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SEO goes Local
This document discusses the key components of local SEO: Google business page, citations, reviews, links, and on-site optimization. It provides tips for each component such as claiming your Google business page, asking for reviews, building links through community involvement, and optimizing your website and content for local searchers. Local SEO benefits brick and mortar, service, and home-based businesses by helping potential customers find them through searches on Google and other search engines.
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SEO goes Local
- 1. Rich Owings http://localiswhereitsat.com/local-seo-resources/ SEO goesLocal Ask questions!
- 2. What is localsearch? When someone searches to find products or services in their area 20% 30%
- 5. Who benefits fromlocal SEO? Brick and mortar Service area businesses Home-based businesses
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- 9. Google business page AKA Google+ Local Google My Business Google.com/business
- 14. Tips Claim itat google.com/business Verify ownership Fill in your profile Choose one category Don’t keyword stuff One Google+ page per location Hide your address
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- 17. On your website Name,address, phone number (NAP) in text 828 City, State, business name and main service in title tag
- 19. Five components Google businesspage Citations
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- 21. Tips Claim them Consistency ofNAP Fill them out thoroughly Informal citations Local Niche National
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- 23. On your website NAPin text
- 24. Five components Google businesspage Citations Reviews
- 26. Tips Ask for them! Fiveis the magic number
- 28. On your website MyWebsite.com/reviews GooglePlaces reviews plugin
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- 30. Five components Google businesspage Citations Reviews Links
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- 32. Tips Discounts Alumni associations MeetUp groups Partners/ suppliers Nonprofits COC/BBB Outreach
- 33. On your website Greatcontent Share your knowledge Blog
- 34. Five components Google businesspage Citations Reviews Links On-site
- 35. Website In addition toregular SEO (keywords, content, etc.) City, State, business name and main service in title tag NAP in text on every page Single domain
- 36. Website Prominent contact info Clickablephone number Hours of operation Useful info/FAQs
- 37. Website Location page Embedded GoogleMap Directions Text about location
- 38. Website Mobile Mobile optimized Mobile first 50%of all organic search
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- 40. Blogging Fresh content User interactionsignals External links Latch onto stories in the news Great for feeding social
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