Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Wilmington 2...Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
The Small Business Strikes Back: A WordPress StoryKyle Laverty
For the non-digital small businesses interested in utilizing WordPress, things can be a bit daunting at first. I'm here to give you the low-down on jumping into WordPress as a small business. Where to begin and how to take your business up a notch using WordPress, from concept to installation and choosing a theme (and plugins).
Takeaways:
1. Starting your WordPress Journey (design, installation and setup)
2. Choosing a theme and plugins
3. Writing your first blog post
4. Basic marketing and SEO to get started
5. Staying consistent and thinking about the future
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Wilmington 2...Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
The Small Business Strikes Back: A WordPress StoryKyle Laverty
For the non-digital small businesses interested in utilizing WordPress, things can be a bit daunting at first. I'm here to give you the low-down on jumping into WordPress as a small business. Where to begin and how to take your business up a notch using WordPress, from concept to installation and choosing a theme (and plugins).
Takeaways:
1. Starting your WordPress Journey (design, installation and setup)
2. Choosing a theme and plugins
3. Writing your first blog post
4. Basic marketing and SEO to get started
5. Staying consistent and thinking about the future
Should I DIY or BUY a new WordPress website? Jennifer Novak
St Pete WordPress Meetup group 6/21/18
Should I hire a Designer/Developer to build my website versus doing it myself? It depends!
We will touch on basics you need to know, such as:
• Do you need to outsource building your website?
• Resources for learning WordPress.
• Overview of steps to building a website.
• Determining the goals for your website.
• What to look for in a web designer/developer.
You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you.
Featured Speakers Elaine Simmons & Jennifer Novak:
Elaine creates mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. (http://elainesimmonsdesign.com).
Jennifer currently does digital marketing including social media, AdWords, e-mail marketing and, of course, building and managing WordPress websites. (http://nextrise.co)
How to Hire a Web Professional [Web Visions Portland 2012]Aaron Gustafson
Hiring someone to build or work on your website is extremely tough, especially if you don’t grok code (or even recognize “grok” as a word). How can you tell a solid web professional from a mediocre or bad one when you don’t know a whole lot about what they do?
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
Web Dev 101 for Journalists is aimed at helping people who want to do news and community information projects online understand how to find and work with a coder, think through their site, and launch it.
These slides were originally given at the Knight Digital Media Center Boot Camp. Video of this and other presentations, handouts, and other resources are available at http://bit.ly/KDMCBootcamp .
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Should I DIY or BUY a new WordPress website? Jennifer Novak
St Pete WordPress Meetup group 6/21/18
Should I hire a Designer/Developer to build my website versus doing it myself? It depends!
We will touch on basics you need to know, such as:
• Do you need to outsource building your website?
• Resources for learning WordPress.
• Overview of steps to building a website.
• Determining the goals for your website.
• What to look for in a web designer/developer.
You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you.
Featured Speakers Elaine Simmons & Jennifer Novak:
Elaine creates mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. (http://elainesimmonsdesign.com).
Jennifer currently does digital marketing including social media, AdWords, e-mail marketing and, of course, building and managing WordPress websites. (http://nextrise.co)
How to Hire a Web Professional [Web Visions Portland 2012]Aaron Gustafson
Hiring someone to build or work on your website is extremely tough, especially if you don’t grok code (or even recognize “grok” as a word). How can you tell a solid web professional from a mediocre or bad one when you don’t know a whole lot about what they do?
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
Web Dev 101 for Journalists is aimed at helping people who want to do news and community information projects online understand how to find and work with a coder, think through their site, and launch it.
These slides were originally given at the Knight Digital Media Center Boot Camp. Video of this and other presentations, handouts, and other resources are available at http://bit.ly/KDMCBootcamp .
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Introduction of the different phases involved in the website development process and the job roles and responsibilities of the different professionals involved in the company. Role of a web design and development company in India in this entire process.
