This document discusses the key components of local SEO: Google business page, citations, reviews, links, and on-site optimization. It provides tips for each component such as claiming your Google business page, asking for reviews, building links through community involvement, and optimizing your website and content for local searchers. Local SEO benefits brick and mortar, service, and home-based businesses by helping potential customers find them through searches on Google and other search engines.

1. Rich Owings
http://localiswhereitsat.com/local-seo-resources/
SEO goes Local
Ask questions!

2. What is local search?
When someone searches to find products
or services in their area
20%
30%

5. Who benefits from local SEO?
Brick and mortar
Service area businesses
Home-based businesses

6. Five components
Google +
CitationsOn-site
Reviews Links

7. Five components
Define
Tips
WordPress

8. Five components
Google business page

9. Google business page
AKA
Google + Local
Google My Business
Google.com/business

14. Tips
Claim it at google.com/business
Verify ownership
Fill in your profile
Choose one category
Don’t keyword stuff
One Google+ page per location
Hide your address

15. Tips

16. Tips

17. On your website
Name, address, phone number (NAP) in text
828
City, State, business name and main service in title tag

19. Five components
Google business page
Citations

20. Citations

21. Tips
Claim them
Consistency of NAP
Fill them out thoroughly
Informal citations
Local Niche National

22. Tips

23. On your website
NAP in text

24. Five components
Google business page
Citations
Reviews

26. Tips
Ask for them!
Five is the magic number

28. On your website
MyWebsite.com/reviews
Google Places reviews plugin

29. On your website

30. Five components
Google business page
Citations
Reviews
Links

31. Links
http://yoursite.com

32. Tips
Discounts
Alumni associations
MeetUp groups
Partners / suppliers
Nonprofits
COC/BBB
Outreach

33. On your website
Great content
Share your knowledge
Blog

34. Five components
Google business page
Citations
Reviews
Links
On-site

35. Website
In addition to regular SEO (keywords, content, etc.)
City, State, business name and main service in title tag
NAP in text on every page
Single domain

36. Website
Prominent contact info
Clickable phone number
Hours of operation
Useful info/FAQs

37. Website
Location page
Embedded Google Map
Directions
Text about location

38. Website
Mobile
Mobile optimized
Mobile first
50% of all organic search

39. Website
Mobile

40. Blogging
Fresh content
User interaction signals
External links
Latch onto stories in the news
Great for feeding social

41. Five components
Google +
CitationsOn-site
Reviews Links

42. Rich Owings
http://localiswhereitsat.com
rich@localiswhereitsat.com
Twitter: @richowings
http://localiswhereitsat.com/local-seo-resources/