The campaign used social marketing methods like ads, promotional items, and community outreach to educate domestic workers and employers about heat safety laws. It saw marked increases in awareness of heat risks, positive attitudes towards heat protection messages, and protective behaviors like asking for and using shade, water, and rest. Evaluation found 70-95% of workers talked to others or took actions like looking for information after seeing campaign materials. The campaign empowered workers to know and assert their rights.
Rural marketing in pakistan mirza shakeelMirza Shakeel
Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.
The document summarizes Finch Paper's recent tour of its integrated paper mill and forests in Glens Falls, NY for industry media. Key points:
- Finch Paper uses wood mostly from forests it manages sustainably for The Nature Conservancy.
- More than two-thirds of its energy comes from renewable sources like hydropower and biomass.
- This sustainable approach has significantly reduced its carbon footprint, with a 14% emissions reduction in 2009 and projected 6% more in 2010.
- A forest tour demonstrated its "shelterwood" harvesting technique to protect seeds and shelter for new growth.
This document provides updates from various campus libraries for the month of February. It includes announcements about upcoming events like a poetry night and Black History Month displays and activities. It also provides updates on library renovations and reorganizations of spaces and collections. Various librarians submitted photos and descriptions of displays and activities taking place at their respective campus libraries to be featured in the monthly newsletter.
Graphic Recording of the launch of Paul Writer by Ashely VinilPaul Writer
Graphic Recording is a visual technique used to help groups see the big picture. It is usually defined as capturing a conversation on large pieces of paper in a way which allows all present at a meeting or workshop to simultaneously see and work with what has been contributed. In a conference the talks by the speakers are captured so the attendees can see and grasp the ideas being shared and also understand it better - it then becomes a takeaway which brings back the key points and ideas of the talk back to life whenever a attendee studies the recording in a easy, clear way.
Google Play provides more comprehensive app statistics than Apple's App Store/iTunes Connect. Google Play statistics include the total number of users who have installed the app, the number of current active users, new daily installs and uninstalls by users and devices, and daily device upgrades. iTunes Connect only offers basic information through their mobile app and third party tools.
This document outlines Andy Saltarelli's teaching philosophy project where he analyzed teaching philosophy documents from 1999-2004 and 2005-2010 to test two hypotheses: 1) that more recent documents would have less text and more links, and 2) that more recent documents would use more constructivist words while older documents used more direct instruction words. The analysis found some support for the second hypothesis but not the first. It concluded more research is needed using larger samples and more advanced statistical analysis to better understand how teaching philosophies have changed with the rise of online learning and web tools.
Rural marketing in pakistan mirza shakeelMirza Shakeel
Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.
The document summarizes Finch Paper's recent tour of its integrated paper mill and forests in Glens Falls, NY for industry media. Key points:
- Finch Paper uses wood mostly from forests it manages sustainably for The Nature Conservancy.
- More than two-thirds of its energy comes from renewable sources like hydropower and biomass.
- This sustainable approach has significantly reduced its carbon footprint, with a 14% emissions reduction in 2009 and projected 6% more in 2010.
- A forest tour demonstrated its "shelterwood" harvesting technique to protect seeds and shelter for new growth.
This document provides updates from various campus libraries for the month of February. It includes announcements about upcoming events like a poetry night and Black History Month displays and activities. It also provides updates on library renovations and reorganizations of spaces and collections. Various librarians submitted photos and descriptions of displays and activities taking place at their respective campus libraries to be featured in the monthly newsletter.
Graphic Recording of the launch of Paul Writer by Ashely VinilPaul Writer
Graphic Recording is a visual technique used to help groups see the big picture. It is usually defined as capturing a conversation on large pieces of paper in a way which allows all present at a meeting or workshop to simultaneously see and work with what has been contributed. In a conference the talks by the speakers are captured so the attendees can see and grasp the ideas being shared and also understand it better - it then becomes a takeaway which brings back the key points and ideas of the talk back to life whenever a attendee studies the recording in a easy, clear way.
Google Play provides more comprehensive app statistics than Apple's App Store/iTunes Connect. Google Play statistics include the total number of users who have installed the app, the number of current active users, new daily installs and uninstalls by users and devices, and daily device upgrades. iTunes Connect only offers basic information through their mobile app and third party tools.
This document outlines Andy Saltarelli's teaching philosophy project where he analyzed teaching philosophy documents from 1999-2004 and 2005-2010 to test two hypotheses: 1) that more recent documents would have less text and more links, and 2) that more recent documents would use more constructivist words while older documents used more direct instruction words. The analysis found some support for the second hypothesis but not the first. It concluded more research is needed using larger samples and more advanced statistical analysis to better understand how teaching philosophies have changed with the rise of online learning and web tools.
The ACT is a college entrance exam that evaluates students' readiness for college through assessments in English, math, reading, science, and an optional writing section. The document provides tips for preparing for the ACT, including scheduling practice tests, reviewing content and question types, getting proper rest before the exam, and bringing snacks and a calculator. On test day, students should bring their admission ticket and pencil and avoid prohibited items or behaviors. The ACT consists of 215 multiple choice questions across its sections, takes around 3 hours and 30 minutes to complete, and scores range from 1 to 36.
Several students and faculty members at WPK library hosted a poetry reading event for Black History Month, where they read poems about Black history and culture. Three classes attended and engaged in thoughtful discussion. At the end, one student and associate shared original poems they had written. Eugene provided insight into each poem and recited one in Russian with Amanda reading the English translation. The event was a success, and the library is planning another poetry event for National Poetry Month in April.
This document analyzes topside sounder data from the ISS-b satellite to determine seasonal and geographic variations in the occurrence of midlatitude spread echoes. The following conclusions are reached:
- There is no preference for midlatitude spread echoes over land vs. ocean.
- There are large seasonal variations, especially over oceanic regions, with the highest occurrence over the North Atlantic in November-January and lowest over the North Pacific.
