The artist started with purely graphic designs for the album cover and logo but ended up incorporating elements from the music video into the final album cover, including overlaying shots with low opacity to create a dream-like effect and adding pressed flowers and cursive text. For the logo, initial designs focused solely on manipulating the artist's name into unique shapes but the final logo uses a new color palette that can be simplified while still being recognizable across the website and music video to represent the artist's persona.

1. DESIGN PROGRESS

2. ALBUM COVER
FIRST DRAFTS
At first, I wanted a purely graphic album cover that was
simplistic in design but reflected the core themes of love in my
music video. I made both designs on Photoshop.

3. ALBUM COVER
FINAL PRODUCT
Instead, for my final piece, I used
some of the shots from the music
video and overlayed them on top of
each other with low opacity to give
a dream-like effect. I added some
pressed flowers as they are a key
motif in my video as well as a
cursive hand-written font to
represent the lover letters that are
incorporated into the concept.

4. LOGO
FIRST DRAFTS
Initially, I wanted my logo to solely be the
name of the artist (RYZE which turned into
RiZE) in a complex/unique shape. I
experimented a lot with manipulating the
vector paths in Photoshop

5. LOGO
FINAL PRODUCT
I thought that the new colour
palette fitted really well together
and provided a lot of creative
freedom when making the
website. It is a logo that can be
simplified and adjusted but still
recognisable which is why I used
it (as it would be easy to repeat it
in both the website and music
video to anchor the artist
persona)