The document provides instructions for scripting and shooting a short promotional video. It recommends chunking the script into short segments where the speaker is on camera saying a line or two and then using b-roll footage or images for voiceovers. A storyboard should divide scenes into what will be filmed on camera versus voiceover. Key points are to introduce yourself on camera and make the call to action on camera. It then gives directions for setting up equipment, testing audio and video quality, shooting each script segment, and checking footage.

1. Scripting and Shooting
A Short Promo Video
Judi Knight, New Tricks
@judiknight http://newtricks.com 2

2. Scripting the shots
• Chunk up the script so you can be on
camera saying a sentence or two.
• Intersperse those shots with images or
b-roll video with doing voice over that
you can read.
• Find images to use to demonstrate what
you are saying.
Don’t try and memorize it all.
@judiknight http://newtricks.com 3

3. Storyboard Prep
• Divide the script into sections where you plan to be on
camera and where you will do voice over.
• This allows you to film the sections separately so you
can do one or two sentences at a time and then edit
them together.
• You should be on camera when you are introducing
yourself.
• And be on camera at the end when you are making a
call to action.
@judiknight http://newtricks.com 4

4. Storyboard - 1
The Introduction
What:
Judi on Camera- in front of the wood wall with
the plant.
Text:
“Hi, I’m Judi Knight, . . Founder of New Tricks”
@judiknight http://newtricks.com 5

5. Storyboard - 2
Ending of Introduction – Voice over Image
What:
Insert image of the New Tricks Logo.
Text- Voice Over Recorded in Storyboard 1:
……founder of New Tricks”
@judiknight http://newtricks.com 6

6. Storyboard - 3
What we do
What:
Judi on Camera in front of the wood wall with the
plant.
Text:
“When you partner with us at New Tricks, we use
our experience in psychology, technology and
design to create a carefully crafted website that
attracts visitors and converts them into clients
online – as well as you do it in person.”
@judiknight http://newtricks.com 7

7. Storyboard - 4
Address Clients’ Pain Point
What:
Insert slide we created in Powerpoint with text
of this content and our logo.
Text-Voice Over
“We believe that the end result of a redesign
should be to bring you more leads, more
customers and more business.”
@judiknight http://newtricks.com 8

8. Storyboard - 5
Call to Action
What:
Judi on Camera in front of the wood wall with
the plant.
Text:
“If you’d like to find out how you can use your
website to help get the results you want, click
the button next to this video to schedule a Talk
it Out Consultation Session with me.”
@judiknight http://newtricks.com 9

9. PRODUCTION
@judiknight http://newtricks.com 10

10. Set Up Equipment and Test
• Choose a location, simple clean background
• Set your tripod with iPad attached.
• Set up your lights
• Check your set with the iPad to see if the
background and lighting are right.
• Clip on your microphone and insert the other
end into the iPad. Test the audio.
@judiknight http://newtricks.com 11

11. Set up the Shoot
• Mount the the iPad on the Tripod horizontally.
• Place the tripod and iPad to your arms length
away.
• Put the iPad Camera on Selfie view.
• Adjust yourself in the viewfinder to find the
for best height and angle. For shooting.
@judiknight http://newtricks.com 12

12. Set up the Shoot
• Have your script nearby.
• Before each section of shooting you can look
at the script , get the one or two sentences
memorized and shoot that section.
• Don’t bother with a teleprompter. Your eyes
will give you away.
@judiknight http://newtricks.com 13

13. Shooting
• Be prepared to smile before you start and
before you end each section.
• Turn on the video and look at yourself. Tap
your nose to get a small yellow box, press your
finger on it to focus.
• Look into the camera lense, Smile . . .
Connect… Say that section of your lines.
• Push the button to end the video.
@judiknight http://newtricks.com 14

14. Shooting
• Go through each section of your script.
• You can go ahead and film yourself doing the
voice over sections but you don’t need to
make those look good since you can detach
the video and just use the audio.
• You can also wait and do the voice over later if
you want.
@judiknight http://newtricks.com 15

15. Shoot, Test, Reshoot
• Shoot some footage and then stop and play it
back to make sure the audio is set right and
that the video lights are right and that you and
your background look good.
• Finish shooting all of your clips.
• Check your video clips.
@judiknight http://newtricks.com 16