- Occurrence probabilities up to 30% are common across locations. Seasonal differences are most pronounced in the North Atlantic, South Atlantic, and North Pacific regions.
concurso organizado por el Departamento de Alemán con el tema “Yo como alcalde / alcaldesa”, en el que l@s alumn@s de 3º y 4º de ESO debían realizar power-points en que expusieran sus ideas para mejorar la calidad de vida de su ciudad
Photo Inventory Project. This is a catholic church in my neighborhood. It was recently remodeled and it steps away from a tradition catholic church look by have modernized versions of very traditional symbols.
The document summarizes the findings of a study on how social media can help technology companies build relationships with IT buyers and decision makers. The study found that the IT committee actively seeks insights and conversations with vendors on social media like LinkedIn. It also found that the vendor shortlist is very exclusive, with only 3 vendors typically making the cut. The study concludes that tech companies need to engage with IT decision makers on LinkedIn and other social platforms through valuable content in order to build long-term relationships, earn spots on important shortlists, and generate leads.
The document summarizes notes from several librarians - Amanda, Bonnie, and Katie - about their experiences at the 2013 NJLA conference. Some key sessions and speakers they attended included a session on reaching online learners using tools like screen sharing, Jonathan Maberry's talk about apocalyptic literature appealing to teens, and Steven Abram's inspirational keynote about the future of libraries. Bonnie and Katie presented a well-received poster on encouraging librarians to take MOOCs for professional development. Amanda also presented a poster and study results. Photos from the conference were shared on NJLA's Flickr page.
The document describes a workshop on the FLIP (Focus on Learners by Involving them in the Process) model for flipping the classroom. It discusses having students complete pre-work activities before class individually to learn basic concepts. Then class time is spent on higher-level learning through engaging activities that apply the concepts. The tips provided recommend establishing a FLIP classroom from the start of the semester so students are engaged. Pre-work should include an action component like writing or identifying concepts. Class periods should include chunking lectures with activities every 10-12 minutes to maintain attention. The workshop modeled FLIP techniques like a pre-class quiz and games to reinforce learning.
CRO (conversion rate optimization) is a process of increasing sales by improving the user experience on a website. It involves observing user behavior data from tools like Google Analytics to find areas for improvement ("leaks"), gathering additional data through user testing and clickstream analytics, then testing variations through A/B or multivariate testing. An example is described of a football pitch provider that saw a 73.1% uplift in conversions and a six figure increase in sales by streamlining their checkout process based on insights from these CRO techniques.
Whats going on at your campus may vol. 6berklibrary
The document provides updates from several college campuses on displays, events, and initiatives happening in their libraries and elsewhere on campus in April and May. At WPK, they held Choose Privacy Week and started a new initiative at NWK to have a weekly "feel-good" moment. Events discussed at other campuses included Cinco de Mayo celebrations, March of Dimes fundraising, poetry readings, and mental health awareness promotions. Methods like bookmobiles and interactive whiteboard walls were utilized to engage students.
Il contesto cambia molto più di quello che sembra - Mario Abis 28 nov 2011Personalive srl
Atti della presentazione di Mario Abis nell'ambito del convegno "Il Marketing si guarda allo specchio e si scopre strabico" svoltosi al Politecnico di Milano il 28 novembre 2011
Este documento resume varios temas relacionados con la salud, las enfermedades y los factores que afectan la salud. Explica que la salud depende del bienestar físico, mental y social de una persona, y que puede verse afectada por factores genéticos, biológicos, ambientales y personales. Luego describe varios tipos de enfermedades como las infecciosas, los trastornos alimenticios, las enfermedades hereditarias y congénitas, y los trastornos mentales.
This document provides information about FFSJ, a file splitting and joining program. FFSJ consists of File Splitter and File Joiner programs that allow users to split large files into smaller chunks for storage and transmission, and then join the split files back together. The document outlines FFSJ's main features, how to download and use FFSJ, command line interface details, and provides examples of commands for splitting, joining, and generating MD5 checksums of files.
Hiring is broken. Turnover and retention haven’t improved in over 30 years.
In particular, there are 6.5 million small businesses (with payroll) in North America, spending $60 billion on hiring … But most small businesses still don't know how to find the best job candidates, or how to hire accurately and legally. They waste a lot of time guessing – and about half of the time, they make mistakes that really damage their business.
Interactive media artworks for public spaceDong Kim
This document discusses interactive media artworks for public spaces and their potential to influence consciousness and behavior. It examines art installations that use the body as an interface, including works by Myron Krueger and Rafael Lozano-Hemmer. It also looks at media artworks that mark up public spaces with text, such as works by Jason Lewis and Johannes Gees. Finally, it considers how participatory media art could help reappropriate urban spaces by criticizing consumer society and the passive spectator role, drawing from Situationist ideas.
The workshop introduced the FLIP (Focus on Learners by Involving them in the Process) model for flipping the classroom. It emphasizes having students complete preparatory work before class individually to learn basic concepts. Then, class time focuses on higher-level learning through engaging activities that apply the concepts. Tips included establishing FLIP from the start, ensuring pre-work has an action component, and "chunking" lessons with varied activities every 10 minutes to maintain engagement. Examples demonstrated how to FLIP through games, videos, discussions, and summarizing activities.
This document provides guidance on using various library databases and resources to research topics at Berkeley College. It highlights ProQuest Central, CQ Researcher, and Opposing Viewpoints as starting points, noting quick tips for using each. ProQuest Central allows basic or narrowed searches and ensures full-text results. CQ Researcher contains in-depth reports on topics rather than articles. Opposing Viewpoints allows browsing or searching issues. The document instructs students to download a research log, explore two of the mentioned databases plus relevant websites, and post any research questions to the discussion board.
The document provides guidance on editing and sharing digital story videos online. It discusses using digital stories for fundraising, education, and raising awareness. It also covers branding strategies for nonprofit videos, best practices for publishing videos on platforms like YouTube and Facebook, and ways to expand online presence through video content and distribution. The goal is to help organizations effectively use digital stories and video marketing.
The document provides an introduction and agenda for a video production workshop. It discusses using video storytelling for health, best practices for video production including shooting techniques, lighting, sound, and editing basics. It also covers uploading videos online and issues around informed consent. The workshop includes interactive activities like introductions, a scavenger hunt, and breakout sessions to learn editing on different computer platforms. The goal is to teach participants how to strategically use video to communicate health messages and inspire action.
