Personalive srl
La comunicazione visiva in città: le opportunità del Digital Signage per ridisegnare ambienti urbani
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Personal Information
Organization / Workplace
Personalive srlLocation
Milan Area, Italy ItalyOccupation
Founder & CEO at Personalive srl + Adjunct Professor of Multichannel Marketing @ MIP Politecnico di MilanoIndustry
Advertising / Marketing / PR
About
Marketing researcher & multichannel marketing advisor combining different methologies, both traditional (surveys, focus groups, case studies, etc.) and innovative (blog tracking, semantic analysis, etc.) Business developer about marketing projects and researches both multi-clients and single clients Project manager of complex consultancy projects. Senior lecturers of multichannel marketing in Italian business schools Focus: Multichannel Marketing Dynamic Personas Mobile Marketing Social media marketing Media Convergence Multichannel Trasformation Multichannel customer profiling Multichannel customer journey