This document provides guidance on assessing and measuring an organization's online audience and engagement across various digital platforms.
It begins by outlining metrics to evaluate a website's audience size, how visitors find the site, popular pages and content, geographic locations of visitors, and engagement levels. It then discusses evaluating email lists, including size, growth, delivery and engagement rates. Metrics for Facebook, Twitter and YouTube audiences and engagement are also outlined.
Benchmark data is presented for various metrics like email open rates, Facebook fan growth and engagement. Tools for measuring different online channels are also listed. The document concludes by providing examples for using social media to take online action, such as adding an email signup form to a Facebook page or using has
A comprehensive guide to link building1702 Digital
Link building is simply the process of getting links to your websites (or what we call inbound links/backlinks) from other websites, in order to improve search engine rankings.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
How to Use Online Marketing for FundraisingWO Strategies
The document provides guidance on online marketing strategies to convert prospects into donors. It discusses optimizing websites and social media profiles for natural prospect acquisition. It then covers using paid media like search ads and list relationships for paid acquisition. Tools like email testing and landing page optimization are recommended to convert acquired prospects into newsletter subscribers. Finally, personalized communications and engaging content are suggested to convert subscribers into donors.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
SEO involves optimizing websites for search engines through on-page and off-page techniques. On-page SEO focuses on internal elements like titles, descriptions and content while off-page SEO involves external links, social media and link building. Getting natural, relevant links from authoritative sources is important for rankings. While link building was exploited in black hat SEO, Google now focuses on quality over quantity and punishes manipulative practices.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
This document provides an overview of internal and external linking strategies for SEO. It discusses the importance of internal linking for crawling, sending traffic to older posts, and establishing an information hierarchy. It also covers types of external links like authority and directory links. The document compares link analysis tools and discusses best practices for internal and external link structures. It explains concepts like domain authority, page rank, and the Google Penguin update which aims to penalize spammy linking. Overall, the document is a guide for developing effective internal and external linking strategies for search engine optimization.
SEO (search engine optimization) refers to techniques used to improve a website's visibility and rankings in search engines. On-page SEO involves optimizing on-site elements like titles, URLs, content, and images. Off-page SEO refers to activities outside the website like link building, social media marketing, and social bookmarking. Getting high-quality links from other relevant sites can help increase rankings and page authority. Common links that naturally reference good content are most valuable to search engines, while manipulated or unnatural links can hurt a site.
A comprehensive guide to link building1702 Digital
Link building is simply the process of getting links to your websites (or what we call inbound links/backlinks) from other websites, in order to improve search engine rankings.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
How to Use Online Marketing for FundraisingWO Strategies
The document provides guidance on online marketing strategies to convert prospects into donors. It discusses optimizing websites and social media profiles for natural prospect acquisition. It then covers using paid media like search ads and list relationships for paid acquisition. Tools like email testing and landing page optimization are recommended to convert acquired prospects into newsletter subscribers. Finally, personalized communications and engaging content are suggested to convert subscribers into donors.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
SEO involves optimizing websites for search engines through on-page and off-page techniques. On-page SEO focuses on internal elements like titles, descriptions and content while off-page SEO involves external links, social media and link building. Getting natural, relevant links from authoritative sources is important for rankings. While link building was exploited in black hat SEO, Google now focuses on quality over quantity and punishes manipulative practices.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
This document provides an overview of internal and external linking strategies for SEO. It discusses the importance of internal linking for crawling, sending traffic to older posts, and establishing an information hierarchy. It also covers types of external links like authority and directory links. The document compares link analysis tools and discusses best practices for internal and external link structures. It explains concepts like domain authority, page rank, and the Google Penguin update which aims to penalize spammy linking. Overall, the document is a guide for developing effective internal and external linking strategies for search engine optimization.
SEO (search engine optimization) refers to techniques used to improve a website's visibility and rankings in search engines. On-page SEO involves optimizing on-site elements like titles, URLs, content, and images. Off-page SEO refers to activities outside the website like link building, social media marketing, and social bookmarking. Getting high-quality links from other relevant sites can help increase rankings and page authority. Common links that naturally reference good content are most valuable to search engines, while manipulated or unnatural links can hurt a site.