The ACT is a college entrance exam that evaluates students' readiness for college through assessments in English, math, reading, science, and an optional writing section. The document provides tips for preparing for the ACT, including scheduling practice tests, reviewing content and question types, getting proper rest before the exam, and bringing snacks and a calculator. On test day, students should bring their admission ticket and pencil and avoid prohibited items or behaviors. The ACT consists of 215 multiple choice questions across its sections, takes around 3 hours and 30 minutes to complete, and scores range from 1 to 36.
Several students and faculty members at WPK library hosted a poetry reading event for Black History Month, where they read poems about Black history and culture. Three classes attended and engaged in thoughtful discussion. At the end, one student and associate shared original poems they had written. Eugene provided insight into each poem and recited one in Russian with Amanda reading the English translation. The event was a success, and the library is planning another poetry event for National Poetry Month in April.
This document analyzes topside sounder data from the ISS-b satellite to determine seasonal and geographic variations in the occurrence of midlatitude spread echoes. The following conclusions are reached:
- There is no preference for midlatitude spread echoes over land vs. ocean.
- There are large seasonal variations, especially over oceanic regions, with the highest occurrence over the North Atlantic in November-January and lowest over the North Pacific.
- Occurrence probabilities up to 30% are common across locations. Seasonal differences are most pronounced in the North Atlantic, South Atlantic, and North Pacific regions.
concurso organizado por el Departamento de Alemán con el tema “Yo como alcalde / alcaldesa”, en el que l@s alumn@s de 3º y 4º de ESO debían realizar power-points en que expusieran sus ideas para mejorar la calidad de vida de su ciudad
Photo Inventory Project. This is a catholic church in my neighborhood. It was recently remodeled and it steps away from a tradition catholic church look by have modernized versions of very traditional symbols.
The document summarizes the findings of a study on how social media can help technology companies build relationships with IT buyers and decision makers. The study found that the IT committee actively seeks insights and conversations with vendors on social media like LinkedIn. It also found that the vendor shortlist is very exclusive, with only 3 vendors typically making the cut. The study concludes that tech companies need to engage with IT decision makers on LinkedIn and other social platforms through valuable content in order to build long-term relationships, earn spots on important shortlists, and generate leads.
The document summarizes notes from several librarians - Amanda, Bonnie, and Katie - about their experiences at the 2013 NJLA conference. Some key sessions and speakers they attended included a session on reaching online learners using tools like screen sharing, Jonathan Maberry's talk about apocalyptic literature appealing to teens, and Steven Abram's inspirational keynote about the future of libraries. Bonnie and Katie presented a well-received poster on encouraging librarians to take MOOCs for professional development. Amanda also presented a poster and study results. Photos from the conference were shared on NJLA's Flickr page.
The document describes a workshop on the FLIP (Focus on Learners by Involving them in the Process) model for flipping the classroom. It discusses having students complete pre-work activities before class individually to learn basic concepts. Then class time is spent on higher-level learning through engaging activities that apply the concepts. The tips provided recommend establishing a FLIP classroom from the start of the semester so students are engaged. Pre-work should include an action component like writing or identifying concepts. Class periods should include chunking lectures with activities every 10-12 minutes to maintain attention. The workshop modeled FLIP techniques like a pre-class quiz and games to reinforce learning.
CRO (conversion rate optimization) is a process of increasing sales by improving the user experience on a website. It involves observing user behavior data from tools like Google Analytics to find areas for improvement ("leaks"), gathering additional data through user testing and clickstream analytics, then testing variations through A/B or multivariate testing. An example is described of a football pitch provider that saw a 73.1% uplift in conversions and a six figure increase in sales by streamlining their checkout process based on insights from these CRO techniques.
Whats going on at your campus may vol. 6berklibrary
The document provides updates from several college campuses on displays, events, and initiatives happening in their libraries and elsewhere on campus in April and May. At WPK, they held Choose Privacy Week and started a new initiative at NWK to have a weekly "feel-good" moment. Events discussed at other campuses included Cinco de Mayo celebrations, March of Dimes fundraising, poetry readings, and mental health awareness promotions. Methods like bookmobiles and interactive whiteboard walls were utilized to engage students.
Il contesto cambia molto più di quello che sembra - Mario Abis 28 nov 2011Personalive srl
Atti della presentazione di Mario Abis nell'ambito del convegno "Il Marketing si guarda allo specchio e si scopre strabico" svoltosi al Politecnico di Milano il 28 novembre 2011
Este documento resume varios temas relacionados con la salud, las enfermedades y los factores que afectan la salud. Explica que la salud depende del bienestar físico, mental y social de una persona, y que puede verse afectada por factores genéticos, biológicos, ambientales y personales. Luego describe varios tipos de enfermedades como las infecciosas, los trastornos alimenticios, las enfermedades hereditarias y congénitas, y los trastornos mentales.
This document provides information about FFSJ, a file splitting and joining program. FFSJ consists of File Splitter and File Joiner programs that allow users to split large files into smaller chunks for storage and transmission, and then join the split files back together. The document outlines FFSJ's main features, how to download and use FFSJ, command line interface details, and provides examples of commands for splitting, joining, and generating MD5 checksums of files.
Hiring is broken. Turnover and retention haven’t improved in over 30 years.
In particular, there are 6.5 million small businesses (with payroll) in North America, spending $60 billion on hiring … But most small businesses still don't know how to find the best job candidates, or how to hire accurately and legally. They waste a lot of time guessing – and about half of the time, they make mistakes that really damage their business.
Interactive media artworks for public spaceDong Kim
This document discusses interactive media artworks for public spaces and their potential to influence consciousness and behavior. It examines art installations that use the body as an interface, including works by Myron Krueger and Rafael Lozano-Hemmer. It also looks at media artworks that mark up public spaces with text, such as works by Jason Lewis and Johannes Gees. Finally, it considers how participatory media art could help reappropriate urban spaces by criticizing consumer society and the passive spectator role, drawing from Situationist ideas.
