Verbal and non-verbal communication are the two pillars of communication. Verbal communication involves the exchange of spoken words and messages, while non-verbal communication conveys messages through gestures, body language, facial expressions and other visual cues. Both forms of communication have advantages and disadvantages depending on whether the interaction is spoken or written. Effective communication relies on utilizing both verbal and non-verbal elements appropriately based on the context and audience.

1. The two pillars of communication

2.  Giving or exchanging of information, signals,
or messages as by talk, gestures, or writing.

3.  A systematic means of communicating by the
use of sounds or conventional symbols.

4.  Verbal
 Non-Verbal

5.  Process of communication through sending
and receiving word messages

6.  Speaking is a dynamic form of transfer
 More effective in expressing meaning
 Effective speaker exploit dynamism
 Able to engage audience psychologically

7.  Pace of involvement controlled by writer and
reader.
 Writing and rewriting possible;
 Read- reading, quick, slow or stop to think-
understandability.
 Writer has less control over what the reader
read.

8.  More precise with preparation only
 Words cannot be withdrawn. Only apology
 Word for word reading- not speech making
and is monotonous, retain very little of the
information transmitted.
 Speaker – more control over listener

9.  Audience attention
by Eye contact

10.  Process of communication through sending
and receiving wordless messages
 Through gesture and touch, body language
or posture, facial expression or eye contact
 Object communication like clothing, hairstyle,
architecture, symbols, dance

11.  Writing is a static form of transfer.
 More precise.
 Words chosen deliberately and thoughtfully.
 Written argument- Extra ordinarily
sophisticated, intricate.

12.  Poor listening
ability of audience
 Difficult to work
through complex
argument
 Fail to appreciate
for listening
 Too much content
in speech

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