Typography and User Experience in Web Design
Typography - the most often neglected part of the internet sometimes, but arguably one of the most important. Oliver Reichenstein of information Architects once said that "Web Design is 95% Typography." This holds true. Not only is type use to convey information, but it is also used to navigate and perform tasks. This stat is overwhelming to think about considering how little we actually discuss type in our industry. Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
Recommended
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (20)
More from Sara Cannon
More from Sara Cannon (19)
Recently uploaded
Recently uploaded (14)
Typography and User Experience in Web Design
- 2. Sara Cannon Partner & Creative Director at Range http://ran.ge @saracannon ! slideshare.net/saracannon
- 3. WEB DESIGN IS 95% TYPOGRAPHY - OLIVER REICHENSTEIN
- 4. NYTimes
- 6. CNN
- 7. CNN with MIN - min.artequalswork.com
- 8. Craigslist
- 9. Craigslist Redesign Concept by Lance Culbreth
- 11. BAD TYPOGRAPHY = BAD USER EXPERIENCE
- 12. Drudge Report
- 14. Drudge Report
- 15. Drudge Report
- 16. Huffington Post
- 18. Huffington Post
- 19. GOOD TYPOGRAPHY = GOOD USER EXPERIENCE
- 20. Medium
- 21. Medium
- 22. Medium
- 23. nautil.us
- 24. nautil.us
- 25. refinery29.com
- 26. AdAge
- 27. IN COMMUNICATION THE ROLE OF TYPE IN type
- 28. rsq.com
- 30. Moon Camp
- 31. Moon Camp
- 34. theguardian.com/world/interactive/2013/nov/01/ snowden-nsa-files-surveillance-revelations-decoded
- 40. IN NAVIGATION THE ROLE OF TYPE IN type
- 50. IN PREFORMING TASKS THE ROLE OF TYPE IN type
- 53. UserTesting.com
- 62. READABILITY