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.
In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site.
Staying Connected: Securing Your WordPress WebsiteRaymund Mitchell
The popularity of WordPress has made it a tempting and lucrative target for hackers, crooks and assorted bad guys. With some common sense and a few, relatively easy to use tools, business owners who use WordPress can make their site more challenging for those looking to compromise vulnerable websites.
The Goldilocks Zone: Finding the Perfect Length for Blog PostsSarah Giavedoni
One of the most common questions bloggers have is how long to make their posts. In this presentation, you will examine the needs of your personal or professional blog, as well as your writing style, and weigh them against how length affects share-ability and search rankings.
Look for video from Asheville WordCamp 2015
WordCamp Birmingham 2014: SEO Workshop: Best Practices for Better Website Tra...Mickey Mellen
The foundation of SEO is all about keywords (and a rockin’ WordPress website of course). Come to this session and learn how to get more traffic, leads, and sales for your business by using the language of your customers, as well as some of the essential technical pieces and plugins that you need.
We’ll discuss the latest techniques and best practices regarding search engine optimization these days. We’ll look at some things that have changed over the past year, things that have stayed the same, and what to expect from Google in the coming months.
Building Accessible Websites in WordPress - Birmingham WordCamp 2014Nancy Thanki
There are over 20 million blind adults in the United States, approximately 10% of whom use screen readers to access the internet. Likewise, roughly 8% of men and 0.5% of women have some form of color blindness. Many government contracts are beginning to require websites to be accessible and many companies who are not legally required to build accessible websites are starting to do it regardless. What goes into making a website accessible? How can you determine whether or not your website is? This presentation will discuss both tools and techniques that can help you build accessible websites.
Sanitizing, Validating and Escaping in WordPress Themes and PluginsMicah Wood
How secure is your WordPress theme or plugin? Are you confident that you have protected yourself, your clients or your users against the most common hacks? Validating, sanitizing and escaping are techniques that are foundational to the security of your website, application or software product. Learn how WordPress makes it easy for you to secure your code and start writing better code today!
Typography and User Experience in Web DesignSara Cannon
Typography - the most often neglected part of the internet sometimes, but arguably one of the most important.
Oliver Reichenstein of information Architects once said that "Web Design is 95% Typography." This holds true. Not only is type use to convey information, but it is also used to navigate and perform tasks. This stat is overwhelming to think about considering how little we actually discuss type in our industry.
Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
Why do we publish, and what does it mean? From the designers, to the builders, to the writers, to the site owners: we are all publishers. What is the significance of the WordPress platform, and why do we do what we do? In this talk, I’ll discuss the power of WordPress, and the awesomeness that is publishing with this great tool.
Session Description:
Accessibility is so much more than just catering to screen readers. What goes into making a website accessible? Many government contracts require websites to be accessible. A variety of companies and brands want them. It can affect the “magic” of SEO (ranking, search-ability, search engine karma, etc). How can you determine whether or not your website is?
Ultimately, it’s really not that hard, doing even one thing is better than nothing at all, and it’s never too late to start thinking about it. This presentation will discuss both tools and techniques that can help you build accessible websites.
Intended Audience:
beginners, designers
Accessible Websites: What are they and why should I care?Nancy Thanki
Accessibility is so much more than just catering to screen readers. What goes into making a website accessible? Many government contracts require websites to be accessible. A variety of companies and brands want them. It can affect the “magic” of SEO (ranking, search-ability, search engine karma, etc). How can you determine whether or not your website is?
Ultimately, it’s really not that hard, doing even one thing is better than nothing at all, and it’s never too late to start thinking about it. This talk will discuss both tools and techniques that can help you build accessible websites.
On December 3rd, 2015 a service called Let’s Encrypt entered its public beta. Backed by several major sponsors, the service caught on quickly. As of summer 2016, more than 5 million SSL certificates had been issued by Let’s Encrypt, nearly four million of which were active and unexpired.
If you are not familiar, Let’s Encrypt is a free, automated, open certificate authority that allows users to encrypt the data flowing to and from their websites easily and for free. The goal of Let’s Encrypt is to make data transfer over the internet secure by default. Towards that end, they have invested a considerable amount of time and energy in making it easy for users of all stripes to secure the data flowing in and out of their websites.