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
SEO involves optimizing a website to speak to search engines in a way that provides information about the site and aims to improve rankings. On-page SEO refers to on-site elements like titles, URLs, and content that can be optimized. Off-page SEO involves outside activities like link building, social media marketing, and social bookmarking. While link building is the most popular off-page technique, the quality of links matters more than quantity, and natural links from trusted sources are most valuable. Both on-page and off-page optimization are important for a successful SEO strategy.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
This document provides information on various search engine optimization (SEO) techniques and terms. It discusses link building methods like article submission, directory submission, social bookmarking, blog commenting, and press releases. It also covers other SEO topics like paid links, deep linking, do follow vs no follow links, RSS feeds, internal vs external links, and more. The goal of most of these techniques is to build relevant, high quality backlinks to improve a website's rankings and visibility.
The document outlines 12 ways to increase website traffic: 1) Commenting on popular blogs and articles to drive traffic; 2) Participating in forums related to the site's niche and including a signature link; 3) Submitting quality content at regular intervals to get better search engine optimization and ongoing followers. Some other methods include social bookmarking, article submission, mailing lists, free advertising forums, link exchanges, advertisements, and submitting the site to search engines. The overall goal is to engage with relevant online communities and content to promote the site and build an audience.
SEO has an ugly side and a useful side. The useful side is about best practices, great content, and semantic HTML. This presentation was developed for the PMC's Beast Bloggers Camp 2 in Oakland, October 2009.
This document provides an introduction to search engine optimization (SEO). It discusses the goal of SEO as increasing website traffic through higher search engine rankings. Both on-page and off-page optimization techniques are covered. Specific optimization strategies are outlined for Google, Yahoo, and MSN, focusing on factors like backlinks, content, site structure and link aging.
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
Off-page SEO refers to activities done outside of one's own website to improve search engine rankings, such as social media engagement, social bookmarking, forum posting, blog commenting, article submission, question & answer participation, video sharing, image sharing, and document sharing. These off-page techniques help make a website more popular on the internet and improve its search engine rankings by increasing backlinks from other relevant sites. The document provides examples of popular social media platforms, bookmarking sites, forums, article directories, Q&A sites, video sharing sites, image sharing sites, and document sharing sites for off-page SEO activities.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
The Importance of A Socialmedia Presence for seo-adam-hw21mei enHerwin Wevers
Social media can be leveraged to earn direct traffic and higher search engine rankings. Search engines are increasingly incorporating social signals into their algorithms. This allows content that goes viral on social media to receive higher search rankings. Case studies demonstrate how businesses have used targeted social media campaigns to increase website traffic, social media followers, and offline metrics like in-store visits. Strategies that were effective included engaging influencers, optimizing social profiles, and syndicating quality content to drive shares and backlinks. Social media must now be an integral part of any company's search and overall marketing strategy.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Driving Volunteers to your Website: Online Marketing 101WO Strategies
This document provides an overview of online marketing strategies for non-profit organizations to drive volunteers to their websites. It discusses the importance of search engine optimization to be found online. It outlines steps to optimize content and keywords, register the site with search engines and directories, build internal and external links, and use social media and other tactics to improve search engine rankings. Regularly reviewing web traffic reports is also recommended to measure results and identify areas for improvement.
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
The document discusses search engine optimization (SEO) and how search engines work. It defines SEO and explains the key components of a search engine: the query interface, search engine results pages (SERPs), crawlers that index website content, and databases that organize indexed information. It describes how search engines use algorithms and PageRank to determine search rankings and provides tips for optimizing websites, keywords, and meta tags to achieve higher rankings in SERPs.
This document summarizes sessions from a conference that focused on bringing educational technology tools into the classroom. One session discussed using tools like wikis, flow charts, and mobile scavenger hunts to engage students and make them content creators. Another session emphasized getting feedback before implementing changes, having a plan to address potential problems, finding mentors, and using "lazy consensus" to approve changes with few objections. A third session discussed using tools like LibraryThing and BookGlutton to provide book recommendations and encourage reading.