Top 10 Things To Do If You Want To Get Fired Over A WordPress ProjectWilliam Bergmann
A rundown of 10 of the most common ways to wreck a WordPress project, along with tips to avoid them for Project Managers on both the Client and Agency side.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
The March offering for TechTuesday, the monthly romp through the world of nonprofit technology presented by Trish Perkins of HandyCapable Network for members of the Guilford Nonprofit Consortium...and others.
Designer As Founder: Class One Intro to Lean Startup & Business Model GenerationChristina Wodtke
I've begun teaching a class at CCA called Designer as Founder. Having made that transition myself, and with the rise of The Designer Fund and designer as key advantage being touted by folks like 500 startups, it's time for designers to become full partners in the relationship with engineers and business folks. Thus I'm teaching using the Lean Launchpad as a base. This is the first of what will be a series. This class is VERY lecture-light, so see blog posts on eleganthack.com for full information.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
Similar to Seven Core Competency Framework of a WordPress Pro (20)
These slides demonstrate a storyboard for a presentation of how to create a Promo video using iPad and iMovie for iPad.
The entire presentation will be available July 29th 2015 at http://newtricks.com/making-promo-videos-with-imovie-for- ipad-the-easy-way/
Creating a Promo Video using Your iPad and Editing with iMovie for iPadNew Tricks
How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.
WordPress Goodness for Food Bloggers: Food and Wine Conference 2014New Tricks
Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.New Tricks
A Short history of WordPress.org and WordPress.com and why so many people contribute to this Open Source community. It is more than a software platform, it is a life changing movement.
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Why use WordPress, the difference in WordPress.com and .org. The difference in posts and pages, the importance posts and categories, how to choose a theme. How to find hlep with WOrdPress
A beginners guide to choosing a WordPress theme. Learn about factors that matter in choosing a theme. Get recommendations for different themes for different purposes taking into account your skills and background.
Creative freelancers are passionate about what we do and spend a lot of time making other people's businesses look great, but sometimes we are not as good about focusing on our own businesses.
- Learn my secrets of attracting plenty of the exact kind of clients that I want to work with and how you can do this too.
-Find out why a WordPress website is the most important thing you can have for social media marketing.
-Three strategies to migrate your existing site to a WordPress site.
-Why blogging is not what you think it is.
-The three most important things on your site for converting visitors into clients.
-How to have free and easy Search Engine Optimization to increase your traffic.
-How to make it easy for people to hire you.
I am passionate about helping you discover how to get your businesses rocking. I hope you can join us on Thursday night.
It may be that you know what to do and are not doing those things, but with all the new technology and the way the Internet is changing the way people find people to do work for them, it may be that you need to cut through all of the haze and hype, and have someone tell you how all of this technology actually works together to help you powerfully connect with the people seeking your services.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
2. +
Hi, I’m Judi Knight
@judiknight
Serial Entrepreneur: Ph.D. Clinical Psychologist, CEO of Medical Records
Software Company and Real Estate Developer
Founder and Creative Director of a WordPress Web Design Agency, New
Tricks
Organizer of the WordPress User’s Meetup Group with 3,000+ members
Lead Organizer of WordCamp Atlanta for five years.
Speaker at WordCamps across the country including WordCamp
US and Keynote speaker
3. +
BEFORE WE START
B Turn off your phone, close
your other tabs, and get rid
of any distractions!
4. +
What’s Going to Happen Tonight
• 5-minute intro
• 45-minute training
• 10 minutes to tell you about something I’ve created just
for you
• 15-minute Q and A Session
• I invite you to stay till the end of Q&A when I’m going to
give you a free but valuable gift - that’ll change the way
you do business!
5. +
What I’m Going To Teach You
• Why it’s so easy to get stuck on the path to
becoming a WordPress Pro.
• The Seven Core Competency areas you must
know to succeed in this field.
6. +
TELL ME IN THE CHAT
Are you a current or aspiring WordPress web
designer or developer?
8. +
TELL ME IN THE CHAT
Your website projects end up spiraling out of
control, costing you time and money. But you
don’t know how to stop it from happening again.
