1. Evaluation Activity 2:
How effective is the combination of
your main product and ancillary
texts
By Tunbi Oluyede

2. Front and Back Pane
We wanted to ensure that our digipak worked well with our main music video.
We wanted elements of our artist’s image to be consistent in both the music
video and particular the front pane. Hence why we have our artist dressed
similarly to how he is dressed in the music (e.g the hat, the leather jacket). As
well as keeping our artist’s image consistent we wanted to keep his surroundings
fairly similar. This is why we chose to place our artist in an urban setting to
synergise with the urban setting our artist goes through in the music video. We
feel this consistency in the combination of the music video and digipak is
effective in creating a concrete image of our artist as local and youthful.
As well as the front pane we wanted the back pane to continue a similar consistency between the main product and our
ancillary task. Due to the music video incorporating two starkly different locations in which the narrative and performance
takes place we felt we needed to highlight the tone of the album being consistent with the nostalgia and wildness found in the
music video. To do this the back pane has our artist is sitting in a similar position found in the music wearing similar cloths.
We slightly faded the image to create a sense that it is a faded memory which is consistent with the reminiscent vibe found in
the music video. As well this the matching colour palette helps create synergy when the main product and dipipak are
combined.

3. Inside and Disc Pane
Due to the nature of the digipak being directed at hard-core fans of the artist we
thought it was fitting to input a personal child photograph and message from our
artist to the fans. To ensure that the inside pane worked well with the music video
the place in which the photograph of our artist as a child is the same seaside as the
beach huts in the background suggests. The photograph maintains the same tones
as the video creating that sense of nostalgia and past memories that is a prominent
theme in the music video. As well as this we give the photograph a black outlining
much like the black bars that run at the top and bottom of the frame in our music
video to give it a wider aspect ration .
As well as this the colours we chose to use for the inside and Disc pane work well with our music video. The black disc helps
to represent the more emotional performance aspect in the dimly lit pub whilst the yellow background conveys the
sunshine and seaside setting found in our music video. We felt that we’ve integrated these two colours successful to help
synergise with our music as well as convey our artist in a consistent manner. We also felt to incorporate a handwritten
looking font for the message to our artist’s fans. We felt this could be used in conjunction with the video as our artist is seen
writing in is notepad in the music video. We felt that these two elements helped to give a sense of our artists genuine nature
as a musician and as contributing to our artist’s likeable image. The fans can feel as if he is writing the message to them in
the video, allowing the digipak to be working successfully with our music video.

4. Promotional Poster
We felt our promotional poster combined extremely effectively
with both our music video and digipak. Our artist is dressed
similarly (leather jacket, hoody etc..) in all three products. This
immediately creates an identifiable image for artist which
transcends all three products to create a synergy for our target
audience to recognise and identify themselves with. As well as
this the urban setting throughout all three products help to
further our artist’s identity as ‘local’ and ‘humble’. This urban
setting is optimised by the graffiti featured in the music video as
well as the promotional packages. Through the promotional
packages we kept a consistent graffiti like font as if it had been
spray painted on the walls that our artist walks in the music
video. We felt that the incorporation of this graffiti across all
three products was effectively combined to help establish our
artist’s identity. We felt is also increased our artist’s appeal to
our target audience of young adults who can relate to the more
urban settings.