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
SEO involves optimizing a website to speak to search engines in a way that provides information about the site and aims to improve rankings. On-page SEO refers to on-site elements like titles, URLs, and content that can be optimized. Off-page SEO involves outside activities like link building, social media marketing, and social bookmarking. While link building is the most popular off-page technique, the quality of links matters more than quantity, and natural links from trusted sources are most valuable. Both on-page and off-page optimization are important for a successful SEO strategy.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
This document provides information on various search engine optimization (SEO) techniques and terms. It discusses link building methods like article submission, directory submission, social bookmarking, blog commenting, and press releases. It also covers other SEO topics like paid links, deep linking, do follow vs no follow links, RSS feeds, internal vs external links, and more. The goal of most of these techniques is to build relevant, high quality backlinks to improve a website's rankings and visibility.
The document outlines 12 ways to increase website traffic: 1) Commenting on popular blogs and articles to drive traffic; 2) Participating in forums related to the site's niche and including a signature link; 3) Submitting quality content at regular intervals to get better search engine optimization and ongoing followers. Some other methods include social bookmarking, article submission, mailing lists, free advertising forums, link exchanges, advertisements, and submitting the site to search engines. The overall goal is to engage with relevant online communities and content to promote the site and build an audience.
SEO has an ugly side and a useful side. The useful side is about best practices, great content, and semantic HTML. This presentation was developed for the PMC's Beast Bloggers Camp 2 in Oakland, October 2009.
This document provides an introduction to search engine optimization (SEO). It discusses the goal of SEO as increasing website traffic through higher search engine rankings. Both on-page and off-page optimization techniques are covered. Specific optimization strategies are outlined for Google, Yahoo, and MSN, focusing on factors like backlinks, content, site structure and link aging.
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
Off-page SEO refers to activities done outside of one's own website to improve search engine rankings, such as social media engagement, social bookmarking, forum posting, blog commenting, article submission, question & answer participation, video sharing, image sharing, and document sharing. These off-page techniques help make a website more popular on the internet and improve its search engine rankings by increasing backlinks from other relevant sites. The document provides examples of popular social media platforms, bookmarking sites, forums, article directories, Q&A sites, video sharing sites, image sharing sites, and document sharing sites for off-page SEO activities.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
The Importance of A Socialmedia Presence for seo-adam-hw21mei enHerwin Wevers
Social media can be leveraged to earn direct traffic and higher search engine rankings. Search engines are increasingly incorporating social signals into their algorithms. This allows content that goes viral on social media to receive higher search rankings. Case studies demonstrate how businesses have used targeted social media campaigns to increase website traffic, social media followers, and offline metrics like in-store visits. Strategies that were effective included engaging influencers, optimizing social profiles, and syndicating quality content to drive shares and backlinks. Social media must now be an integral part of any company's search and overall marketing strategy.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Driving Volunteers to your Website: Online Marketing 101WO Strategies
This document provides an overview of online marketing strategies for non-profit organizations to drive volunteers to their websites. It discusses the importance of search engine optimization to be found online. It outlines steps to optimize content and keywords, register the site with search engines and directories, build internal and external links, and use social media and other tactics to improve search engine rankings. Regularly reviewing web traffic reports is also recommended to measure results and identify areas for improvement.
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
The document discusses search engine optimization (SEO) and how search engines work. It defines SEO and explains the key components of a search engine: the query interface, search engine results pages (SERPs), crawlers that index website content, and databases that organize indexed information. It describes how search engines use algorithms and PageRank to determine search rankings and provides tips for optimizing websites, keywords, and meta tags to achieve higher rankings in SERPs.
This document summarizes sessions from a conference that focused on bringing educational technology tools into the classroom. One session discussed using tools like wikis, flow charts, and mobile scavenger hunts to engage students and make them content creators. Another session emphasized getting feedback before implementing changes, having a plan to address potential problems, finding mentors, and using "lazy consensus" to approve changes with few objections. A third session discussed using tools like LibraryThing and BookGlutton to provide book recommendations and encourage reading.