12. +
TELL ME IN THE CHAT
You’ve tried going to WP Meetups and attending
WordCamps to develop your skills but it’s not
enough and you’re frustrated.
13. +
AM I CLAIRVOYANT?
No. I’ve been right where you are now,
and I didn’t like it at all!
So listen the bio I shared with you is every bit true but it
wasn’t the full story. Here’s the inside scoop:
14. +
Hi, I’m Judi Knight
The back story. . .
In 2000, I got a divorce and left the family owned software company
selling my shares to my ex-husband.
I let my psychology license go so wouldn’t ever “fall back” on doing
psychotherapy because I could.
I went into commercial real estate development designing and building
loft projects - which I loved.
In the mid-2000’s I saw the writing on the wall about the coming real
estate crash. I built a simple WordPress website to sell my properties.
It worked, but I didn’t get the prices for them that I had anticipated. I
knew I was going to need to get a job and I had no idea what I was
going to do.
15. +
HOW I BECAME AN “ACCIDENTAL” WORDPRESS
DESIGNER
I was sitting in my friend’s coffee shop, doling out advice to friends about starting their new business with
a WordPress website.
Other people overheard these conversations and asked for my card. I’d say, “I don’t have a card.” They’d
say, “I don’t care. I want to work with you.”
I’d say, “But, I don’t have a business.”
This kept happening until I realized. . .
16. +
THIS IS WHAT’S NEXT FOR ME!
I’d found my new career.
WordPress Web Design combined my skills in psychology, technology and design.
The very first site I got paid for, I thought was SO great that I wanted to submit it to the WordPress.org
Showcase. I had no idea how far my skill set was from being in that Showcase.
Little did I know how much I didn’t know, or . . . how hard this path was going to be.
But it makes sense now. . .
18. +
Web Designer’s Learning Curve
Unconscious Incompetence
You Don't Know What You Don't Know
You’ve made a website or two and are proud and
excited about what you’ve accomplished.
But, you have no way to accurately judge the
quality and don’t know how far you are from doing
good work.
You like web design and think this would be a great
way to make a living working for yourself.
19. +
Web Designer’s Learning Curve
Conscious Competence Model
Me after several client websites
Me after my first client website
20. +
Web Designer’s Learning Curve
Conscious Incompetence
You Know How Much You Don't Know
You’ve been building websites and are starting to
realize it’s not as easy as you thought it would be.
You start to get discouraged because it’s hard to
deal with the anxiety that comes from being
confronted by yet one more thing you don't know.
You wish you had a systematic process for learning
and a way to get feedback from experts when you
need it.
22. +
Web Designer’s Learning Curve
Pro Competence
You Know What You Know
You know what you’re doing, but it takes a lot of
effort as you continue to learn.
When you complete a project, you’re confident in
the quality of your work.
You’re charging a decent rate.
Your clients are happy with the results you achieve
and they refer others to you.
PRO
24. +
Web Designer’s Learning Curve
Unconscious Competence
You Just Know
Creating effective websites has become second
nature.
You’re a confident expert in your field and sought-
after for the quality of your work.
You’re able to push the envelope of design and
development.
You’re a teacher and role model.
27. +
Conscious Incompetence
Three Options:
1. Teach yourself over time, which is difficult if you don’t know what you don’t know.
2. Give up and quit because it’s too uncomfortable being a beginner.
3. Find a teacher who has a method and a curriculum.
28. +
The Challenge to Becoming a WP Pro is:
• WordPress Meetups and WordCamps – love ‘em but they aren’t enough.
• There hasn’t been a systematic foundation in everything you need to know to move through
conscious incompetence to the conscious competence stage that we so desperately desire. There
are Freelancing courses, Coding Courses, and even WordPress Courses but they’re still not enough
to provide a solid foundation.
• You need a teacher and a comprehensive curriculum but it hasn’t existed.
29. +
How Do I Know This?
