Creating a Promo Video using Your iPad and Editing with iMovie for iPad

Easy Promo Video
For Your WordPress Site
Using iMovie for iPad
Judi Knight, New Tricks
@judiknight http://newtricks.com 2

Why Use an iPad?
• Great camera to shoot footage
• Easy to operate since it is bigger than a
camera.
• You can easily shoot video using selfie view
• You can edit right from the iPad using iMovie.

Why Use iMovie for iPad?
• It is free
• It’s easy
• iMovie for iPad has everything you need to
shoot a promotional video for your website.
• iMovie for iPad is easier to use than the
desktop version which includes things
beginners don’t need.

EQUIPMENT

What Do You Need?
• Ipad
• iMovie ( free software)
• Tripod
• Mount adapter to attach iPad to Tripod
• Lavalier microphone clip on
• Lights

iPad
You can use any version but the new ones have a
fantastic camera. I used an iPad Air2.
Cost: starts at $499.00 depending on amount of
memory and type of Internet connection.

iMovie
iMovie comes with your mac devices. Download
the latest version and you are good to go.
You can use video or photos you have on your
iPad camera roll.
You can import images or photos using Airdrop,
Dropbox, and many other methods.
You can easily save your movie as a video file
and upload it to YouTube or Vimeo.
Cost: Free

Tripod
You will want to invest in a tripod since having
someone hold the iPad and shoot is not such a
great idea. Cost: $23.49

Mount Adapter
A mount adaptor allow you to attach your iPad
to the TriPad. Cost: $9.99

Microphone
Although the iPad Camera includes a
microphone you need to get a lavalier
microphone for better audio. Cost: $19.95

Lights
Lights are helpful to have for good quality video
production Cost: $50.00 – 182.00.

PLANNING

Your Purpose
What is the purpose of the video?
Business or product promo video for
your website.
Connect with your target audience
Help you to sell online as easily as you
can do it in person.

Style
What is your brand?
The video needs to help you build
Know, Like and Trust to create an
authentic experience of you and your
business/product for your website
visitor.

Writing a Script
Keep it short
Stick to less than 60 seconds. It sounds like a
short time until you start to watch it.
Write a script and then start weeding it down.
You don’t have to explain every little thing.
People will get a gestalt and only remember the
high points anyway. So give them the high
points.

Write Your Script
What to Include ( not necessarily in this order)
• Introduce yourself and your business
• Call out major pain point of target user
• Explain how your company provides a most
excellent solution and gives your target user
what they really want or need.
• Call to action letting them know what to do
next.

Scripting the shots
• Chunk up the script so you can be on
camera saying a sentence or two.
• Intersperse those shots with images or
b-roll video with doing voice over that
you can read.
• Find images to use to demonstrate what
you are saying.
Don’t try and memorize it all.

Storyboard Prep
• Divide the script into sections where you plan to be on
camera and where you will do voice over.
• This allows you to film the sections separately so you
can do one or two sentences at a time and then edit
them together.
• You should be on camera when you are introducing
yourself.
• And be on camera at the end when you are making a
call to action.

Final Version of this Storyboard

Storyboard
Clip 1 – The Introduction
What:
Judi on Camera- in front of the wood wall with
the plant.
Text:
“Hi, I’m Judi Knight, . .

Storyboard
Clip 2 – End of the Introduction – Voice over
What:
Insert image of the New Tricks Logo.
Text- Voice Over:
……founder of New Tricks”

Storyboard
Clip 3 -What we do
What:
Judi on Camera in front of the wood wall with the
plant.
Text:
“When you partner with us at New Tricks, we use
our experience in psychology, technology and
design to create a carefully crafted website that
attracts visitors and converts them into clients
online – as well as you do it in person.”

Storyboard
Clip 4 – Address pain points –voice over
What:
Insert slide we created in Powerpoint with text
of this content and our logo.
Text-Voice Over
“We believe that the end result of a redesign
should be to bring you more leads, more
customers and more business.”

Storyboard
Clip 5 - Call to Action
What:
Judi on Camera in front of the wood wall with
the plant.
Text:
“If you’d like to find out how you can use your
website to help get the results you want, click
the button next to this video to schedule a Talk
it Out Consultation Session with me.”

PRODUCTION

Set Up Equipment and Test
• Choose a location, simple clean background
• Set your tripod with iPad attached.
• Set up your lights
• Check your set with the iPad to see if the
background and lighting are right.
• Clip on your microphone and insert the other
end into the iPad. Test the audio.

Set up the Shoot
• Mount the the iPad on the Tripod horizontally.
• Place the tripod and iPad to your arms length
away.
• Put the iPad Camera on Selfie view.
• Adjust yourself in the viewfinder to find the
for best height and angle. For shooting.

Set up the Shoot
• Have your script nearby.
• Before each section of shooting you can look
at the script , get the one or two sentences
memorized and shoot that section.
• Don’t bother with a teleprompter. Your eyes
will give you away.

Shooting
• Be prepared to smile before you start and
before you end each section.
• Turn on the video and look at yourself. Tap
your nose to get a small yellow box, press your
finger on it to focus.
• Look into the camera lense, Smile . . .
Connect… Say that section of your lines.
• Push the button to end the video.

Shooting
• Go through each section of your script.
• You can go ahead and film yourself doing the
voice over sections but you don’t need to
make those look good since you can detach
the video and just use the audio.
• You can also wait and do the voice over later if
you want.
• You can do it all without b-roll if you change
your position in front of the camera for every
other section to help with transitions.

Shoot, Test, Reshoot
• Shoot some footage and then stop and play it
back to make sure the audio is set right and
that the video lights are right and that you and
your background look good.
• Finish shooting all of your clips.
• Check your video clips.

EDITING

Editing in iMovie

Creating a Promo Video using Your iPad and Editing with iMovie for iPad

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