This document outlines a live Q&A session on multi-family investing hosted by Anthony Crecco. The session discusses the benefits of multi-family investing such as cash flow, appreciation, tax advantages, and lifestyle freedom. Crecco has experience in many areas of real estate including entrepreneurship, brokerage, property management, home building, land development, remodeling, and fix and flips. He encourages participants to ask questions during the session and offers a free strategy session for those interested in learning more about multi-family investment opportunities.
Interactive media artworks for public spaceDong Kim
This document discusses interactive media artworks for public spaces and their potential to influence consciousness and behavior. It examines art installations that use the body as an interface, including works by Myron Krueger and Rafael Lozano-Hemmer. It also looks at media artworks that mark up public spaces with text, such as works by Jason Lewis and Johannes Gees. Finally, it considers how participatory media art could help reappropriate urban spaces by criticizing consumer society and the passive spectator role, drawing from Situationist ideas.
La comunicazione visiva in città: le opportunità del Digital Signage per ridi...Personalive srl
Intervento di Andrea Boaretto, Politecnico di Milano; Rodolfo Rotta Gentile, MediaClic; Marco Oltrona Visconti, Display Italia Magazine; Michele Casali, IGPDecaux; Pierpaolo Nave, Clear Channel a Viscom Talk 2014 sul tema della comunicazione visiva in città e il Digital Signage
CMO insights- IBM Institute for Business ValuePaul Writer
This document summarizes insights from a study of 524 chief marketing officers (CMOs). It finds that:
1) While CMOs are gaining influence, few have built robust digital capabilities, with only 20% setting up social networks and 13% integrating customer touchpoints.
2) CMOs fall into three categories: Traditionalists challenged by new technologies; Social Strategists building social media infrastructure; and Digital Pacesetters prepared for data and social/mobile customers.
3) Digital Pacesetters who invest heavily in analytics throughout the customer lifecycle and integrate internal/external data help their companies financially outperform at higher rates.
The document is a messaging calendar template for planning advocacy content publishing across multiple channels over time. It includes columns for milestones, related materials, website, email, Facebook, Twitter, listservs, and other channels. The template can be used to schedule announcements, updates, reminders and other content for an upcoming campaign launch and activities in the first month as an example.
The document provides an overview of Transylvania and Bran Castle. Transylvania is a historical region in central Romania bounded by the Carpathian Mountains. It has been part of various kingdoms and empires throughout history. Bran Castle, also known as Dracula's Castle, is located near Brasov. It was originally built in 1212 as a stronghold for the Teutonic Knights and served as an important feudal fortress. Today it contains artifacts from its past and exhibits traditional Romanian structures in a small open air museum.
Giuliano Noci - Brand del lusso e paesi emergenti: attrazione fatale?Personalive srl
Nell'ambito del World Marketing and Innovation Forum 2007 Giuliano Noci ha trattato il tema dei comportamenti d'acquisto dei beni di lusso nei paesi emergenti e delle strategie adottate dalle imprese che hanno scelto di affrontare questi mercati.
Michael J. Wurst, III reflects on his experience volunteering at Loch Haven, an after school program for students with disabilities. He describes initially feeling anxious about interacting with the students but finding them engaging and learning from them. The community served by Loch Haven is racially and linguistically diverse, with the majority of students in the after school program being African American or white girls between 10-15 years old who have disabilities like Down syndrome or behavioral issues.
The Customer Loyalty Conundrum by Forrester ConsultingPaul Writer
The document discusses a study on customer loyalty programs. It finds that while loyalty marketers are confident in their strategies, there are gaps in how they integrate data and insights. Most programs focus on discounts and retention, but struggle to innovate and prove ROI across channels. Emerging channels like mobile and social are underutilized despite being important to reach customers. Loyalty programs need better integration of data and the ability to deliver personalized offers in real time.
L'esperienza diventa multicanale - Giuliano Noci - 8 marzo 2011Personalive srl
L'esperienza diventa multicanale
strategie e strumenti per la creazione di valore
Intervento di Giuliano Noci alla tavola rotonda organizzata da ICT4Event, in collaborazione con Oracle, sul tema "L'esperienza diventa multicanale: strategie e strumenti per la creazione di valore", svoltasi l'8 marzo 2011 a Milano con un numero selezionato di Responsabili Marketing delle maggiori imprese italiane.
