The document compares scenes from a music video to stills from ancillary products like album covers. Several key scenes from the video take place at the same skatepark and ramp that are featured on the back cover. Another scene shows the box from inside the album cover. The final resolution scene in the video takes place at the same location as the front cover, creating a sense of brand identity and coherence across the video and ancillary products.

1. Charles Skoulding
ANCILLARY-VIDEO STILLS
COMPARISON

2. This is through the bars on the roll in used in the back cover. This adds
brand identity.
ENTERING THE SKATE-PARK

3. This is the first shot we get of the skatepark. This acts as a teaser as the
audience relate this back to the ancillary products to where they first saw the
promo of the skatepark.
INTRODUCTION TO THE
SKATEPARK

4. This adds a sense of brand identity. It also adds a realism factor to the video as
in the album back cover, it is a different member of the band riding the ramp. It
allows the viewer to relate their friendships to the bands..
THIS IS THE RAMP THAT IS
FEATURED IN THE BACK COVER

5. This is a very important shot. It causes definite brand identity as I have
screenshotted the back cover photograph directly from the video. This creates a
very intense brand identity and relation between Ancillary and production.
IN COMPARISON TO THE BACK
COVER

6. We see the box which was used for the inside cover and album cover and a
main protagonist at the side.
IN THIS SCENE

7. THIS IS THE BAND LEAVING THE
SKATE-PARK.

8. In comparison to my Ancillary products, the same skate park is a regular feature. In my video, one of the main
scenes is in the skate park and as you can see in the screenshots from my video, the box in the background of
some of the shots is featured in my inside cover and album cover. The same ramp is also used in my back
cover.
This creates a sense of brand identity by drawing together the ancillary products and the video, removing
confusion for other possible products and allowing the audience to make links between the two.
COMPARISON TO ANCILLARY

9. This tease scene leaves our imagination to figure out that the final scene is also
the location of the album cover. This creates brand identity between the two as it
forces the audience to make the link.
THIS IS THE FIRST WE SEE OF
THE FINAL SCENE

10. This tension building scene creates brand identity as it drags on the process of
knowing where the final scene takes place and if the audience are right in
assuming that it is the same as the front cover.
THE STEPS

11. The very last scene of the video is the very location of the front cover, from a
different angle. This affirms previously held beliefs of the audience while also
giving us a behind the scenes insight on the location, adding brand identity.
THIS IS THE FRONT COVER
LOCATION AND FINAL SCENE

12. In comparison to my ancillary products, the final resolution scene is the same location as the
front cover of the album. This adds brand identity and a sense of happiness when thinking
of the album as in both scenes, there is a happy nature (e.g. in front cover there is happy
colours and in the video, it is the final hiding place and resolution of the video).
The brand identity is coherent across all platforms.
COMPARISON TO ANCILLARY