Kate and the author wanted the magazine advert, digipack, and music video for an album to look consistently connected. They used the same image, titles, and font on the advert and digipack so fans would recognize the album on shelves and websites. The image featured the artists so fans would identify them and buy the album. Standout typography was used for the title and band name on different elements to maintain continuity and recognition across promotions. While the products conveyed a solemn and mysterious mood through facial expressions and mist, the advert and digipack did not mention the music video's story of grief to avoid focusing on just one song from the album.

1. Throughout the production process of the course, Kate and I wanted to show the
connection between the subsidiary tasks and the main product and so we
displayed this using various different elements. Firstly we wanted our magazine
advert and our digipack to look similar, by using the same imagine, titles and
font, because after seeing the album advertised in the magazine, they could
instantly recognise iton the shelves and on sites such as iTunes. The image on
both the digipack and music advert is of the artists, we thought this was key to
include, as fans would instantly recognise them and so as a result by the album.
We decided to use stand out and quirky typography for the title of the album and
the band name for various different reasons. Using these fonts give the whole
‘promotion’ of the music video continuity, for example audiences would
recognise the font from the advert and then see it on the music video, they will
remember what album the music is from. Also using unusual and quirky font
shows the genre of music, as the alternative genre is often off the wall and
‘wacky’.
I feel that all of our media products that we produced communicated the same
mood, the facial expressions that the artists have on both the digipack and the
magazine advert give a solemn feel to the products, as does the music video.
Another connection between the music video and the two other products is the
mystery effect that all products show, through the mist on the lake at the
opening sequence of the music video and the mist behind the artists in the image
from both the advert and digipack.
The difference between the music video and the two subsidiary products is that
in the advert and digipack we didn’t communicate the fact that the video
contains the story of grief of a soldier. This was because the music video is of an
individual song and so we didn’t want the album to focus on just one song as
there are many more songs that we want the audiences to know about.