This document provides guidance for effectively capturing photos and video to document events and tell stories. It outlines key considerations for planning shoots such as having a clear goal, equipment, and backup plans. For photos, it emphasizes composing shots that highlight interesting subjects and moments using effective lighting. For video, it recommends using a tripod, checking audio/video quality, and capturing b-roll. Effective editing is also discussed, such as using audio narratives and creative transitions to engage viewers. Resources for further learning are provided.