The document provides tips for creating effective videos, including determining your message and audience, developing a script, filming quality video footage, editing the footage together, and adding appropriate graphics, music, and titles. It also lists free and low-cost video editing software options and emphasizes keeping videos concise while telling a clear story through images and sound.

1. The Power of Images

6. The Brian Shipman Theory of Video:
“A little video, plus a little audio, and
before you know it we’ve got a story!”

8.  Me…….
 You probably know my wife.
Sometimes she claims to know
me

9. “I don’t know why you help with
videos and do them for free. It
really makes it difficult for those of
us who need to charge for our
services…….”

10.  Program – Explains your mission
and group
 Event – Feature upcoming and past
events to create interest
 Fundraising – Why you need funds
and how they’re used
 Impact – Examples of how your
group has made a difference - POV

11.  Concept – What is your message and
who is your target audience?
 What tools and options do you have?
 Do you have any budget? Discs and
other items still cost a little
 How will you deliver your message?
Broadcast PSA, appearances at civic
groups, special event, person-to-person,
internet, delivered DVD……..

12.  Look within your agency and Board
 Schools – Kids know how it all
works. Some need community
service projects.
 Broadcast groups and agencies
 Your family
 You!

13.  Determine mission & develop a
script
 Shelf life. How long will you keep it?
 Who will deliver? Who’s your
talent?
 Stick to your message
 Keep it simple yet interesting

14.  What is the goal?
 Think of who your audience and
delivery method is
 Conversationally & within time
 Tell a story. Beginning, middle, end.
 Data & graphics
 “In their own words.”
 The “Call to action.”

15.  Keep it short. 5 - 7minutes is long
enough (But consider who your
audience is and platform.)
 Have others read and review. Make
changes and be open to suggestions
 Finalize and read again for timing

16.  Technological advances
 Smaller cameras
 Phones and Flip video
 Digital SLR cameras
 Editing on computers
 Sharing your production

17.  Audience and delivery method
 Determine your topic and content
 Develop script
 Locate talent or voice work
 Write script or important points on que
cards or possibly a computer.
 Rehearse and refine

18.  Rehearse until they feel comfortable
 Make script changes as you go along
 Some wording may not make sense or
may cause problems for talent. Be flexible
 Make the talent comfortable
 Have them properly attired and framed
well
 Can you hear them?

19.  Determine location and make sure it’s
available. Is it appropriate for content?
 No distractions
 Look at the background. Clutter, strange
things behind talent. Unnecessary
movements
 Frame them and position camera
correctly
 Use the cameras monitor or external one
 Moving shot? Practice!

20. 1. Make it louder
2. Make it brighter

21.  Limit distractions. If you can hear it, it
will be on the recording
 Microphones – Use one if possible. If not
limit the distracting sounds and speak up
 Monitor the audio. Headphone or
speaker? Record & playback

22.  Record voice track separately in a quiet
setting
 Don’t overuse music
 Check levels

23.  Use a tripod to stabilize the camera
 If it looks shaky when you shoot it, it
will be shaky when you edit
 Shot composition
 Avoid windows and back-lit situations
 Look at the setting in your viewfinder
or a monitor
 Adjust and move what you don’t like

24.  Interviews
 Be at same level as the interview
 Have interviewer sit to the side of the
camera. Even if it’s the operator.
 Remember shot composition and distractions
 Make them look good
 Adjust clothing, hair, etc.
 Framing and talent issues
 Leave headroom
 Crop the shot to look pleasing
 Eye-level with talent

25.  On Camera Talent Segments
 Do run-through shoots on camera
 Record them. One of them might be the best
one. They also make for blooper material. 
 Identify the take you liked. Hand, paper,
something to make it recognizable.

26.  Plan ahead for editing
 Know what video you need to have
 Write to your video if possible
 Pans & Zooms
 Avoid if possible or limit.
 If there are repetitive actions, Shoot a sequence
 Overshoot-”Better safe than sorry”
 It’s better to have too much than not enough
 You won’t need all of it
 Keep the camera rolling after the shot is over to help
with editing

27.  Platforms
 Mac or PC
 System Requirements
 Digitizing for work
 Storage
 Use separate drive if possible. Video can be a
“memory hog.”

28. FREE VIDEO SOFTWARE
VideoSpirit Pro AoA Video Joiner
Nero Multimedia Suite 11 DebugMode Wax
CyberLink PowerDirector Zwei-Stein
VideoPad Video Editor Avidemux
Apple
i Movie

29. CyberLink PowerDirector

30. Apple iMovie

31. Windows MovieMaker
Video Audio

32. Apple Final Cut Pro

33.  Minimize effects if used. They can be
distracting
 Have names and titles spelled correctly

34.  Photos: Use in place of or to enhance video.
 Stock footage and images. Check for copyrights
and credit requests.