This document discusses techniques for emphasizing important information in verbal and written communication. It identifies common communication methods like spoken word, images, and writing. Emphasizing is important to bring clarity, direct attention, and highlight key points for the recipient to understand. In verbal communication, emphasis can be added through tone, pace, volume, body language and facial expressions. In writing, underlining, bolding, capitalizing, fonts, colors, punctuation and formatting are techniques used to emphasize. Both verbal and non-verbal elements must be considered when communicating to avoid distortion or messages being misinterpreted.