Drake's website homepage features his signature logo in the top left corner with navigation links to pages about his life, music videos, tour dates, online store, and social media. The plain white background and simplistic design suggest a humble artist. A link to Drake's most recent music video is included to promote the song. Clicking the video links to Apple Music, allowing users to stream or purchase the song and promote it further. Sans serif font relates to Drake's youthful audience. The album page similarly has a white background and navigation bar, displaying Drake's albums linked to his Apple Music for additional promotion and song access.

1. Drake’s logo in the top
left corner, attracts
attention and the actual
logo is Drake’s
signature.
Navigation to other
page. To find out
about Drake’s life
or his recent
music/videos or
find out tour dates
in cities. As well as
being linked to
Drake’s online
store and includes
the navigation
page connect
which links to
Drakes social
media.
Plain and simplistic design, to suggest
a more humble artist. The white
background suggests that not a lot of
design went towards the website.
On the homepage there is a link to
the most recent Drake music video,
suggests trying to promote the
music video / song as users will see
the music video straight away, as
soon as clicking onto the website
The music video is linked to Drake’s
apple music so it gives a platform for the
users to buy/stream the songs as this will
promote the song more.
The font used
here is sans
serif, this is so
Drake can relate
to his more
youthful/urban
audience as sans
serif font is
more
modernised.

2. Very similar to the homepage, the
background is still white and simple
Logo placed in the top left corner
again, as well as the navigation to
different pages.
This page shows all the different music/albums produced by
Drake. The album covers are directly linked to Drakes Apple
music page so it can be used for extra promotions. As well you
are able to find every song from that album within the pages.