The workshop introduced the FLIP (Focus on Learners by Involving them in the Process) model for flipping the classroom. It emphasizes having students complete preparatory work before class individually to learn basic concepts. Then, class time focuses on higher-level learning through engaging activities that apply the concepts. Tips included establishing FLIP from the start, ensuring pre-work has an action component, and "chunking" lessons with varied activities every 10 minutes to maintain engagement. Examples demonstrated how to FLIP through games, videos, discussions, and summarizing activities.
This document provides guidance on using various library databases and resources to research topics at Berkeley College. It highlights ProQuest Central, CQ Researcher, and Opposing Viewpoints as starting points, noting quick tips for using each. ProQuest Central allows basic or narrowed searches and ensures full-text results. CQ Researcher contains in-depth reports on topics rather than articles. Opposing Viewpoints allows browsing or searching issues. The document instructs students to download a research log, explore two of the mentioned databases plus relevant websites, and post any research questions to the discussion board.
The document provides guidance on editing and sharing digital story videos online. It discusses using digital stories for fundraising, education, and raising awareness. It also covers branding strategies for nonprofit videos, best practices for publishing videos on platforms like YouTube and Facebook, and ways to expand online presence through video content and distribution. The goal is to help organizations effectively use digital stories and video marketing.
The document provides an introduction and agenda for a video production workshop. It discusses using video storytelling for health, best practices for video production including shooting techniques, lighting, sound, and editing basics. It also covers uploading videos online and issues around informed consent. The workshop includes interactive activities like introductions, a scavenger hunt, and breakout sessions to learn editing on different computer platforms. The goal is to teach participants how to strategically use video to communicate health messages and inspire action.
This document provides an agenda and overview for a video storytelling workshop. The workshop will cover using interviews for storytelling, best practices for interviewing, capturing interviews, basic editing, and uploading videos online. Participants will learn interview techniques like active listening and open-ended questions. They will also practice capturing interviews and basic editing during hands-on activities. The goal is to help participants hone their skills in using sound, images, and interviews to tell compelling stories through video.
This document discusses storytelling as an ancient strategy that is still effective today. It provides guidance on using stories to strengthen organizations, engage audiences, and advance missions. Tips are given for different types of storytelling mediums, including web sites, video, podcasts, and social media. Effective stories have protagonists, inciting incidents, goals, and resolutions. Details, names, and showing rather than telling make for more compelling stories.
The document discusses how social marketing can be used to engage target audiences through social media to achieve organizational goals, providing examples of successful social marketing campaigns and recommendations for identifying relevant audiences, social media tools, and allocating limited resources for maximum impact. Key advice includes researching audience preferences, testing approaches, and learning from less successful examples.
This document provides a matrix for planning which publishing channels to use for different types of content. It lists various milestones and activities along with the tone, voice, and frequency that would be appropriate for publishing them on different channels like the website, email newsletter, Facebook, Twitter, blogs, and others. The goal is to facilitate discussion on using the right channels for each content type and then use an advocacy calendar to conduct more detailed planning.
The document is a messaging calendar template for planning advocacy content publishing across multiple channels over time. It includes columns for milestones, related materials, website, email, Facebook, Twitter, listservs, and other channels. The template can be used to schedule announcements, updates, reminders and other content for an upcoming campaign launch and activities in the first month as an example.
This document provides guidance on assessing and measuring an organization's online audience and engagement across various digital platforms.
It begins by outlining metrics to evaluate a website's audience size, how visitors find the site, popular pages and content, geographic locations of visitors, and engagement levels. It then discusses evaluating email lists, including size, growth, delivery and engagement rates. Metrics for Facebook, Twitter and YouTube audiences and engagement are also outlined.
Benchmark data is presented for various metrics like email open rates, Facebook fan growth and engagement. Tools for measuring different online channels are also listed. The document concludes by providing examples for using social media to take online action, such as adding an email signup form to a Facebook page or using has
Trilogy Interactive is a digital agency that provides strategy, design, development and technology services for non-profits, political campaigns and public affairs organizations. It has worked with several prominent political figures and organizations. Online organizing through social media is an effective way to mobilize supporters due to the large number of social media users and the ease of sharing content. Clear calls to action are important to engage people. Trilogy provides examples of successful online petitions, Facebook applications and email programs it has run for clients.
New America Media (NAM) is a collaboration of over 3,000 ethnic news organizations that aims to strengthen ethnic media. NAM works closely with ethnic media outlets through various programs and partnerships on marketing campaigns. Some of NAM's relevant projects include statewide health care reform campaigns with The California Endowment and CDC flu vaccination campaigns. The presentation provides 10 tips for effectively working with ethnic media, such as developing ongoing relationships, customizing outreach, and including ethnic media in events.
Crawl, Walk, Run, Fly outlines principles of social media practice for health organizations. The document discusses introducing social media concepts, presenting case studies, and strategies for measurement. It emphasizes starting simply with listening-only approaches and gradually increasing engagement and content creation over time.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
This document discusses the power of storytelling and strategic storytelling. It provides tips on using stories to develop clarity of goals, share information to inform action, create inspiration and momentum, and align people, purpose and resources. It discusses how stories can strengthen organizations and engage audiences. It provides examples of types of stories that can develop identity and culture. It also provides best practices for using different mediums like websites, video, podcasts, and social media to share stories.
This presentation discusses overcoming the digital divide and its relationship to health disparities. The digital divide prevents disadvantaged communities from achieving equal access to technology and information. Factors like geography, language, income, age, race, education and disability contribute to the digital divide. Bridging the digital divide is essential for improving health outcomes as social and economic barriers are intertwined. Future partnerships between technology and health companies will be important. Leadership, relevant content, community involvement and long term commitment are needed to overcome disparities.
The document provides instructions and information for setting up and using social media tools for blogging and Twitter. It lists Twitter handles to follow, a hashtag for a workshop, URLs for blog platforms, tools for integrating Twitter and blogs, RSS readers, and tools for monitoring social media. It encourages creating a Twitter account and following specific Twitter handles.
