In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.

1. How to use your Home Video Camera
to Film Nonprofit Testimonials
Roberto Mighty
June 27, 2012
Twitter Hashtag - #npweb
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2. INTEGRATED PLANNING
Advising nonprofits in:
www.synthesispartnership.com
• Strategy
• Planning
(617) 969-1881
• Organizational Development
info@synthesispartnership.com
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3. A Service
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4. Today’s Speaker
Roberto Mighty
Web Video Producer
Celestial Media
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis
Partnership
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5. How to use your
Home Video Camera
to film
Nonprofit Testimonials

6. presenter
Roberto Mighty
New Media Producer & Consultant
Celestial Media
www.celestialmedia.com
robertomighty@gmail.com
617-965-7022

7. This Workshop Discusses
1. Why testimonials are important
2. Attributes of good testimonial givers
3. How to use your home video camera
4. How to set up a videoshoot
5. the three most important types of shots for web video
6. Ways to relax an interviewee to get their best on-camera testimony
7. Putting your video on YouTube and linking to it from your nonprofit website.

8. Testimonial Example
Acupuncture
Clinic
http://youtu.be/9n7ugMA-eFA

9. Why Video Testimonials
are So Powerful
• Testimonials may not be perceived as “marketing”.
• At best, they are seen as statements of truth
by relatable peers.
• This relatively inexpensive form of peer-to-peer
marketing can be among the most powerful tools
you have for outreach, development, public
information and advancement.

10. To Be Effective,
Testimonials Must Be:
1. True
2. Unpaid
3. By an “attractive”* person
4. Relatable to your audience
5. Specific
6. Current
7. Believable

11. What does “attractive”
mean?
• It does not necessarily mean “well-dressed & good-looking”.
• If your organization raises awareness among teenagers
about fast food, you might want your testimonial
to be from a transgressive 20-something.

12. Attractiveness Defined
• Attractive = A relatable person whose appearance and/or
location and/or title and/or wardrobe and/or demographic
indicates that she/he is in a position to judge the quality of
your organization or the particular program you are
promoting.
For maximum relatability, take age, race, gender and
lifestyle demographics into consideration.

13. Recruiting
The Testimonial Giver
1. Has used your services; or has donated; or has served
2. Has recognizable credentials
3. Is articulate and passionate
4. Is well known to this community
5. No cash compensation required
6. Is available
7. Is in a position to judge your organization

14. Getting the Best
Performance On Camera
Yes, a testimonial is an on-camera performance.
Most people’s biggest fear is looking foolish on camera. The topics below
(which we'll cover today) all contribute to relaxing your Subject:
• Personal Grooming
• Wardrobe Advisory
• Pre-Shoot interview
• Pre-Shoot Planning
• Video Interviewing Tips

15. Personal Grooming: Men
• Haircut before the shoot
• Shave before the shoot
• Fingernails clean and clipped
• Bring shaving kit to the shoot
Photo: Andrew Dyer

16. Personal Grooming:
Women
- Haircut before the shoot
- Manicure
- Bring hair kit: comb,
brush, hairspray
- Bring makeup kit
Photo: David Shankbone

17. Video Wardrobe Advisory
• No all black
• No plaid
• No stripes
• No all white
• No all red
• No logos
• Bring two tops

18. Pre-Shoot interview
• What’s their story?
• What are the story highlights?
• What aspects of their story
relate to this campaign?
• Take notes. Come to Shoot
prepared to prompt for soundbites

19. Pre-Shoot Planning
• Setup and test gear ahead of time
• Position subject in most flattering light
• Keep background simple, not too busy
• Avoid noisy rooms or areas
• Several takes and “active directing” are fair game
• Bottled water off-camera
• No brand names in the shot

20. VIDEOGRAPHY

21. Using available light
• Light should fall on face and front of Subject
• Keep the light behind you or between camera and Subject
• Try not to "mix" light -- Sunlight vs. Tungsten vs. Fluorescent
• Locate your subject in a bright, evenly-lit area of a room
• Exterior: Avoid "backlighting" your Subject
photo: Dave Buchwald

22. Audio
• Conduct your interview in the quietest area possible
• Be aware of external noises: phones, footsteps,
street noises, construction, voices, etc
• Use an external microphone
• If no external mic is available, get close to your subject

23. Framing and Blocking
• Avoid putting your subject dead center: “Rule of Thirds”
• Background: Be aware. "Exit" sign (!)
• Blocking: Keep your subject off the wall
• Tripod: Use your tripod at all times.
• Vary Shots: Wide, Medium, Close Up
Source: http://publicaffairs.illinois.edu/resources/video_tips.html

24. Tripod
• Tripod has three telescoping locking legs, a tripod head, and a tripod head
screw. It may also have a tripod plate.
• Always expand/de-expand your tripod on the ground
or on a table, never in the air.
• Level your tripod before putting your camera on it.
• Test your tripod legs and head for tightness before putting your camera on it.

25. Digital Video Camcorder
Part 1
Power the Camcorder: AC or Battery
LCD Screen: "seeing what the lens sees"
Modes: On/Off; VCR; Camera
Lens: Wide angle to Telephoto
Zoom Rocker

26. Digital Video Camcorder
Part 2
Camera Mode Check: Make sure you are in "Camera" mode before starting recording
Recording Start/Stop: Check "record" indicator in viewfinder/LCD
Recording Check: Switch Camcorder to playback mode. Check if recording operates

27. Memory
• Types of Memory: Cards, Tapes, Internal, DVD
• Bring extra (!)
• SD Card Removable Memory
• CF Card Removable Memory
• DVD Removable Memory
• Internal Hard Drive Memory
• Digital Video Tape (MiniDV, DV8)

28. Interviewing

29. Video Interviewing Tips
• Look off-camera or into the camera?
• Interviewer questions & comments off-mic
• Get on-camera ID first
• Open-ended questions
• Prompt for sound bites
• No memorization allowed (!)
• Discrete answers. No run-ons.
• Vary focal length: Long shot, Medium Shot, Closeup (not over 35)

30. Testimonial Example
AIDS Care
Project
http://youtu.be/8XuGIz64fzI

31. Editing
• Tools: Computer + iMovie (Apple) or Windows Media Maker (Windows)
• Keep it short & simple: Soundbites
• Format for YouTube: .mov, .wmv, .mp4, .avi, .flv

32. Get On YouTube

33. Join Google for Nonprofits
• Google owns YouTube
• Must have 501 © 3 designation
• Link: http://www.youtube.com/nonprofits
• Create a Nonprofit Channel on YouTube

34. Upload to YouTube
From your computer to your YouTube Channel
Metadata: Title, Description, Tags, Contact Info

35. Link to your Website
Get URL link from the SHARE tab
Place the link on your Website
Get Embed link from SHARE tab
Embed video in your Website
URL Link
Embed Link

36. Let me know how you're doing!
Roberto Mighty
New Media Producer
Celestial Media
www.celestialmedia.com
robertomighty@gmail.com
Roberto Mighty is an artist, an educator and a new media producer/consultant, with over
400,000 views of his work on YouTube, plus extensive professional credits in TV, audiobooks
and nonprofit video. His nonprofit clients include Harvard Medical School and The Boston
Foundation. He is currently Artist-In-Residence at Harvard Forest, Adjunct Professor at
Emerson College’s Department of Visual and Media Arts and begins teaching at Boston
University's Center for Digital Imaging Arts this Fall.
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