The target audience for Charles Skoulding's magazine is males aged 18-24 who are interested in music, similar to the audience of NME magazine. Research including surveys found most readers will be in this demographic. The magazine will focus on compiling music news and information available online into a printed format. It will also aim to be a trusted source of music opinions, as trust is important. To appeal to this audience, the front cover will feature an attractive female to appeal to both males and females. The magazine will also cover a range of indie music, both new and older, to engage the target age group and possibly older readers.

1. Target Audience
Charles Skoulding

2. NME Target Audience
• After finding the NME media pack, I have
taken screenshots of the key pieces of
information:

4. Research I have undertaken
• After taking some research and handing out surveys, I have
come to a similar target audience to NME. Most of my
readers will be male with an average age of between 18
and 24.
• All of these people are obviously interested in music with a
large majority reading about music online. I plan to compile
the information available online and make it into magazine
format primarily.
• NME also has a strong social media base, this is a strong
tool to promote your product and musical products.
• NME is also quoted as being a trustable music source, I
hope to achieve a similar goal in my magazine as my
research has told me that being a trusted opinion is crucial.

5. How have I appealed to my target
audience?
• On my front cover I have featured a female. This
female will appeal to both males and females as males
will find her attractive and females will envy and want
to be her. This will increase magazine sales.
• Most of the artists and bands featured in this will
appeal to my target audience. Research has also told
me that a lot of people around that age are also
interested in older music, for example the smiths so I
will feature indie music of all ages in my magazine, so
as to appeal to the target audience and possibly older
viewers.