The document discusses four things to look for when choosing an executive coach: 1) A good coach takes a well-rounded view of the client by consulting others to gain outside perspectives on strengths and weaknesses. 2) A good coach has a defined coaching process or method they can clearly communicate. 3) A good coach agrees to confidentiality terms and establishes what will and will not be shared. 4) A good coach offers new skills and improves knowledge of management to increase awareness of a client's strengths and weaknesses.