The document summarizes a presentation on leveraging social media to serve health organizations' missions. The presentation covered: - An introduction and overview of the "networked health organization" framework. - Themes on developing a social culture within the organization and prioritizing simplicity. - How organizations can learn from mistakes in using social media. The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.