This document discusses using health information technology (HIT) in a meaningful way for patients and consumers. It touches on several topics:
1) Enabling patients to access their health information such as care receipts and after visit summaries through personal apps and devices.
2) Incorporating patient-generated data from these sources into electronic health records (EHRs) to improve care management with considerations for privacy.
3) The policy and infrastructure challenges of exporting health data from EHRs so patients can access and use it meaningfully as well as the role of providers and evidence of benefits.
4) Using mobile applications and quantified self-tracking to engage patients before and after care through reminders, logs
The document summarizes a workshop on using social networking tools like Facebook and Ning for public health purposes. It provides an agenda for presentations on using Facebook and Ning as platforms for public health, including speaker contact information and Twitter hashtags. It then gives overviews of how Facebook and Ning can be used, providing examples of specific health communities on each platform and tips for managing social networking sites for public health.
The document discusses California's media plan for responding to the 2009 H1N1 pandemic flu. It describes how California conducted weekly teleconferences and press briefings, created PSAs and a video contest to provide information to the public. It also details how the response utilized various new media platforms like websites, social media, text messaging and online banner ads. The key lessons learned were the importance of regular public communications, using risk communication strategies, and including new media in all public health activities during a crisis.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
- Video recording of this lecture in English language: https://youtu.be/Pt1nA32sdHQ
- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
Our backs are like superheroes, holding us up and helping us move around. But sometimes, even superheroes can get hurt. That’s where slip discs come in.
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Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
Social Marketing with Social Media by Suzanne Teran
1. Using Social Marketing
Methods to Improve
Working Conditions
Suzanne Teran, MPH
Labor Occupational Health Program
UC Berkeley
2. Communicating Our Power
and Hope
The Domestic Worker Safety
and Dignity Campaign
Labor Occupational Health Program, UC Berkeley
La Colectiva de Mujeres
Underground Advertising
14. KEY OUTCOMES
• Marked increase in number of jobs.
• 74% of employer survey respondents recalled
seeing the ads.
• Very positive reactions to the ads – 70% of
employers “liked them a lot.”
• Marked increase in number of Colectiva
members.
• Women’s sense of pride – theme of increased
confidence.
• Leadership and media skills.
15. I was so moved seeing our
photograph on BART and the bus.
The bus driver recognized me and
said "Hey, you're the one in the
picture." I feel so much happiness
and pride to be part of La Colectiva.
18. Campaign strategy
•Social marketing
- analysis of benefits to target audience
- workplace/community norm
Community
MEDIA support network
Workers
Employers
Families
34. Behavior
54
Talking to your co-workers about heat protection
84.9
55.3
Asking f or shade to rest, if needed
84.8
Per
70.1
Asking f or water on your job, if needed Cur
92.4
63.1
Resting in the shade to cool down
90.5
70.7
Drinking water regualrly during you work shif t
94.5
0 10 20 30 40 50 60 70 80 90 100
35. Behavior
Figure 2: Actions after seeing or hearing media campaign ads (N=199)
Anything else 12.4
Report a problem at your worksite 12.7
Call the phone number on the ad 9
Talk to your boss about heat saf ety 57.8
Look f or inf ormation 37.7
0 20 40 60 80 100
36. Behavior
• We’ve received more anonymous calls to
complain that they’re not being provided with
shade or water.
• At a training session, a group of workers
complained about not having water or shade and
this is something that you would not see in the
past. The campaign empowers people to say I
know this is the law.
Editor's Notes
CAMPAIGN GOALS Transform the perception of domestic work. Support safe, dignified jobs for domestic workers. Promote use of non-toxic cleaning products. TARGET AUDIENCE Employers Domestic workers STRATEGY Promote the strength and dignity of domestic workers themselves. Highlight the mutual benefits of safe jobs for employers and workers. Position La Colectiva as a resource.
We are a worker-run cleaning collective committed to bettering your life, and ours. We pride ourselves on being green cleaning experts and a voice for immigrant workers in our community. So you can get the peace of mind that a healthy, clean home brings, and the satisfaction of knowing you are providing dignified work and a living wage.
Formats
OTHER CAMPAIGN ELEMENTS Guided by Women’s Leadership Group Worker training in media, green cleaning Employer handbook and sample contract Photo exhibit featuring workers’ personal stories (later used
Marked increase in number of jobs – doubled in months after campaign. 74% of employer survey respondents recalled seeing the ads. Most at transit stations. Very positive reactions to the ads – 70% of employers “liked them a lot.” Marked increase in number of Colectiva members. Positive reaction among women to ads and message. Women’s sense of pride seeing themselves pictured so visibly – theme of increased confidence. Leadership and media skills developed by women.