You may have already considered encrypting your website before — perhaps to perform better in search engines, or to gain the ability to accept payments on your website. Regardless of whether you’ve considered enabling SSL on your website or not, the goal of this talk is to demonstrate why encryption on your website matters. We will look at some practical examples and live demos of what data can be stolen from your website, even if you are using an encrypted wifi connection. Likewise, we’ll talk about how encryption of all websites — whether they’re dealing with sensitive information or not — makes the web a safer place for all of us.
Last, of course, we will look at how you can get started with Let’s Encrypt on your website. We’ll review the options available to you on common hosting providers, as well as walk through the steps for how you can set this up for yourself, if you have administrative access to your server.
If you already have Let’s Encrypt enabled on your site, this talk may be basic for you (although we’ll do a few cool demos that make for great party tricks, so feel free to stop by).
If you’ve never accessed your hosting provider’s website admin area (CPanel, Plesk, etc), this talk might be a bit hard for you to follow (although you should totally come and ask questions both during the presentation and after).
If you have a website and you’ve thought about enabling SSL on it but you just haven’t gotten around to it yet, this talk will be perfect for you. By the end of this presentation, you should not only know how to enable encryption on your website, but you will understand why it’s so important that you do.
It sounds like an intimidating topic, but we can do this. Come on and let’s encrypt!
The GPL: What It Means (And What It Doesn't) - WC UdaipurNancy Thanki
The GNU General Public License (GPL) is a free (as in freedom) software license that is used by many open source projects, including WordPress. While many of us are probably familiar with the GPL, there are also a number of misconceptions. It’s important, as WordPress professionals, for us to be able to talk about the GPL with our clients and coworkers -- both in terms of what the GPL says and also what it doesn't say. The GPL is based on some extremely powerful ideas, and it is a shame that they are sometimes misunderstood. If you feel like maybe you could use a refresher or some ideas about how to explain the GPL to people you are working with, this talk is for you.
Are you designing your websites with users in mind? Here are slides from my talk about user experience at the Digital Marketing for Business Conference in Raleigh, NC, in May 2015. This contains some high-level concepts to keep in mind as well as practical tips.
Once you get the hang of the basics, it's time to dive in and start getting work done with git. In this session we will talk about branching strategies, staging your files, writing a good commit message and merge vs rebase. We will also touch on the topic of rewriting history - what it means, examples of doing it and when to avoid it at all costs.
These slides demonstrate a storyboard for a presentation of how to create a Promo video using iPad and iMovie for iPad.
The entire presentation will be available July 29th 2015 at http://newtricks.com/making-promo-videos-with-imovie-for- ipad-the-easy-way/
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
MotioMatic V2 Review_ Instant Cinematic Templates - Google Docs.pdfFahimtajwar4
MotioMatic V2: Unlock Unlimited Cinematic Video Styles for Brand Elevation and Sales Success
What is MotioMatic V2?
MotioMatic V2 is a fantastic tool for making attractive videos. You can use it to create awesome video ads that help sell stuff quickly. MotioMatic V2 is easy to use and has excellent features. It lets you make lots of attractive videos quickly using the Canva Template. It’s great for business owners and digital marketers. You can make top-quality videos and sell them using MotioMatic V2.
Get MotioMatic V2 for access to:
Fun Movie-Style Video
Cool Quote Videos
Eye-catching Ads
Creative Square Posts
Awesome Vertical Posts
Exciting Intros
Great Outros
YouTube Subscribe
Artistic Thumbnails and Covers
Over 550 Canva Templates
The 10 Marketing Videos Every Business Needs (And How to Produce Them on a Lo...Tamara Duggan-Herd, Ph.D.
Video is one of the most important elements in content marketing. This webinar will teach you how produce and use multiple types of videos in your content strategy, no matter how tight of a budget you're on or what stage of the funnel your buyer is in!