• Rapid-Fire Website Critiques at WordCamps around the country
• I encountered countless, frustrated web designers and developers stuck in what I now know was
Stage Two in the Learning Curve
• It made me really sad since I saw no easy path for them to become competent pros.
30. +
Necessity is the Mother of Invention
• I asked myself, “What would the path need to consist of?”
• I Identified seven core competencies that every designer or developer needs to have under their
belts to become a pro.
• I’m going to tell you about them now.
33. SPECIAL GIFT FOR STAYING THROUGH TO THE END
Stick Around Until The End And Get Our Free Website Pricing Course
34. CORE COMPETENCY
2. USER EXPERIENCE
& USABILITY
• Build Instant Expertise. Follow the latest
research on how people use websites, what
they like and don’t like, and what works and
what doesn’t.
• Arm yourself with data on best practices for
readability, navigation, scrolling, parallax,
moving parts and pieces, stock images,
sidebars, footers, opt-ins, contact pages.
about pages, etc.
35. CORE COMPETENCY
3. DESIGN SKILLS
• Web-Specific Design
• Branding, Logos and Graphics
• Color, Typography, White Space
• Website Image Selection and Use
• Page Design Elements
• Long-Form Sales Page Design
38. CORE COMPETENCY
5. MESSAGING &
CONTENT
• Content Audits: culling, adding &
reorganization of website content.
• Information Architecture. What type content
page or posts are needed. How to
categorize and display to make it accessible
to visitors.
• Writing for the Web - How to insure your
content is readable and engaging.
• Home Page Content -Telling the brand story
in a way that resonates with the client’s
ideal customer.
40. CORE COMPETENCY
6. WORDPRESS SKILLS
• Installing and Configuring WordPress
• Know all WordPress functionality
• Pages, Posts, Custom Post-Types
• How to install and troubleshoot themes and
plugins
• Know WordPress under-the-hood - files
• How to choose and test plugins
• Choose a Theme Framework and learn it
inside and out.
• E-commerce, Real Estate, Portfolios
41. CORE COMPETENCY
7. TECHNICAL SKILLS
• Domain Registrars and Web Hosts
• DNS, A Records, MX Records
• Site Migration Methods
• Backing Up WP Files and Databases
• Updating Plugins and WP Versions
• Troubleshooting Techniques
• Using 301 Redirects to Preserve SEO of Old Site
• Improving Speed and Performance
42. +
7 Core Competency Areas
of a Pro Web Designer
Develop a Strong Foundation and Become a True Professional
43. +
You Don’t Have to Do It All. But You Do Have to Know
What to Do!
If you’re building websites as a freelancer, no matter what your background: technician,
web designer or developer, you’ll have to have a foundation in all of these seven
competency areas.
Even If you don’t have a particular skill or ability, you’ll have to know enough about each
competency area so you can effectively manage your projects and hire the right
professionals to do what you can’t or would prefer not to do.
44. + TELL ME IN THE CHAT
Can You See Why You’ve Been Stuck?
45. +
Can You See. . .
• For anyone in Stage 2, Conscious Incompetence it’s not your fault - It’s a normal and
uncomfortable part of learning any new skill.
• The longer you stay in Phase 2, trying to learn everything yourself, without a path and a guide,
the higher the likelihood you’re going to get frustrated and quit.
• Can you see how this Conscious Competence stage would be so much easier to traverse if
there was a proven path to follow?
• Tell me in the chat.
46. +
If you’re in Stage 2, you’re in luck. . .
I’ve created a tested path you can follow that provides the foundation you need, with group and
individual coaching. By the end of this 90-day, online adventure, you’ll be able to price, close,
build, and deliver effective websites and be well on your way to having a successful career.
47. +
A Tested, Systematic Path to Pro
The Mastery Course has been strategically organized to provide you a solid foundation across the Seven
Core Competency Framework,
You’ll learn everything you need to price, close, build, and deliver effective websites for clients who
appreciate your expertise and compensate you for the value of your work.