Background: Heat is a common hazard for outdoor workers – and if the proper precautions aren’t in place can lead to heat illness – range of symptoms from heat cramps to the deadly heat stroke. Heat-related fatalities are tragic, especially since most cases of heat stroke are preventable. In CA, occ. heat illness has been an issue of special emphasis for several years. The most serious cases of heat illness, including fatalities, tend to occur among some of the most vulnerable worker populations – such as non-English speaking farm workers and construction workers. We know we may not understand full impact of heat illness among these workers, as many fail to report injuries. In the past years, Cal/OSHA has been carrying out extensive outreach, inspections, trainings for employers – and this year we have partnered on developing a prevention campaign that has an emphasis on reaching workers. The target audience for this campaign? low-wage, non-English speaking workers who work outdoors – focusing on those in agriculture, construction and landscaping work. in agriculture, aim to fill gaps, and have developed resources for Mixteco and Punjabi workers, and Hmong farmers In the summer of 2010, an ambitious heat illness prevention campaign was conducted in California to reduce heat-related fatalities and illness among low-wage, non-English speaking outdoor workers. This campaign was the result of a mandate from the California State Legislature to the Department of Industrial Relations (DIR) to conduct a targeted public education and outreach effort. The campaign strategy involved working at multiple levels to: 1) educate workers, employers and the community as a whole about needed prevention measures both during work and outside of work; 2) develop a “community norm” that views heat illness as a serious issue which requires action in the workplace and community; and, 3) increase the visibility of the Division of Occupational Safety and Health (DOSH) as an agency responsive to workers’ needs. Background for questions: CA data from 2005-2006 shows industries impacted by most severe cases of heat stress were ag. and construction Greater number of serious cases among Latino males. Cal/OSHA has seen increase in compliance after a lot of outreach, esp. to employers ---- but now focus is also on the workers and extending the message of prevention fatalities: 2005 12; 2006 8; 2007 1; 2008 6; 2009 1 increase rate of compliance year after year – shut down 13 in 2009; GOALS: 1) Reduce heat-related fatalities and illnesses by educating workers, employers and community as a whole about needed prevention measures 2) Create a community “norm” – action for prevention needed in workplace and community 3) Improve ways in which non-English speakers can report problems to Cal/OSHA
California’s Heat Law In 2005, CA was the first state to issue an emergency standard, which was then enacted in 2006 as the Heat Illness Prevention Standard that includes well-defined requirements for employers of outdoor workers. Must provide: water, shade, rest, training, emergency plan The requirements of the Heat Illness Prevention Standard are linked to the prevention steps just described: Employers are responsible for providing: Water – easily accessible, sufficient amounts of cool drinking water at all times; at least one quart (4 cups) per employee per hour for the entire shift; provided at no cost to workers. Shade –once temperature is over 85 degrees, employers must have shaded areas ready. If temperature is less than this, they must have it on-hand if a worker asks to rest. Permit access to shade at all times. Rest – Cool down rest in the shade, for at least 5 minutes as needed. Training –All workers and supervisors must be trained before working outdoors. Emergency plans – linked to training, what they’ll do if someone gets sick: steps to follow, who to call for medical help, how they’ll call, etc. Period of time for workers to get used to the heat – Have a plan for providing new workers with a two-week “break-in” period to get used to the heat. Also a plan for protecting all workers when there is a sudden increase in temperature.
Key focus of our strategy: Social marketing – using advertising and marketing strategies to influence attitudes, and therefore behaviors Benefits to audience – does push our communication strategies in order to figure out how to frame our message in ways that will resonate – and be motivating. We carried out interviews and focus groups to do this. Not perhaps, how we would phrase it, but what calls their attention and is motivating. So not just the facts and resources, but how to use advertising to frame our message more effectively. Lack of worker knowledge about prevention measures is not primary reasons farm workers are at risk – workers are aware of risk, know basics of prevention. real-life barriers forefront on minds Marketing goals : cross over for workers/employers – crew leaders are often right there with them A. Shift the culture of heat safety -- it’s simply part of the job; Normalize heat illness B. To create an environment supportive of prevention increase workers’ confidence and ability to take steps to prevent heat illness encourage employers and crew leaders to create safer conditions 2) Since messages are heard or seen throughout the community, and the supervisors are listening to the same media as the workers – this allows us to work towards a workplace norm, and also community norm, as action is needed at both the worksite and community. To support the preventive behaviors, but also remind supervisors that Cal/OSHA is paying attention. 3) Media – good medium to reach these audiences, not only because of low literacy levels but because it’s a popular format – workers listen to radio, etc. Radio and media are emphasized as effective ways to reach these workers. ALTERNATIVE promotional items that reinforce the message seen and heard in the media. If needed for questions: marketing as opposed to education -education is for those who are prone to follow a certain behavior -marketing strategy when target is unable or unwilling to follow behavior Understand their view of the world and how to accommodate these to reach our goals.... Theory for this – immigrant workers risk of injury and illness is compounded by factors such as fear of speaking up, lack of information in their language, lack of adequate training, among others. When working with vulnerable populations it’s a challenge to think about how to support action in the workplace. Use of ediated…social marketing techniques, particularly broad media visibility of the campaign …is useful in building self-efficacy in the sence that we are reaching workers’social and interpersonal networks. In a sense, this type of communication is socially mediated…so that information is communicated to the workers directly and to their social networks, so that these other networks are also reinforcing the message.
Suzanne (10 min. slides 19 – 28) Development of media campaign Effective messaging was developed and tested with input from representative workers, employers and community organizations. As we developed the campaign, we carried out interviews with many groups, and also carried out a series of focus groups directly with workers. The main point of the focus groups was to pilot test various possible campaign themes and materials. We facilitated seven groups with the audiences you see on the slide. Look at what calls their attention and is motivating. What would resonate with the audience. So not just the facts and resources, but how to use advertising to frame our message more effectively. What made it easy in the end, is that all the groups selected one concept among their top favorites and this is the one we built on to develop the campaign. Media placed near worksites, seen by both workers and supervisors or employers. All know that Cal/OSHA is paying attention. In our campaign, we are using: OUTDOOR advertising, in three formats: Billboards Wallgraphics – large ads installed in stores, check cashing locations and other places frequented by our target groups Ads on vans and lunch trucks RADIO Radio Suzanne This was the selected concept – everyone wanted to see photographs that represented them, photos of workers. Here you see the three main billboards in English. They all have the red part but I just deleted for this presentation. The main strategy is to position heat safety as simply part of the job. Water. Rest. Shade – the work can’t get done without them. This is a message that is relevant to workers and employers. We also aim to create an environment supportive of prevention Creating positive associations with prevention steps – And through placement and message encouraging employers and crew leaders to create safe conditions And, workers favored messages that gave a “why” – how does this behavior help them. Since their main reported priority was about being productive, we are showing headlines that emphasize that by taking these steps you can feel stronger, and stay healthy. After our formative research, have selected this concept – drafts, stock photos, we are taking photographs of real workers. (Photo shoot details if time) Key: water, rest, shade. The work can’t get done without them. Positions it as a new norm being adopted. The phone number – implied stick “ if your employer isn’t doing the right thing, call us.” -- placement, employers see it -- confidence concept – workers feel confident practicing these behavior – sense of authority primary, they know their rights and exercise them proudly. Pride and dignity. Resonant photography of workers on the job. They want to see themselves. Want to see pictures of themselves, sweaty dirty….but portrays them reveling in the rightness of their behavior. Heat safety behavior is positive, has positive outcomes, positive image. Message Clear messages that use context of work Like sayings Like seeing prevention tips linked to a benefit “Yes, that’s true!” Visuals Photographs of real workers – seeing themselves reflected is a source of pride Images should reinforce the copy – images tell the story Like vibrant colors Emphasize: self intrest, group norms Key informant interviews – what do they already know? what steps do they take? why/why not? understanding the influences on the decision. Radio complement: tell powerful stores about workers that speak directly to the challenges they face in avoiding heat ilness, help them overcome these barriers and reinforce what’s needed on the job. The top line message of the campaign relates to strong, confident individuals doing what's right for their health. During testing, workers and supervisors commented that they wanted to see the images of workers – people like themselves represented in the billboards. The campaign images show confident workers taking proper safety precautions. The key message emphasized in all campaign materials (“Water. Rest. Shade. The work can’t get done without them”) reinforces how essential these are to doing the work and is a message that is relevant to workers as well as their supervisors and employers. The phone number (877-99-CALOR) is a direct resource for workers and Cal/OSHA’s logo is a reminder to all that Cal/OSHA is paying attention to this issue.