This document summarizes findings from research conducted by ITSMA on how B2B buyers consume information. Some key findings include:
1) Buyers spend significant time each week (an average of 5 and 9 hours) keeping up with their industry and learning about solutions from a variety of online and offline sources, including solution provider websites, social media, reports, and through interactions with sales reps and subject matter experts.
2) While buyers have many information sources, much of the content and interactions they receive are not relevant or in their preferred format.
3) Sales reps and subject matter experts from solution providers are highly valuable sources of information, especially early in the buying process before buyers have identified a shortlist
The document provides guidelines for creating effective PowerPoint slides, including:
- Using appropriate uppercase and lowercase for titles and text
- Minimum font sizes of 40 for titles and 28 for text
- Limiting slides to no more than 6 bullets
- Including a picture on most slides
- Keeping designs simple
- Limiting backgrounds, animations, sounds, and photos per slide
- Saving slides frequently during creation
Information Detective: Where Did That Information Come From?berklibrary
This document provides an agenda and materials for an information literacy workshop. The agenda covers evaluating information on social media and popular media, including fact checking quotes and studies reported in news articles. Participants are encouraged to locate original sources, consider the purpose and content of information, and think critically about evaluating all types of content online. Interactive activities include quizzes to distinguish real from fake news stories and quotes. Overall, the workshop aims to teach skills for verifying information found on the internet.
Hiring is broken. Turnover and retention haven’t improved in over 30 years.
In particular, there are 6.5 million small businesses (with payroll) in North America, spending $60 billion on hiring … But most small businesses still don't know how to find the best job candidates, or how to hire accurately and legally. They waste a lot of time guessing – and about half of the time, they make mistakes that really damage their business.
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
The document summarizes various web analytics and social media analytics tools that can be used to track website, blog, social media, and email performance. It discusses tools like Google Analytics, Clicktale, CrazyEgg, Facebook Insights, TweetReach, and others that provide metrics on user demographics, engagement, traffic sources, and more. The goal is to help organizations understand user behavior and optimize communications.
The document provides an overview of using Google Analytics for small businesses. It covers key metrics to measure like top keywords, referring websites, content popularity and bounce rate. It discusses setting up accounts and tracking codes, as well as setting up goals and conversions. Additional topics include new vs returning visitors, custom dashboards, and resources for learning more about Google Analytics.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
This document provides an introduction to website analytics. It discusses what web analytics are and some basic statistics that can be measured, such as visits, visitors, page views, bounce rate, and time on site. It then covers setting up Google Analytics and some more advanced analytics tools beyond the free versions. The document stresses using analytics not just for information but to actively improve the website through exploration of data, hypothesis testing, and measuring the effects of changes.
2nd Act - Utilizing Analytics for Content MarketingGeorge Passwater
Here's the second presentation I did for Heather Lloyd-Martin's SEO copywriting certificate training. In it, I go in more detail on using analytics for content marketing opportunities.
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports.
We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
This document provides an overview of strategic web design services. It discusses analyzing the target audience and current site usage through Google Analytics. Wireframes and usability testing ensure the design meets audience needs. The process then involves designing the site, measuring performance, and ongoing optimization. Key Google Analytics reports and metrics are outlined to track things like traffic sources, top pages, keywords, and changes over time. Search engine optimization tactics like on-page optimization and content marketing are also addressed.
In this slide show, the team at Green and Red Technologies walks you through the basics of analyzing your website traffic and behavior. We point out the key metrics that are most important on Google Analytics and explain how each can help you bring your website to the next level of engagement and popularity.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
Find Success With Your Blog Using These Critical MetricsMatthew Woodward
Discover how to fast track the success of your blog by keeping an eye on all of these critical success metrics. You'll also learn how to easily improve them.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
This document summarizes Rand Fishkin's presentation on link building strategies and Google's evolving approach to link evaluation. It discusses how Google is moving from individual link factors to machine learning models that analyze aggregate searcher behavior data and deep learning to identify good vs bad links. Fishkin then outlines several long-term strategic link building approaches like building communities, pursuing press and partnerships, embedding content, and prioritizing content marketing. He argues these scalable approaches are better than manual link acquisition tactics.