If you're interested in accessing the full webinar recording, find Part 1 (Low Budget Video Production) at: https://www.campaigncreators.com/lead-gen-tofu-low-budget-video
And Part 2 (Video for Every Stage of Your Webinar) at: https://www.campaigncreators.com/lead-gen-tofu-video-funnel
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
WordPress Goodness for Food Bloggers: Food and Wine Conference 2014New Tricks
Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.New Tricks
A Short history of WordPress.org and WordPress.com and why so many people contribute to this Open Source community. It is more than a software platform, it is a life changing movement.
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Why use WordPress, the difference in WordPress.com and .org. The difference in posts and pages, the importance posts and categories, how to choose a theme. How to find hlep with WOrdPress
A beginners guide to choosing a WordPress theme. Learn about factors that matter in choosing a theme. Get recommendations for different themes for different purposes taking into account your skills and background.
Creative freelancers are passionate about what we do and spend a lot of time making other people's businesses look great, but sometimes we are not as good about focusing on our own businesses.
- Learn my secrets of attracting plenty of the exact kind of clients that I want to work with and how you can do this too.
-Find out why a WordPress website is the most important thing you can have for social media marketing.
-Three strategies to migrate your existing site to a WordPress site.
-Why blogging is not what you think it is.
-The three most important things on your site for converting visitors into clients.
-How to have free and easy Search Engine Optimization to increase your traffic.
-How to make it easy for people to hire you.
I am passionate about helping you discover how to get your businesses rocking. I hope you can join us on Thursday night.
It may be that you know what to do and are not doing those things, but with all the new technology and the way the Internet is changing the way people find people to do work for them, it may be that you need to cut through all of the haze and hype, and have someone tell you how all of this technology actually works together to help you powerfully connect with the people seeking your services.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Creating a Promo Video using Your iPad and Editing with iMovie for iPad
1. Easy Promo Video
For Your WordPress Site
Using iMovie for iPad
Judi Knight, New Tricks
@judiknight http://newtricks.com 2
2. Why Use an iPad?
• Great camera to shoot footage
• Easy to operate since it is bigger than a
camera.
• You can easily shoot video using selfie view
• You can edit right from the iPad using iMovie.
@judiknight http://newtricks.com 3
3. Why Use iMovie for iPad?
• It is free
• It’s easy
• iMovie for iPad has everything you need to
shoot a promotional video for your website.
• iMovie for iPad is easier to use than the
desktop version which includes things
beginners don’t need.
@judiknight http://newtricks.com 4
5. What Do You Need?
• Ipad
• iMovie ( free software)
• Tripod
• Mount adapter to attach iPad to Tripod
• Lavalier microphone clip on
• Lights
@judiknight http://newtricks.com 6
6. iPad
You can use any version but the new ones have a
fantastic camera. I used an iPad Air2.
Cost: starts at $499.00 depending on amount of
memory and type of Internet connection.
@judiknight http://newtricks.com 7
7. iMovie
iMovie comes with your mac devices. Download
the latest version and you are good to go.
You can use video or photos you have on your
iPad camera roll.
You can import images or photos using Airdrop,
Dropbox, and many other methods.
You can easily save your movie as a video file
and upload it to YouTube or Vimeo.
Cost: Free
@judiknight http://newtricks.com 8
8. Tripod
You will want to invest in a tripod since having
someone hold the iPad and shoot is not such a
great idea. Cost: $23.49
@judiknight http://newtricks.com 9
9. Mount Adapter
A mount adaptor allow you to attach your iPad
to the TriPad. Cost: $9.99
@judiknight http://newtricks.com 10
10. Microphone
Although the iPad Camera includes a
microphone you need to get a lavalier
microphone for better audio. Cost: $19.95
@judiknight http://newtricks.com 11
11. Lights
Lights are helpful to have for good quality video
production Cost: $50.00 – 182.00.
@judiknight http://newtricks.com 12
12. Lights
Lights are helpful to have for good quality video
production Cost: $50.00 – 182.00.
@judiknight http://newtricks.com 13
14. Your Purpose
What is the purpose of the video?
Business or product promo video for
your website.
Connect with your target audience
Help you to sell online as easily as you
can do it in person.
@judiknight http://newtricks.com 15
15. Style
What is your brand?
The video needs to help you build
Know, Like and Trust to create an
authentic experience of you and your
business/product for your website
visitor.