During the course, you’ll put what you’re learning into practice, step-by-step. While following the course
curriculum, you’ll niche, brand, design, build, and launch your own effective, professional website ( or
build one for a client, friend, or organization). Achieving that alone is more than worth the cost of the
course.
48. + 4 Month Online Course Includes:
Ten Modules with 5-9 Lessons in Each
30-Day Money Back Guarantee
Module 1: Foundation
Module 2: Niche and Branding
Module 3: Technical Expertise
Module 4: Website Content
Module 5: Themes and Plugins
Module 6: Designing Your Website
Module 7: Content Marketing
Module 8: Attract and Close Clients
Module 9: User Testing, SEO and Analytics
Module 10: Security, Launch and Maintenance
49. + Weekly Group Coaching Sessions
Oh Great!
This is so helpful!
50. + Three Individual Sessions at Milestones
30-Day Money Back Guarantee
I’m Glad I Could Get This
Feedback Session On My
Website Design.
51. + Slack Group For Peer Support, Sharing
Resources and Feedback
52. +
APPLY FOR NEXT SESSION!
This is the only course of its kind that gives you what
you need to traverse the dangerous waters to
becoming a competent professional.
It’s the course wish I could have taken all those years
ago. I’m happy to be able to offer it to you now.
Apply to see if it’s for you:
https://tinyurl.com/masterycourse2018
Now these bullets look pretty snazzy. Don’t they. But Stay tuned. I’ll be telling you some tails from the dark side later.
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
Ashley
The four stages of competence Noel Burch in the 1970s
Unconscious incompetence The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage.[2] The length of time an individual spends in this stage depends on the strength of the stimulus to learn.[3]
Conscious incompetence Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.[4]
Conscious competence The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.[3]
Unconscious competence The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
The four stages of competence Noel Burch in the 1970s
Unconscious incompetence The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage.[2] The length of time an individual spends in this stage depends on the strength of the stimulus to learn.[3]
Conscious incompetence Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.[4]
Conscious competence The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.[3]
Unconscious competence The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
The four stages of competence Noel Burch in the 1970s
Unconscious incompetence The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage.[2] The length of time an individual spends in this stage depends on the strength of the stimulus to learn.[3]
Conscious incompetence Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.[4]
Conscious competence The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.[3]
Unconscious competence The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
The four stages of competence Noel Burch in the 1970s
Unconscious incompetence The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage.[2] The length of time an individual spends in this stage depends on the strength of the stimulus to learn.[3]
Conscious incompetence Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.[4]
Conscious competence The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.[3]
Unconscious competence The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
Listen, This is number one for a reason, If you don’t have these skills you don’t have a business.
So hang around till the end and a I’m going to give everyone access to Pricing Websites Like a Pro and the Website Cost Estimator.
So hang around till the end and a I’m going to give everyone access to Pricing Websites Like a Pro and the Website Cost Estimator.
# two is you have to come off as a confident expert. The quickest way to not only sound like an expert but actually be one is to stay up on user experience research.
In my webinar next Monday what elements go into a good home page design and doing some evaluations of some of your websites so be sure you show up next Monday and send me your url if you want an opportunity to have your website reviewd,
This is the place that separated effective from no effecrtive websites. where you are going to offer value added over a brochure style website. Knowing what goes into creating an effective website you can share that with your client so they can bring in more leads more customers and more business. Those clients who expect their websites to be effective will pay triple the fee.
We’re going to go over this next Monday about the content on the home page and you’ll see very specifically how it all plays out.
We’ll talk about this in detail tomorrow, in the webinar, The biggest Mistake of Broke Web Designers. But for now, just know that if you’re spending a lot of time chasing after the perfect theme your watsing time and losing money and you won’t have time left to create effective websites.
Developing skills in these seven core competency areas will provide you with the competence and confidence you need in order to transform your ability to attract clients, charge them going rates and build client effective websites that will work to grow their businesses.
Developing skills in these seven core competency areas will provide you with the competence and confidence you need in order to transform your ability to attract clients, charge them going rates and build client effective websites that will work to grow their businesses.