Here is the series in Spanish – over 90% of the outdoor advertising is in Spanish. There was significant media coverage in the targeted, hottest regions of the state, and the media mix included billboards, large format posters, ads on lunch trucks and vans and radio ads. Media was developed in five languages: Print ads: Spanish, English, Hmong and Punjabi Radio ads: Spanish, Hmong and Mixteco The top line message of the campaign relates to strong, confident individuals doing what's right for their health. The images show confident workers, doing what’s right for their health taking proper safety precautions. The phone number is a direct resource for workers, and we’ll discuss this more a little later.
We developed ads that are installed in stores and other local places frequented by the community.
We created these ads in Hmong and Punjabi as well – and these are installed in the Fresno and Yuba City area.
The last component of outdoor are ads – Here you see ads in construction lunch trucks in Southern California. And on vans that take farm workers to work in the fields – this one is part of the KART vanpool network in Kings County.
Shifting to radio – another key component of the media strategy. We have ads in Spanish and Hmong radio – selected for early morning times – prioritizing 4 – 7 AM when workers are driving to work. And afternoon times when they head back from work. We also have ads in Mixteco through Radio Bilingue. Let’s take a moment to hear one of the ads – we created a series of 6 in Spanish, all feature the same two characters to create recognition throughout the summer. Click on radio spot in content.
Finally, we designed a variety of promotional items that Cal/OSHA will be using in outreach efforts this summer – these link to the campaign and reinforce the message. Many of these are items useful at work and include…. Bandanas and caps Stickers that can be placed on igloos and other places in the worksite Thermometer key chains For community fairs as well – lip balm with SPF and playing cards A clipboard that has a printed supervisor’s daily checklist – what they need for the worksite each day
Suzanne…. The overall campaign has a multi-level approach – In addition to all the media we have just described, we have developed materials for effective outreach and education. There is also a hotline and website. And, Cal/OSHA will be involved in community outreach through health fairs and other events. Strength of partnership: combining technical know-how / enforcement with experience in education/communication -Not only that it’s not just about providing information, but still keep pushing employers; data found that severity of heat case was less (non-fatal) if supervisors were trained -Cal/OSHA: access to employers – conducting a series of employer workshops; attedance huge – over 500 FLCs attended kick-off + how to be more effective in responsiveness to immigrant workers – improve exisiting hotline; in-service for DOSH staff -Building community-level resources as important and trusted sources of occ health info. and support – develop resources among organizations that are likely to be the first places workers would turn for assistance -In some cases, such as with indigenous communities, we’re working on developing collaborative relationships with existing indigenous organizations... -e-alert network in case of heat waves -messagng where workers gather, local bankis,,etc.; build on our exisiting relationships with organizations – Cal/OSHA for instance with Catholic Diocese (distribute materials; make brief presentation at service or gathering; etc.), CRLA; UC promotora networks, community groups There is also a hotline and website. To extend this campaign throughout the state and in local communities, we are seeking support from organizations like yours, so that we can work together to reach workers. There are many ways to participate, big and small. posting or showing some of the campaign materials at your offices Distributing materials in your community, such as the posters and fact sheets Holding short discussions, showing the DVD or sponsoring workshops Being part of a “heat alert” network – in which you’d receive an email when there is a predicted heat wave or spike in temperature, and help us increase efforts to get that message out to workers and employers in your area Finally, you can also be involved in helping workers file complaints with Cal/OSHA> A broad outreach component reached 178 community organizations, a large portion of which extended the campaign’s efforts by distributing materials and providing trainings in their communities. There was a very positive response to all the supporting educational materials which included highly graphic training materials and promotional items.
Suzanne I will now show you some of the materials that have been developed, and which you can access to include in your work. We created a fact sheet that is designed to be easy-to-read for low literacy audiences and has a heavy emphasis on illustrations to convey the key concepts. This is available in English, Spanish, Hmong and Punjabi. A wide range of educational materials were developed, some for workers and others for employers and community organizations to use for training. All materials were developed in Spanish and English, and some in Hmong and Punjabi. Materials included: a low literacy illustrated fact sheet, community posters, DVD with facilitator’s guide, fact sheet on reporting problems to Cal/OSHA, flipchart training guide, employer training posters, employer training guide, supervisor’s daily checklist. The materials were produced in large quantities and distributed throughout the state at DOSH outreach events, through community organizations, through trainings and outreach carried out by campaign staff. There was an enthusiastic response to all materials, particularly regarding their simplicity, vivid imagery and effectiveness.
There is a series of community posters – we’d love help distributing these throughout communities. They are 11 X 17, and again, match images of the campaign, reinforce the headlines and provide some key tips. Available in Eng., Spa., Hmong and Punjabi.
