Tips for small businesses and entrepreneurs for how to create video content on a shoestring budget.

1. Video Creation 101

2. Types of Video
Informational
How-to
Product demo
Humor
Discussion: What kind of video do you envision
creating for your business?

3. Equipment: Digital Video Cameras
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4. Keep it Steady With a Tripod
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5. Optimize Sound With a Microphone
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6. Planning Your Video
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 Length should be < 3 mins
 Outline (“storyboard”) your
beginning, middle and end
 Don’t forget your Call to Action
 To script or not to script
 Assemble people and props
 Kids, pets and weather are
unpredictable

7. Production: Set the Stage
 Find the best light (outdoors is great!)
 Grab a friend to help
 Turn off your house phone
 Do a sound check
 Relax!

8. Filming
 Do as many “takes” as you need
 Film in short segments (large files are hard to manage)
 Shoot more than you think you will need

9. Uploading Video Files
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 Delete unnecessary files before uploading
 Give them their own folders
 Label files whenever possible
 Lots of files? Consider an external hard drive
 Use Dropbox to share files with colleagues

10. Editing Video
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 Free editing tools: iMovie
(Mac), Windows Movie Maker
(PC)
 Simple video snipping on the
iPhone: Splice App
 iPad Video Editing App: Avid
 The big guns: Software such as
Adobe, Sony Vegas

11. Other Video Options
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 Slideshows with photos and video clips (Animoto)
 Screencasts (Jing/Screencast.com)
 Live webcasts (Livestream, Ustream)

12. Making the Most of Your Content
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 Upload it to YouTube
 Optimize your YouTube title
and description
 Embed your video on your
website or blog
 Post your video to social
channels such as Facebook
and Twitter