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
The document provides 7 ways to get traffic on the web:
1. Optimize the site for search engine traffic by establishing SEO-friendly architecture and indexing many pages.
2. Build inbound links and referral traffic from other sites over time.
3. Leverage social media like Reddit, Twitter and StumbleUpon by producing shareable content tailored to each platform.
4. Partner with other popular sites to integrate core site functionality through widgets.
5. Keep users engaged by continuously providing refreshing content on heavily trafficked pages.
6. Create a viral loop turning users into marketers through rewards, recognition and triggered auto-emails.
7. Solve a personal need for users around money, health
The document provides 7 ways to get traffic on the web:
1. Optimize the site for search engine traffic by establishing SEO-friendly architecture and indexing many pages.
2. Build inbound links and referral traffic from other sites over time.
3. Leverage social media like Reddit, Twitter and StumbleUpon by producing shareable content tailored to each platform.
4. Partner with other popular sites to integrate core site functionality through widgets.
5. Keep users engaged by adding refreshing content to frequently visited pages.
6. Create a viral loop turning users into marketers through rewards, recognition and triggered auto-emails.
7. Solve a personal need around money, health or relationships to motivate
The document summarizes different types of business blogs and provides examples of each type. It describes Tour Guide blogs that give insights into a company, Recommender blogs that recommend resources, Maven blogs focused on an individual's expertise, Customer Advocate blogs that engage with customers, Do-er blogs that focus on specific expertise within a company, and CEO blogs written by high-level executives. The goal of business blogging is to uniquely connect with customers and provide value to both customers and the organization.
The document provides guidance on editing and sharing digital story videos online. It discusses using digital stories for fundraising, education, and raising awareness. It also covers branding strategies for nonprofit videos, best practices for publishing videos on platforms like YouTube and Facebook, and ways to expand online presence through video content and distribution. The goal is to help organizations effectively use digital stories and video marketing.
The document provides an introduction and agenda for a video production workshop. It discusses using video storytelling for health, best practices for video production including shooting techniques, lighting, sound, and editing basics. It also covers uploading videos online and issues around informed consent. The workshop includes interactive activities like introductions, a scavenger hunt, and breakout sessions to learn editing on different computer platforms. The goal is to teach participants how to strategically use video to communicate health messages and inspire action.
This document provides an agenda and overview for a video storytelling workshop. The workshop will cover using interviews for storytelling, best practices for interviewing, capturing interviews, basic editing, and uploading videos online. Participants will learn interview techniques like active listening and open-ended questions. They will also practice capturing interviews and basic editing during hands-on activities. The goal is to help participants hone their skills in using sound, images, and interviews to tell compelling stories through video.
This document discusses storytelling as an ancient strategy that is still effective today. It provides guidance on using stories to strengthen organizations, engage audiences, and advance missions. Tips are given for different types of storytelling mediums, including web sites, video, podcasts, and social media. Effective stories have protagonists, inciting incidents, goals, and resolutions. Details, names, and showing rather than telling make for more compelling stories.
The document discusses how social marketing can be used to engage target audiences through social media to achieve organizational goals, providing examples of successful social marketing campaigns and recommendations for identifying relevant audiences, social media tools, and allocating limited resources for maximum impact. Key advice includes researching audience preferences, testing approaches, and learning from less successful examples.
The campaign used social marketing methods like ads, promotional items, and community outreach to educate domestic workers and employers about heat safety laws. It saw marked increases in awareness of heat risks, positive attitudes towards heat protection messages, and protective behaviors like asking for and using shade, water, and rest. Evaluation found 70-95% of workers talked to others or took actions like looking for information after seeing campaign materials. The campaign empowered workers to know and assert their rights.