As part of our effort to reach people with limited literacy, we developed a DVD which can be used in trainings and also shown in waiting rooms – hopefully in clinics, consulates and nonprofits throughout the state. The DVD has audio options in the four languages already mentioned as well as Mixteco. It comes with a DVD discussion guide, which you see pictured here, so that you can facilitate a short discussion after people watch the video – in this way reinforcing key concepts. So far we have talked about what’s needed for prevention, and what we created for the campaign. I am now going to turn it over once again to Len Welsh. Eight “Train-the-Trainer” (TOT) programs were carried out in various regions of the state, and a total of 125 people from 66 organizations participated. TOTs were able to engage a number of organizations that don’t typically address work-related issues. TOT participants in turn carried out educational and outreach activities with workers, reaching an estimated 5,900 – 7,600 workers.
Len – though the media campaign also reaches supervisors with the messages, we continue efforts to provide resources to employers. A few of the activities related to this include: 1) We have been doing a series of trainings with employer associations since April reaching farm labor contractors and other supervisors. 2) Providing training materials so they can train workers. As part of this year’s effort, have created training kits that include visuals, the easy-to-read fact sheets, and a training guide supervisors can follow. 3) In addition, we have been carrying out inspections of worksites….. Turn back to Suzanne……
Len One thing we heard in needs assessment is that workers fear calling a government agency, and don’t want to call a recorded hotline. So we have set up a special collaboration this summer with a hotline in So. Cal, EMPLEO, which will take all CALOR calls statewide. With this, workers will: -be able to talk to someone in Spanish -reach someone in person -get information in an accessible way, and help figuring out next step. Our goal through this effort is to make Cal/OSHA more accessible for non-English speaking workers. Cal/OSHA staff will also be visible in the community at health fairs and other events, in an effort to increase our access to workers. As part of the campaign, there is now a fact sheet that describes steps to report a problem to Cal/OSHA and the type of information that is helpful for us to have in a complaint. Another resource for workers who need help is to call CRLA – California Rural Legal Assistance. We have established a relationship with them to funnel complaints to us……..etc.
Intercept interviews with workers (247) Survey of employers (36) + interviews (10) Survey of community organizations (66) + interviews (11) Main message recall: 2/3 drinking water on the job ½ mentioned taking breaks or stopping to rest 1/3 mentioned resting or taking break in shade
Many workers expressed thanks and gratitude for advertisements, reflected concern for their welfare. Statistically significant change re. behaviors reported this summer as opposed to before – however, reported percentages were quite high … so we recognize the limitations of self-reported behavior. However, there was an increase in the percentage of behaviors shows that there is likely a positive trend…. What to do when a case occurs is still something to be pursued – workers did not always report symptoms to their supervisors when interviewed, and employers are expressing confusion still about when to call for medical help, when to triage on the field. Employers mixed on effectiveness – some mentioned more media, TV, others said ads mentioned Cal/OSHA not so great. Evaluation also identified some constraints in workers ability to adopt heat illness measures: -some said supervisors did not take adverstisements seriously or hcange conditions in the field -others mentioned being afraid to speak up -one said he was fired for helping a coworker who was having symptoms Indicates need for continued efforts to employers and enforcement partnership. 9% of workers interviewed had called number, and 6% of cbo’s had called hotline themselves or knew a worker who called that number.
Q: After seeing or hearing these ads, please tell us about your actions. A. Have you been <…> this summer? B. Have you ever done this before? Many workers expressed thanks and gratitude for advertisements, reflected concern for their welfare. Statistically significant change re. behaviors reported this summer as opposed to before – however, reported percentages were quite high … so we recognize the limitations of self-reported behavior. However, there was an increase in the percentage of behaviors shows that there is likely a positive trend…. What to do when a case occurs is still something to be pursued – workers did not always report symptoms to their supervisors when interviewed, and employers are expressing confusion still about when to call for medical help, when to triage on the field. Employers mixed on effectiveness – some mentioned more media, TV, others said ads mentioned Cal/OSHA not so great. Evaluation also identified some constraints in workers ability to adopt heat illness measures: -some said supervisors did not take adverstisements seriously or hcange conditions in the field -others mentioned being afraid to speak up -one said he was fired for helping a coworker who was having symptoms Indicates need for continued efforts to employers and enforcement partnership. 9% of workers interviewed had called number, and 6% of cbo’s had called hotline themselves or knew a worker who called that number.
Many workers expressed thanks and gratitude for advertisements, reflected concern for their welfare. Statistically significant change re. behaviors reported this summer as opposed to before – however, reported percentages were quite high … so we recognize the limitations of self-reported behavior. However, there was an increase in the percentage of behaviors shows that there is likely a positive trend…. What to do when a case occurs is still something to be pursued – workers did not always report symptoms to their supervisors when interviewed, and employers are expressing confusion still about when to call for medical help, when to triage on the field. Employers mixed on effectiveness – some mentioned more media, TV, others said ads mentioned Cal/OSHA not so great. Evaluation also identified some constraints in workers ability to adopt heat illness measures: -some said supervisors did not take adverstisements seriously or hcange conditions in the field -others mentioned being afraid to speak up -one said he was fired for helping a coworker who was having symptoms Indicates need for continued efforts to employers and enforcement partnership. 9% of workers interviewed had called number, and 6% of cbo’s had called hotline themselves or knew a worker who called that number.
Many workers expressed thanks and gratitude for advertisements, reflected concern for their welfare. Statistically significant change re. behaviors reported this summer as opposed to before – however, reported percentages were quite high … so we recognize the limitations of self-reported behavior. However, there was an increase in the percentage of behaviors shows that there is likely a positive trend…. What to do when a case occurs is still something to be pursued – workers did not always report symptoms to their supervisors when interviewed, and employers are expressing confusion still about when to call for medical help, when to triage on the field. Employers mixed on effectiveness – some mentioned more media, TV, others said ads mentioned Cal/OSHA not so great. Evaluation also identified some constraints in workers ability to adopt heat illness measures: -some said supervisors did not take adverstisements seriously or hcange conditions in the field -others mentioned being afraid to speak up -one said he was fired for helping a coworker who was having symptoms Indicates need for continued efforts to employers and enforcement partnership. 9% of workers interviewed had called number, and 6% of cbo’s had called hotline themselves or knew a worker who called that number.