Organize Content for Mobile
Devices
UX Design

for Mobile Interfaces
Andi Galpern, UI/UX Designer

@andigalpern

I organize events for @cascadesf
A different era…
Good design creates trust.
Trends:

Emotional connections
Stop Breathe
and Think
Stop Breathe
and Think
How do they FEEL?
Customize the experience.
Trends:

Self Improvement Apps
To Bed
To Bed
Trends:

Accomplishment
Stop Breathe
and Think
Trends:

One-click location detection
The less work on the user, "
the better.
Trends: "
Dashboards
Stop Breathe
and Think
Elevate
Trends:"
Introduce your app.
Source: SkyGuide iPhone App
Introduction

Teach them how to use
your app.
Source: Sprig iPhone App
Introduction

Show them the benefits.
Provide clear
instructions.
Let’s talk about navigation.
Why is navigation so important?
http://joomlart.s3.amazonaws.com/images/blog/sticky-
Off Canvas
Navigation
Off Canvas
Navigation
Source: Rdio iPhone app
Visual Navigation

Use icons to separate
categories.
Source: City Guides by National Geographic iPhone
Slide Down
Navigation
Source: Vine app
DEBATE
Great
The
Hamburger Menu
exis web:

To hamburger or not to hamburger?
2.4% 2.7%
1.9% 2.6%
exis web:

To hamburger or not to hamburger?
Use the word ‘Menu’
2.7%
Source: Ted iPhone App
Try a tabbed
menu.
Design with a

goal in mind.
What problem does your app solve?
Get clear.
How does your app solve this problem?
Get clear.
Who is your ideal audience?
Get clear.
Why will people use your product?
Get clear.
Problem:

Tracking spending
habits and budgeting
gets complicated.
Solution:

Mint does all the work
of organizing and
categorizing your
spending for you.
Problem:

Establishing good
habits to keep your life
balanced can be
difficult.
Solution:

Track the things you
wish you did more
often. Be motivated to
do them again and
again.
Prioritize
Information with
Visual Hierarchy

Help your audience to
pick out the most
important information.
Source: Fast Company, May 2014
Prioritize
Information by
Importance
Source: Fast Company, May 2014
Prioritize
Information by
Importance
Source: Fast Company, May 2014
Prioritize
Information by
Importance
Source: Fast Company, May 2014
Call to Action

Guide the user with a
clear path to follow.
Source: Sleep Cycle iPhone App
Writing Calls-to-action

Free ebook from HubSpot"
http://offers.hubspot.com/how-to-create-
effective-calls-to-action
Source: Udemy iPhone app
Social Influence

Build trust with
ratings from other
Notifications

Use positive
reinforcement when
alerting users.
Source: Wisely iPhone App
Notifications

Use positive
reinforcement when
alerting users.
Source: Stop Breathe and Think
Lists

Use subtitles to
separate content into
sections.
Source: Hotel Tonight iPhone App
Save People Time

Let them know how long
it will take to read the
article.
Source: Blinkist iPhone App
Save People Time

Let them know how long
it will take to read the
article.
Source: Medium iPhone App
Use Big Pictures

People love high
resolution photos!
Source: Medium iPhone App
Use Big Pictures

People love high
resolution photos!
Source: Sprig iPhone App
Search

Use autocomplete to
assist and suggest
search results.
Sign In

Use one-click sign in!
to convert more users.
Source: MySpace iPhone App
Source: Vine iPhone App
Connect

Allow users to discover
their friends.
Source: Medium iPhone App
Profile pages

Keep it simple and
clean.
Source: Swarm iPhone App
Activity Feeds

Help users see what
their friends are up to.
Let’s work together to make the web
more beautiful.
Thank you!
Yes, I’ll post the slides. :-)
Resources:
http://www.bluefountainmedia.com/blog/how-to-organize-content-for-mobile-website-
optimization/
!
http://www.webdesignerdepot.com/2012/11/best-practices-for-navigation-on-the-mobile-web/
!
https://developer.apple.com/library/ios/documentation/userexperience/conceptual/MobileHIG/
LayoutandAppearance.html#//apple_ref/doc/uid/TP40006556-CH54-SW1
!
http://issuu.com/courtneybolton/docs/50-ux-best-practices/19?e=1567435/5158170
!
http://www.businessinsider.com/html5-vs-native-apps-for-mobile-2013-6?op=1
!
uxnight10.eventbrite.com
@cascadesf cascadesf.com
Designing the web together

UX Design for Mobile Interfaces