This document provides a matrix for planning which publishing channels to use for different types of content. It lists various milestones and activities along with the tone, voice, and frequency that would be appropriate for publishing them on different channels like the website, email newsletter, Facebook, Twitter, blogs, and others. The goal is to facilitate discussion on using the right channels for each content type and then use an advocacy calendar to conduct more detailed planning.
Trilogy Interactive is a digital agency that provides strategy, design, development and technology services for non-profits, political campaigns and public affairs organizations. It has worked with several prominent political figures and organizations. Online organizing through social media is an effective way to mobilize supporters due to the large number of social media users and the ease of sharing content. Clear calls to action are important to engage people. Trilogy provides examples of successful online petitions, Facebook applications and email programs it has run for clients.
New America Media (NAM) is a collaboration of over 3,000 ethnic news organizations that aims to strengthen ethnic media. NAM works closely with ethnic media outlets through various programs and partnerships on marketing campaigns. Some of NAM's relevant projects include statewide health care reform campaigns with The California Endowment and CDC flu vaccination campaigns. The presentation provides 10 tips for effectively working with ethnic media, such as developing ongoing relationships, customizing outreach, and including ethnic media in events.
Crawl, Walk, Run, Fly outlines principles of social media practice for health organizations. The document discusses introducing social media concepts, presenting case studies, and strategies for measurement. It emphasizes starting simply with listening-only approaches and gradually increasing engagement and content creation over time.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
This document discusses the power of storytelling and strategic storytelling. It provides tips on using stories to develop clarity of goals, share information to inform action, create inspiration and momentum, and align people, purpose and resources. It discusses how stories can strengthen organizations and engage audiences. It provides examples of types of stories that can develop identity and culture. It also provides best practices for using different mediums like websites, video, podcasts, and social media to share stories.
This presentation discusses overcoming the digital divide and its relationship to health disparities. The digital divide prevents disadvantaged communities from achieving equal access to technology and information. Factors like geography, language, income, age, race, education and disability contribute to the digital divide. Bridging the digital divide is essential for improving health outcomes as social and economic barriers are intertwined. Future partnerships between technology and health companies will be important. Leadership, relevant content, community involvement and long term commitment are needed to overcome disparities.
The document provides instructions and information for setting up and using social media tools for blogging and Twitter. It lists Twitter handles to follow, a hashtag for a workshop, URLs for blog platforms, tools for integrating Twitter and blogs, RSS readers, and tools for monitoring social media. It encourages creating a Twitter account and following specific Twitter handles.
This document discusses using health information technology (HIT) in a meaningful way for patients and consumers. It touches on several topics:
1) Enabling patients to access their health information such as care receipts and after visit summaries through personal apps and devices.
2) Incorporating patient-generated data from these sources into electronic health records (EHRs) to improve care management with considerations for privacy.
3) The policy and infrastructure challenges of exporting health data from EHRs so patients can access and use it meaningfully as well as the role of providers and evidence of benefits.
4) Using mobile applications and quantified self-tracking to engage patients before and after care through reminders, logs
The document summarizes a workshop on using social networking tools like Facebook and Ning for public health purposes. It provides an agenda for presentations on using Facebook and Ning as platforms for public health, including speaker contact information and Twitter hashtags. It then gives overviews of how Facebook and Ning can be used, providing examples of specific health communities on each platform and tips for managing social networking sites for public health.
The document discusses California's media plan for responding to the 2009 H1N1 pandemic flu. It describes how California conducted weekly teleconferences and press briefings, created PSAs and a video contest to provide information to the public. It also details how the response utilized various new media platforms like websites, social media, text messaging and online banner ads. The key lessons learned were the importance of regular public communications, using risk communication strategies, and including new media in all public health activities during a crisis.
The document discusses how an organization called ISIS Inc. works to effectively reach different generations with sexual health information by leveraging new media technologies. It provides an overview of various technologies like social networking, widgets/apps, blogs, and mobile devices. It also explores generational divides in technology usage and how to bridge gaps by empowering younger staff and integrating new media into outreach efforts. Examples discussed include ISIS's Sex::Tech conference and Hookup text service for youth.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.