@judiknight http://newtricks.com 16
16. Writing a Script
Keep it short
Stick to less than 60 seconds. It sounds like a
short time until you start to watch it.
Write a script and then start weeding it down.
You don’t have to explain every little thing.
People will get a gestalt and only remember the
high points anyway. So give them the high
points.
@judiknight http://newtricks.com 17
17. Write Your Script
What to Include ( not necessarily in this order)
• Introduce yourself and your business
• Call out major pain point of target user
• Explain how your company provides a most
excellent solution and gives your target user
what they really want or need.
• Call to action letting them know what to do
next.
@judiknight http://newtricks.com 18
18. Scripting the shots
• Chunk up the script so you can be on
camera saying a sentence or two.
• Intersperse those shots with images or
b-roll video with doing voice over that
you can read.
• Find images to use to demonstrate what
you are saying.
Don’t try and memorize it all.
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19. Storyboard Prep
• Divide the script into sections where you plan to be on
camera and where you will do voice over.
• This allows you to film the sections separately so you
can do one or two sentences at a time and then edit
them together.
• You should be on camera when you are introducing
yourself.
• And be on camera at the end when you are making a
call to action.
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20. Final Version of this Storyboard
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21. Storyboard
Clip 1 – The Introduction
What:
Judi on Camera- in front of the wood wall with
the plant.
Text:
“Hi, I’m Judi Knight, . .
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22. Storyboard
Clip 2 – End of the Introduction – Voice over
What:
Insert image of the New Tricks Logo.
Text- Voice Over:
……founder of New Tricks”
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23. Storyboard
Clip 3 -What we do
What:
Judi on Camera in front of the wood wall with the
plant.
Text:
“When you partner with us at New Tricks, we use
our experience in psychology, technology and
design to create a carefully crafted website that
attracts visitors and converts them into clients
online – as well as you do it in person.”
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24. Storyboard
Clip 4 – Address pain points –voice over
What:
Insert slide we created in Powerpoint with text
of this content and our logo.
Text-Voice Over
“We believe that the end result of a redesign
should be to bring you more leads, more
customers and more business.”
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25. Storyboard
Clip 4 – Address pain points –voice over
What:
Insert slide we created in Powerpoint with text
of this content and our logo.
Text-Voice Over
“We believe that the end result of a redesign
should be to bring you more leads, more
customers and more business.”
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26. Storyboard
Clip 5 - Call to Action
What:
Judi on Camera in front of the wood wall with
the plant.
Text:
“If you’d like to find out how you can use your
website to help get the results you want, click
the button next to this video to schedule a Talk
it Out Consultation Session with me.”
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28. Set Up Equipment and Test
• Choose a location, simple clean background
• Set your tripod with iPad attached.
• Set up your lights
• Check your set with the iPad to see if the
background and lighting are right.
• Clip on your microphone and insert the other
end into the iPad. Test the audio.
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29. Set up the Shoot
• Mount the the iPad on the Tripod horizontally.
• Place the tripod and iPad to your arms length
away.
• Put the iPad Camera on Selfie view.
• Adjust yourself in the viewfinder to find the
for best height and angle. For shooting.
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30. Set up the Shoot
• Have your script nearby.
• Before each section of shooting you can look
at the script , get the one or two sentences
memorized and shoot that section.
• Don’t bother with a teleprompter. Your eyes
will give you away.
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31. Shooting
• Be prepared to smile before you start and
before you end each section.
• Turn on the video and look at yourself. Tap
your nose to get a small yellow box, press your
finger on it to focus.
• Look into the camera lense, Smile . . .
Connect… Say that section of your lines.
• Push the button to end the video.
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32. Shooting
• Go through each section of your script.
• You can go ahead and film yourself doing the
voice over sections but you don’t need to
make those look good since you can detach
the video and just use the audio.
• You can also wait and do the voice over later if
you want.
• You can do it all without b-roll if you change
your position in front of the camera for every
other section to help with transitions.
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33. Shoot, Test, Reshoot
• Shoot some footage and then stop and play it
back to make sure the audio is set right and
that the video lights are right and that you and
your background look good.
• Finish shooting all of your clips.
• Check your video clips.
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