The document provides guidance on creating informational or how-to videos for businesses. It discusses choosing a video type, using equipment like cameras and microphones, planning the length and storyboard, filming in segments with good lighting and sound, editing videos, and sharing finished videos on platforms like YouTube.

1. Video Creation 101

2. Types of Video
Informational
How-to
Product demo
Humor
Discussion: What kind of video do you envision
creating for your business?

3. Equipment: Digital Video Cameras
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4. Keep it Steady With a Tripod
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5. Optimize Sound With a Microphone
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6. Planning Your Video
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 Length should be < 3 mins
 Outline (“storyboard”) your
beginning, middle and end
 Don’t forget your Call to Action
 To script or not to script
 Assemble people and props
 Kids, pets and weather are
unpredictable

7. Production: Set the Stage
 Find the best light (outdoors is great!)
 Grab a friend to help
 Turn off your house phone
 Do a sound check
 Relax!

8. Filming
 Do as many “takes” as you need
 Film in short segments (large files are hard to manage)
 Shoot more than you think you will need

9. Uploading Video Files
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 Delete unnecessary files before uploading
 Give them their own folders
 Label files whenever possible
 Lots of files? Consider an external hard drive
 Use Dropbox to share files with colleagues

10. Editing Video
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 Free editing tools: iMovie
(Mac), Windows Movie Maker
(PC)
 Simple video snipping on the
iPhone: Splice App
 iPad Video Editing App: Avid
 The big guns: Software such as
Adobe, Sony Vegas

11. Other Video Options
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 Slideshows with photos and video clips (Animoto)
 Screencasts (Jing/Screencast.com)
 Live webcasts (Livestream, Ustream)

12. Making the Most of Your Content
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 Upload it to YouTube
 Optimize your YouTube title
and description
 Embed your video on your
website or blog
 Post your video to social
channels such as Facebook
and Twitter